Spring 2027 Intern - Marketing (MBA)

Workiva Inc.

Northern (KY)

Hybrid

USD 40,000 - 57,000

Full time

4 days ago

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Benefits offered by this job

401(k) participation and match

Paid sick leave

Opportunities for additional intern se

Job summary

Workiva Inc. is offering a strategic marketing analytics internship designed for students pursuing business or MBA studies. You will build analyses, create financial models, and lead ad-hoc studies to guide product and GTM strategies.

The role emphasizes collaboration with sales, product, enablement, and services teams, and invites proactive learners to contribute to quarterly planning and market sizing.

Qualifications

Undergraduate degree in Business or related field.
Currently enrolled in a full-time or part-time MBA program or similar graduate degree.
Minimum of 2 years work experience in strategic marketing.
Demonstrate leadership, ability to influence and inspire teams and a self-starter mindset.
Strong ability to develop and communicate product vision to team, peers, and stakeholders.

Responsibilities

Analyze and build analyses to support product decisions and customer trends.
Lead ad-hoc analyses for data-driven initiatives and strategic projects.
Perform performance analysis of products including pricing, adoption and usage trends.
Assist in quarterly planning by defining forward-looking product strategies.
Quantify markets, identify competitors and market trends.
Create analytics and visualizations for senior management insights.
Conduct GTM performance reviews and identify improvement opportunities.
Develop templates, tools, and communications to standardize GTM processes.

Skills

Leadership

Self-starter

Product vision communication

Verbal and written communication

Organization

Multitasking

Influence teams

Education

Undergraduate degree in Business or related field

MBA program enrollment (full-time or part-time)

Tools

Microsoft Office Suite

Marketo

Highspot

JIRA

Monday.com

HubSpot

GitHub

Job description

What You’ll Do

Compile analyses and build financial models on customer trends and historical data to support product decision-making
Lead and execute ad-hoc analyses to support data-driven initiatives and strategic projects
Conduct performance analysis of existing products, including pricing, adoption, and usage trends
Contribute to quarterly planning by helping define forward-looking product strategies
Quantify and size markets, identifying competitors, key players, and market trends
Design creative analytics and visualizations to provide deeper performance insights for senior management
Perform go-to-market performance reviews, including win/loss analysis, to identify opportunities for improvement
Develop templates, tools, and communications to drive consistency in GTM processes, deliverables, and stakeholder alignment
Identify gaps in GTM deliverables or needs and propose practical solutions
Support the creation and refinement of marketing collateral through research and content curation
Build strong working relationships with sales, pre-sales, product management, enablement, services, customer success, and cross-marketing teams

What You’ll Need

Minimum Qualifications Undergraduate degree in Business or a related field of study Currently enrolled in a full-time or part-time MBA program or similar graduate or advanced degree program Minimum of 2 years work experience in strategic marketing Preferred Qualifications Possess proven leadership skills and the ability to influence and inspire your teams Exhibit a self-starter mindset to execute in a fast-paced environment with minimal direction Demonstrate a strong ability to develop and communicate product vision to your team, peers, and stakeholders Possess excellent verbal, written, and interpersonal communication skills Be proficient in Microsoft Office suite (e.g., Excel, Word, PowerPoint) or similar applications Possess working knowledge in marketing automation or project management type systems (e.g., Marketo, Highspot, JIRA, Monday.com, HubSpot, GitHub) Be self-motivated with strong propensity for action, results, and continuous improvement Demonstrate exceptional organizational skills with the ability to multi-task and manage multiple processes, programs, and procedures simultaneously under pressure Experience in SaaS or a similar industry Examples of owning and delivering a major project or program

Travel Requirements & Working Conditions

Minimal travel Reliable internet access for any period of time working remotely, not in a Workiva office

Location

This internship is primarily a remote opportunity. However, if you are located near one of our office hubs, you are welcome to work in a hybrid capacity and utilize our office spaces. Check out our article on Workplace Flexibility to learn more.

When can you expect to hear back?

We are committed to attending all career fairs and recruitment events before closing our positions. That means, this position might be open without updates for a few weeks to give us time to connect with all potential candidates before wrapping up the recruitment season. Check out our tentative timeline below to see when you can expect to hear from us!

Postings close: September 27, 2026

Engineering postings close: October 2, 2026

Interviews: Early to mid October

Offers: Late October 2027

Start Dates: This position has opportunities to start in the Spring and Summer. Please see our start dates below and let us know your availability in your application.

Spring 2027 Internships: Monday, January 4, 2027 (15-20 hours per week max)

Summer 2027 Internships: Monday, May 17, 2027 (40/hours per week max)

How You’ll Be Rewarded

Salary range in the US: $35.00 - $35.00
401(k) participation and match
Paid sick leave
A unique opportunity to further your learning experience through additional internship seasons

Why Join Workiva

Workiva is the platform designed to bring confidence, control, and a competitive edge to the world’s most complex organizations. Our AI-powered platform unifies finance, risk, and sustainability on a single, secure foundation—ensuring data is trusted, traceable, and ready to act on. With an unbroken path from source to output, leaders gain confidence in their numbers, visibility into current and emerging risks, and the ability to move with speed and precision in a constantly changing world. At Workiva, you’ll bring technology to market that executives, boards, and regulators depend on. The work you do here helps organizations navigate uncertainty, maintain trust, and make decisions that stand up to scrutiny. If you’re energized by meaningful challenges, inspired by collaborative teams, and motivated to help organizations turn uncertainty into advantage, we’d love to meet you.

Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other protected characteristic. Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email earlycareer@workiva.com.

Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards. Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.