Manager/Associate Director, Marketing - Equine

Boehringer Ingelheim; Johns Creek (GA); On-site; USD 95,000 - 145,000; Full time

Job summary

Boehringer Ingelheim is seeking a Marketing Manager/Associate Director in the US to develop and implement brand plans for a US brand, lead cross-functional teams, and partner globally to refine brand strategies. The role operates in a highly cross‑functional environment with close interaction with Sales, Tech Marketing, Finance, and Regulatory teams.

The candidate will drive strategic marketing initiatives, manage campaigns, and translate market insights into actionable plans while collaborating

Qualifications

• Bachelor's Degree required with seven to ten years of marketing experience.
• Leadership experience is not required but project leadership is preferred.
• Strong written and verbal communication and interpersonal skills are essential.
• Ability to plan, organize, and manage projects with solid decision making.
• Ability to collaborate and influence across functions in a matrixed organization.
• Entrepreneurial drive with a track record of exceeding goals.

Responsibilities

• Develop and implement strategic marketing plans to optimize brand performance.
• Lead cross-functional teams and partner globally to improve brand strategies.
• Identify business opportunities from market research and insights.
• Provide guidance on BI's marketing strategy and translate goals into initiatives.
• Lead large marketing campaigns with tasks, resources and timelines.
• Forecast demand and coordinate with sales and product supply.

Skills

Strong written communication

Verbal communication

Interpersonal skills

Organizational skills

Project management

Strategic thinking

Creativity

Cross-functional collaboration

Education

Bachelor's degree

Master's degree preferred

Job description

As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development, and delivery of our products to our patients and customers. Our global presence provides an opportunity for all employees to collaborate internationally, offering visibility and the opportunity to directly contribute to the company's success. We realize that our strength and competitive advantage lie with our people. We support our employees in several ways to foster a healthy working environment, meaningful work, mobility, networking, and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.

The Manager/Associate Director, Marketing develops and implements brand plans and tactics for a US brand to meet business objectives while contributing to the leadership of the marketing team and partnering globally to improve global brand strategies. The position will operate in a highly cross‑functional environment and will partner closely with Sales, Technical Marketing, Professional Services Veterinarians, Customer and Channel Marketing, Integrated Customer Marketing, Commercial Business Marketing, Market Research, Analytics, Finance, Regulatory, Legal, Global Marketing, and external agencies.

Description

As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development, and delivery of our products to our patients and customers. Our global presence provides an opportunity for all employees to collaborate internationally, offering visibility and the opportunity to directly contribute to the company's success. We realize that our strength and competitive advantage lie with our people. We support our employees in several ways to foster a healthy working environment, meaningful work, mobility, networking, and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.

The Manager/Associate Director, Marketing develops and implements brand plans and tactics for a US brand to meet business objectives while contributing to the leadership of the marketing team and partnering globally to improve global brand strategies. The position will operate in a highly cross‑functional environment and will partner closely with Sales, Technical Marketing, Professional Services Veterinarians, Customer and Channel Marketing, Integrated Customer Marketing, Commercial Business Marketing, Market Research, Analytics, Finance, Regulatory, Legal, Global Marketing, and external agencies.

Duties & Responsibilities

• Responsible for the development, implementation and execution of strategic plans that optimize sales, market share and revenue growth for a brand or set of brands in the short and long term
• Develop and execute product and portfolio strategies with internal, external, global cross functional
• Find business opportunities by utilizing insights from market research, industry trends, competitive intelligence and understanding the parameters for acceptable levels of risk and ROI
• Fosters financial accountability and awareness of economic factors across all levels of the organization and anticipates issues impacting resources to ensure the organizations financial viability
• Provide direction and guidance to others regarding BI's marketing strategy and translates BI's goal into customer specific initiatives while advancing the insight of others regarding key market drivers and business opportunities
• Leads the preparation of plans for large marketing campaigns; identifies tasks, resources and time frames that meet brand objectives and customer needs
• Fosters a broad awareness of economic factors internal and external to develop robust sales and product supply forecasts and anticipate issues impacting funding and financial management
• To have close liaison with the field force to gain customer insights and benchmark practices to advise others on how to best meet customer's current and future needs
• Contributes to the leadership of the marketing team through both coaching & mentoring of other marketing team members and a holistic approach to the business, not just their brand area

Requirements

Associate Director level requirements

• Bachelor's Degree required with seven to ten (7-10) years marketing, industry, field sales or relevant work experience
• Although the position does not require people leadership experience the prior experience in leading projects is preferred
• Exhibit strong written & verbal communication skills along with excellent interpersonal skills and demonstrated ability to develop stakeholder relationships
• Demonstrated organization, planning & project management skills along with solid decision making & negotiation skills
• Proven ability to work on multiple projects & prioritize effectively
• Demonstrated strategic thinking, initiative, and creativity and proven track record for innovation.
• Show agility with a proven ability to evolve strategic & tactical elements based on research, data & industry trends
• Demonstrated problem solving and analytical skills
• Demonstrated ability to collaborate & influence cross functional stakeholders without direct authority. OR. Demonstrated ability to collaborate and gain buy-in from stakeholders to deliver results in a highly matrixed organization
• Entrepreneurial drive with proven track record of exceeding goals OR entrepreneurial drive with proven track record of exceeding financial and other quantitative goals as well as qualitative goals
• Demonstrated ability to mentor/lead other team members
• Previous experience leading a larger scale business project including development & implementation of plan and metrics and achievement of goals

Marketing Manager level requirements

• Bachelor's degree required plus 5-7 years or more previous product marketing, field sales or relevant work experience. Master's degree preferred
• Although the position does not require people leadership experience the prior experience in leading projects is preferred
• Exhibit strong written & verbal communication skills along with excellent presentation, facilitation and interpersonal skills
• Demonstrated organization, planning & project management skills along with solid decision making & negotiation skills
• Proven ability to work on multiple projects & prioritize effectively
• Demonstrated strategic thinking, initiative, and creativity and proven track record for innovation.

Eligibility Requirements

• Must be legally authorized to work in the United States without restriction
• Must be willing to take a drug test and post-offer physical (if required)
• Must be 18 years of age or older

Our Company

Boehringer Ingelheim is a biopharmaceutical company active in both human and animal health. As one of the industry's top investors in research and development, the company focuses on developing innovative therapies that can improve and extend lives in areas of high unmet medical need. Independent since its foundation in 1885, Boehringer takes a long-term perspective, embedding sustainability along the entire value chain. Our approximately 54,300 employees serve over 130 markets to build a healthier and more sustainable tomorrow. Learn more at www.boehringer-ingelheim.com.

Why Boehringer Ingelheim?

With us, you can develop your own path in a company with a culture that knows our differences are our strengths - and break new ground in the drive to make millions of lives better.

Here, your development is our priority. Supporting you to build a career as part of a workplace that is independent, authentic and bold, while tackling challenging work in a respectful and friendly environment where everyone is valued and welcomed.

Alongside, you have access to programs and groups that ensure your health and wellbeing are looked after - as we make major investments to drive global accessibility to healthcare. By being part of a team that is constantly innovating, you'll be helping to transform lives for generations.

Want to learn more? Visit https://www.boehringer-ingelheim.com