SR AD, Pet Owner Acquisition

Boehringer Ingelheim; Johns Creek (GA); On-site; USD 150,000 - 230,000; Full time

Job summary

Boehringer Ingelheim seeks a Senior Associate Director, Pet Owner Acquisition to drive growth of its pet-focused digital ecosystem. You will lead multi-channel acquisition programs, convert new pet owners into high-value purchasers, and collaborate across Brand Marketing, Customer Experience, Analytics, Retail, and Field Sales to maximize ROI.

Responsibilities include planning paid media investments, influencer programs, and lead-nurture workflows, with a focus on first-party data and

Qualifications

• Bachelor's degree required; MBA preferred.
• Proven communication, negotiation and presentation skills with senior leaders.
• Executive presence and ability to interact effectively with executives.
• Willingness to travel as needed.

Responsibilities

• Develops and oversees multi-channel acquisition programs to acquire new pet owners.
• Lead planning, execution, and optimization of paid DTC media investments and partnerships.
• Design and deliver lead‑generation campaigns and nurture workflows to improve conversions.
• Monitor KPIs (CAC, engagement, conversion) and translate insights into ROI.
• Collaborate with Brand Marketing, Customer Experience, Analytics, Retail, and Field Sales.

Skills

Executive presence

Leadership

Negotiation

Presentation skills

Travel flexibility

Education

Bachelor's degree

MBA preferred

Job description

As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in a number of ways to foster a healthy working environment, meaningful work, mobility, networking and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.

The Senior Associate Director, Pet Owner Acquisition is responsible for accelerating the growth of Boehringer’s pet‑focused digital ecosystem by driving the acquisition of new pet owners and converting them into active, high‑value purchasers. This role leads the strategy, development, and execution of integrated, multi‑channel acquisition programs—across both digital and offline touchpoints to expand first‑party data assets, strengthen early‑stage engagement, and enable personalized customer experiences at scale.

This leader will oversee the planning, execution, and optimization of paid DTC media investments, including influencer programs and social media initiatives (paid and organic). They will design and deliver high‑impact lead‑generation campaigns that capture new pet owners at key moments in their journey, leveraging affiliate networks and category partnerships to unlock new acquisition pathways. In addition, they will build and refine customer nurturing workflows that use analytics, continuous learning, and customer experience insights to improve conversion, enhance retention, and inform ongoing optimization.

The role is accountable for assigning, monitoring, and reporting on core performance KPIs—including cost of acquisition, engagement quality, conversion rates, and content effectiveness—and translating data‑driven insights into actionable recommendations that maximize ROI and guide strategic decision‑making. As a senior leader within Pet Marketing, this position partners closely with Brand Marketing, Customer Experience, Analytics, Retail, and Field Sales to identify growth opportunities, elevate channel performance, and drive measurable revenue impact.

Success in this role requires strong cross‑functional influence, the ability to navigate ambiguity, and a leadership mindset that fosters collaboration, accountability, and high‑performance team culture. The Senior Associate Director serves as a strategic connector across the organization, ensuring Boehringer continues to strengthen its relationship with new pet owners and builds lasting, value‑generating customer relationships over time.

Description

As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in a number of ways to foster a healthy working environment, meaningful work, mobility, networking and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.

The Senior Associate Director, Pet Owner Acquisition is responsible for accelerating the growth of Boehringer’s pet‑focused digital ecosystem by driving the acquisition of new pet owners and converting them into active, high‑value purchasers. This role leads the strategy, development, and execution of integrated, multi‑channel acquisition programs—across both digital and offline touchpoints to expand first‑party data assets, strengthen early‑stage engagement, and enable personalized customer experiences at scale.

This leader will oversee the planning, execution, and optimization of paid DTC media investments, including influencer programs and social media initiatives (paid and organic). They will design and deliver high‑impact lead‑generation campaigns that capture new pet owners at key moments in their journey, leveraging affiliate networks and category partnerships to unlock new acquisition pathways. In addition, they will build and refine customer nurturing workflows that use analytics, continuous learning, and customer experience insights to improve conversion, enhance retention, and inform ongoing optimization.

