Sports Social Media & Content Lead

United States Hockey League (USHL); Lincoln (NE); On-site; USD 40,000 - 65,000; Full time

Job summary

The Lincoln Stars’ Social Media & Content Manager will lead the team’s social media presence, creating engaging content to strengthen branding, drive ticket and merchandise sales, and support partnerships.

Responsibilities include live game coverage, multimedia production, copywriting, and cross-department collaboration to maintain a consistent Lincoln Stars presence across platforms.

Qualifications

• Bachelor’s degree or related field preferred.
• 1–3 years of experience in social media, marketing, communications, content creation, or related role.
• Experience managing social media accounts for a brand, team, organization, or business.
• Strong skills in graphic design, photography, videography, video editing, and copywriting.
• Experience creating short-form video for Instagram Reels, TikTok, YouTube Shorts, or similar platforms.
• Proficiency with Adobe Creative Suite and/or Canva.
• Familiarity with Meta Business Suite and social media scheduling/reporting tools.
• Strong understanding of current social media platforms, trends, formats and best practices.
• Excellent writing, editing, storytelling and communication skills.

Responsibilities

• Develop and maintain a social media content calendar for Lincoln Stars.
• Create, schedule, publish and monitor daily content across platforms.
• Provide real-time coverage of games, practices, and events.
• Capture and share photos, videos, highlights, and behind-the-scenes content.
• Write engaging, on-brand social copy.
• Monitor trends and propose platform-specific ideas.
• Respond to messages, comments, and fan questions promptly and professionally.
• Support growth in followers, engagement and video views.
• Maintain an organized archive of assets.

Skills

Content creation

Photography

Videography

Copywriting

Graphic design

Social media strategy

Adobe Creative Suite

Meta Business Suite

Video editing

Education

Bachelor’s degree in marketing/communications/advertising/public relations/graphic design/sports management

Tools

Photoshop

Illustrator

Premiere Pro

Canva

Job description

The Lincoln Stars’ Social Media & Content Manager will lead the team’s social media presence, creating engaging content to strengthen branding, drive ticket and merchandise sales, and support partnerships.

Responsibilities include live game coverage, multimedia production, copywriting, and cross-department collaboration to maintain a consistent Lincoln Stars presence across platforms.