Sr. AD, Marketing, CRM Integration

Boehringer Ingelheim; Ridgefield (CT); Hybrid; USD 196,000 - 294,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Paid time off

Retirement savings

Job summary

Boehringer Ingelheim in Ridgefield, CT, is seeking a Sr. AD, Marketing, CRM Integration to lead brand planning, tactics, and cross-functional collaboration across the US market. This role focuses on development of marketing strategies, budgeting, and performance analysis to drive brand success.

The role emphasizes expert brand leadership, mentoring, and coordination with internal and external teams, with hybrid onsite work in Ridgefield, CT and opportunities for international collaboration.

Qualifications

• Bachelor’s degree required; MBA preferred.
• Eight-plus (8+) years’ experience in the pharmaceutical industry or marketing, including five (5) years US pharmaceutical marketing or related pharma experience.
• Experience working directly with digital partners to develop and execute initiatives strongly preferred.
• Experience in guiding and integrating digital analytics and driving metrics-based optimization strongly preferred.
• Demonstrated leadership skills.
• Previous supervisory experience preferred.
• Demonstrated project management skills.
• Demonstrated ability to manage budget and resources.
• Demonstrated ability to achieve results in a highly matrixed organization.
• Proficiency in MS Office, Outlook and database applications.
• Ability to travel (may include overnight travel).

Responsibilities

• Manage and coordinate the development, implementation and monitoring of core elements of the brand plans.
• Lead development and implementation of marketing tactics to meet goals.
• Oversee development and implementation of tactical plans (sales/promotional tools, samples, PR/media, websites, market research).
• Represent brand with internal and external stakeholders.
• Lead brand positioning and messaging to achieve goals.
• Coordinate with brand team members, external agencies and extended team on tactics.
• Monitor product and market performance and define actions to advance brand objectives.
• Assist in development and monitoring of product forecasts and brand budgets.
• Meet financial targets for the brand including net sales and expenses.
• Support annual business planning and present to Senior Management.
• Manage Phase IV and Life Cycle Management Plans to maximize value.

Skills

Leadership

Project management

Budget management

Communication

MS Office

Digital analytics

Vendor partnerships

Education

Bachelor’s degree

MBA

Tools

MS Office

Outlook

Database applications

Job description

The base salary range for this position is $196,000 to $294,000. The position may be eligible for a role-specific discretionary bonus, relocation assistance, and/or other compensation elements. We continuously review market data and may adjust salary ranges as needed in the future. Actual compensation will be based on job-related factors such as skills, experience, qualifications, and other factors permitted by law. Benefits include medical, dental, and vision coverage, retirement savings opportunities, paid time off, paid holidays, disability and life insurance benefits, and other company-sponsored benefits. For additional information regarding our benefits and Total Rewards offerings, please click here .

Compensation Data

The base salary range for this position is $196,000 to $294,000. The position may be eligible for a role‑specific discretionary bonus, relocation assistance, and/or other compensation elements. We continuously review market data and may adjust salary ranges as needed in the future. Actual compensation will be based on job‑related factors such as skills, experience, qualifications, and other factors permitted by law. Benefits include medical, dental, and vision coverage, retirement savings opportunities, paid time off, paid holidays, disability and life insurance benefits, and other company-sponsored benefits. For additional information regarding our benefits and Total Rewards offerings, please click here .

Description

As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development, and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in several ways to foster a healthy working environment, meaningful work, mobility, networking, and work‑life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.

The Sr. AD, Marketing, CRM Integration manages and coordinates the development, implementation and monitoring of brand plans for a US brand or an indication for a brand. This role participates in the development of marketing strategies and leads the development of marketing tactics to meet business goals. The incumbent is recognized as an expert for the brand and/or indication and therefore, provides leadership, mentoring and guidance to others. Leads Global Brand Planning process and ICP generation, including planning, updates, reporting and Corporate interface. Manages development, management and monitoring of product forecasts and brand expense budget.

This role is based on-site at our Ridgefield, CT location with hybrid flexibility of 2-3 days per week on-site.

Duties & Responsibilities

• Manages and coordinates the development, implementation and monitoring of core elements of the brand plans
• Leads the development and implementation of marketing tactics to ensure attainment of goals related to these core elements
• Oversees development and implementation of relevant tactical plans (i.e., sales/promotional tools, samples, PR/media, websites, market research, etc.)
• Represent brand with internal and external stakeholders
• Plays a lead role in the development and execution of brand positioning and messaging to achieve goals
• Collaborates with and coordinates with other brand team members, external agencies and BIPI extended team members' alignment of marketing tactics with overall strategy
• Monitors/analyzes product and market performance, competitive intelligence, market research to identify key growth opportunities and challenges facing the brand to define actions/tactics to advance brand toward its strategic objectives.
• Assists in the development and monitoring of product forecasts and brand expense budgets
• Meets financial targets for the brand including net sales, discounts, market share and expenses
• Supports annual business planning process as per schedule
• Presents to Senior Management as needed
• Manages and implements Phase IV and Life Cycle Management Plans to optimize brand's long-term commercial value

Requirements

• Bachelor’s degree required; MBA preferred
• Eight-plus (8+) years’ experience in the pharmaceutical industry or marketing, including five (5) years US pharmaceutical marketing or related pharma experience
• Experience working directly with digital partners to develop and execute initiatives strongly preferred (e.g., Google, third party media providers, social media community platforms, etc.)
• Experience in guiding and integrating digital analytics and driving metrics-based optimization strongly preferred
• Demonstrated leadership skills
• Previous supervisory experience preferred
• Demonstrated project management skills
• Demonstrated ability to manage budget and resources
• Demonstrated ability to achieve results in a highly matrixed organization
• History of successful performance
• Demonstrates acceptable level of performance for all Sr. AD, Marketing competencies/capabilities and AAI Behaviors
• Proficiency in MS Office, Outlook and database applications
• Ability to travel (may include overnight travel)

Eligibility Requirements

• Must be legally authorized to work in the United States without restriction
• Must be willing to take a drug test and post-offer physical (if required)
• Must be 18 years of age or older

Our Company

Boehringer Ingelheim is a biopharmaceutical company active in both human and animal health. As one of the industry's top investors in research and development, the company focuses on developing innovative therapies that can improve and extend lives in areas of high unmet medical need. Independent since its foundation in 1885, Boehringer takes a long-term perspective, embedding sustainability along the entire value chain. Our approximately 54,300 employees serve over 130 markets to build a healthier and more sustainable tomorrow. Learn more at www.boehringer-ingelheim.com.

Why Boehringer Ingelheim?

With us, you can develop your own path in a company with a culture that knows our differences are our strengths - and break new ground in the drive to make millions of lives better.

Here, your development is our priority. Supporting you to build a career as part of a workplace that is independent, authentic and bold, while tackling challenging work in a respectful and friendly environment where everyone is valued and welcomed.

Alongside, you have access to programs and groups that ensure your health and wellbeing are looked after - as we make major investments to drive global accessibility to healthcare. By being part of a team that is constantly innovating, you'll be helping to transform lives for generations.

Want to learn more? Visit https://www.boehringer-ingelheim.com