The role is accountable for assigning, monitoring, and reporting on core performance KPIs—including cost of acquisition, engagement quality, conversion rates, and content effectiveness—and translating data‑driven insights into actionable recommendations that maximize ROI and guide strategic decision‑making. As a senior leader within Pet Marketing, this position partners closely with Brand Marketing, Customer Experience, Analytics, Retail, and Field Sales to identify growth opportunities, elevate channel performance, and drive measurable revenue impact.

Success in this role requires strong cross‑functional influence, the ability to navigate ambiguity, and a leadership mindset that fosters collaboration, accountability, and high‑performance team culture. The Senior Associate Director serves as a strategic connector across the organization, ensuring Boehringer continues to strengthen its relationship with new pet owners and builds lasting, value‑generating customer relationships over time.

Duties & Responsibilities

• Develops and executes integrated pet owner acquisition strategies that drive long‑term growth and market share
• Formulates and implements acquisition plans across digital and offline channels to attract and convert new pet owners
• Plans and manages paid media investments, affiliate referral programs, and social media activation (organic and paid) to generate high‑quality leads
• Designs and deploys lead‑nurture campaigns that capture first‑party data and guide prospects through the customer journey
• Continuously optimizes nurturing workflows using performance feedback and customer experience insights
• Collaborates with brand teams, sales, customer experience, analytics, and agencies to deliver differentiated, high‑impact campaigns
• Identifies emerging industry trends and evaluates new opportunities that strengthen competitive position and business growth
• Communicates with internal stakeholders and external partners to deliver programs aligned to market needs and strategic priorities
• Works cross‑functionally to develop integrated account strategies that grow or defend the company’s market position
• Participates in key corporate partner meetings and customer‑related engagements to strengthen relationships and uncover growth opportunities
• Monitors competitor activity and introduces innovative engagement tactics to maintain advantage in the marketplace

Lead Nurturing & First‑Party Data Capture

• Designs and manages programs that nurture leads, accelerate conversion, and expand first‑party data assets
• Continuously enhances workflows to improve customer experience, data quality, and downstream engagement
• Uses Customer Engagement (CE) analytics to evaluate campaign effectiveness and understand customer behaviors

Data‑Driven Insights & Performance Management

• Creates and assigns KPIs related to acquisition cost, engagement quality, conversion performance, and content effectiveness
• Reports on core acquisition metrics—including Customer Acquisition Cost (CAC) and conversion‑driven ROI—to inform decision‑making
• Develops insights using CE analytics to optimize media, messaging, and channel performance
• Provides data‑backed recommendations to stakeholders and adapts strategies based on measurable insights

Partnership Marketing & Compliance

• Identifies and secures high‑value partnership marketing opportunities that expand first‑party data and support new pet owner acquisition
• Manages partner negotiations and conducts ROI analyses to ensure profitable collaboration
• Adheres to all regulatory requirements, ensuring programs and communications comply with internal and external standards

Requirements

• Bachelor's degree from and accredited institution required
• MBA preferred
• Proven communication, negotiation and presentation skills (verbal and written)
• Executive presence and the ability to interact effectively with senior leaders inside and outside the organization
• Ability to travel as needed and required

Eligibility Requirements:

• Must be legally authorized to work in the United States without restriction
• Must be willing to take a drug test and post-offer physical (if required)
• Must be 18 years of age or older

Our Company

Boehringer Ingelheim is a biopharmaceutical company active in both human and animal health. As one of the industry's top investors in research and development, the company focuses on developing innovative therapies that can improve and extend lives in areas of high unmet medical need. Independent since its foundation in 1885, Boehringer takes a long‑term perspective, embedding sustainability along the entire value chain. Our approximately 54,300 employees serve over 130 markets to build a healthier and more sustainable tomorrow. Learn more at www.boehringer-ingelheim.com.

Why Boehringer Ingelheim?

With us, you can develop your own path in a company with a culture that knows our differences are our strengths - and break new ground in the drive to make millions of lives better.

Here, your development is our priority. Supporting you to build a career as part of a workplace that is independent, authentic and bold, while tackling challenging work in a respectful and friendly environment where everyone is valued and welcomed.

Alongside, you have access to programs and groups that ensure your health and wellbeing are looked after - as we make major investments to drive global accessibility to healthcare. By being part of a team that is constantly innovating, you'll be helping to transform lives for generations.

Want to learn more? Visit https://www.boehringer-ingelheim.com