Spring & Summer 2027 Intern - Marketing

Workiva Inc.

Northern (KY)

Hybrid

USD 24,000 - 34,000

Full time

14 days+

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Benefits offered by this job

401(k) match

Paid sick leave

Additional internship seasons

Job summary

Workiva Inc. is seeking a Marketing Intern to support campaign execution, analytics, and content creation in a remote-capable internship.

You will maintain data accuracy in Salesforce and Marketo, analyze campaign performance, and assist with lead generation and automated marketing tasks. You’ll work cross-functionally with Product Marketing, Events, and Growth teams, gaining hands-on experience across marketing disciplines while contributing to lifecycle automation and website content

Qualifications

Currently enrolled in a degree-seeking program in Marketing, Advertising, Business, or Communications.
Strong communication skills and ability to work cross-functionally.

Responsibilities

Maintain data integrity in Salesforce and Marketo.
Perform in-depth analysis to measure marketing campaign effectiveness.
Collaborate with Product Marketing to build audience segmentations.
Contribute to lifecycle and automation efforts in marketing.
Assist with lead acquisition and campaign reporting.
Develop and measure web content for integrated campaigns.
Support event logistics and vendor coordination within budget.

Skills

Data analysis

Audience segmentation

Campaign analysis

Cross-functional collaboration

Strong communication

Time management

Adaptability

Education

Currently enrolled in a degree-seeking program in Marketing/Advertising/Business/Communications

Tools

Salesforce

Marketo

Excel

On24

Higher Logic

Credly

Hootsuite

Qualtrics

Job description

The Marketing Intern supports Workiva’s Marketing philosophy by executing projects, coordinating details, and working cross-functionally across teams. This role provides hands‑on experience across campaign execution, analytics, content creation, events, partner marketing, and growth initiatives, depending on the team you support.

What You’ll Do

Maintain data integrity in Salesforce and Marketo
Perform in‑depth analysis measuring marketing campaign effectiveness
Work closely with Product Marketing to build audience segmentations
Contribute to lifecycle and automation functions of marketing
Assist with lead acquisition
Utilize spreadsheet software to run matching and lookup functions to normalize accounts
Help maintain marketing reports and documentation
Analyze and identify optimization areas (e.g., search trends, visitor engagement, conversion, user interaction)
Create and implement actionable plans and recommendations for improving website visitor experience
Conduct a website content audit, including brand voice, SEO optimization, and governance
Work in A/B and multivariate testing methodology
Develop, launch, and measure the success of web content for integrated marketing campaigns
Research, plan, and execute venue selection, collateral, and workshop/event logistics
Assist with managing vendor relationships and supporting program operations within budget guidelines
Execute marketing activities to promote Pro Group initiatives and workshops
Ingest and organize data from Pro Group‑specific sources (e.g., On24, Higher Logic, Credly, Hootsuite, Qualtrics)
Support the development of the annual member feedback survey and analyze results to provide insights
Build and maintain event registration pages
Support project management in Monday.com to track event deliverables
Assist with event preparation decks and attendee communications
Create name badges and update event calendars
Provide logistical and administrative support for upcoming events

What You’ll Need

Minimum Qualifications

Currently enrolled in a degree‑seeking program, preferably in Marketing, Advertising, Business, Communications, or a related field of study

Preferred Qualifications

Excellent verbal, written, and interpersonal communication skills
Self‑motivated with a strong propensity for action, results, and continuous improvement
Ability to work successfully in a high‑energy, fast‑paced, rapidly changing environment
Strong organizational skills with the ability to multi‑task and manage multiple projects simultaneously under pressure
Creativity, attention to detail, and strong problem‑solving skills
Team‑specific skills may include: Event coordination and logistics (Field Marketing & Event Marketing)
Data analysis and reporting (Marketing Pro Groups, PNM Growth Solutions)

Travel Requirements & Working Conditions

Up to 10% travel
Reliable internet access for any period of time working remotely, not in a Workiva office

Location

This internship is primarily a remote opportunity. However, if you are located near one of our office hubs, you are welcome to work in a hybrid capacity and utilize our office spaces. Check out our article on Workplace Flexibility to learn more.

When can you expect to hear back? We are committed to attending all career fairs and recruitment events before closing our positions. That means, this position might be open without updates for a few weeks to give us time to connect with all potential candidates before wrapping up the recruitment season. Check out our tentative timeline below to see when you can expect to hear from us! Postings close: September27,2026 Engineering postings close: October2,2026 Interviews: Early to mid October Offers: Late October2027 Start Dates: This position has opportunities to start in the Spring and Summer. Please see our start dates below and let us know your availability in your application. Spring2027 Internships: Monday, January4,2027 (15‑20 hours per week max) Summer2027 Internships: Monday, May17,2027 (40/hours per week max)

How You’ll Be Rewarded

Salary range in the US: $21.00-$21.00
401(k) participation and match
Paid sick leave
A unique opportunity to further your learning experience through additional internship seasons

Why Join Workiva

Workiva is the platform designed to bring confidence, control, and a competitive edge to the world’s most complex organizations. Our AI‑powered platform unifies finance, risk, and sustainability on a single, secure foundation—ensuring data is trusted, traceable, and ready to act on. With an unbroken path from source to output, leaders gain confidence in their numbers, visibility into current and emerging risks, and the ability to move with speed and precision in a constantly changing world. At Workiva, you’ll bring technology to market that executives, boards, and regulators depend on. The work you do here helps organizations navigate uncertainty, maintain trust, and make decisions that stand up to scrutiny. If you’re energized by meaningful challenges, inspired by collaborative teams, and motivated to help organizations turn uncertainty into advantage, we’d love to meet you.

Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other protected characteristic. Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email earlycareer@workiva.com.

Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards. Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.

About Workiva