Social Content Strategist

100 LEARFIELD; Tennessee; On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Health Savings Account

Life Insurance

Flexible PTO (including Parental Leave

20 Paid Holidays

401(k) + Match

Disability Insurance

Job summary

Learfield is seeking a dynamic content professional to collaborate with athletics teams and create engaging NIL and branded content across social platforms. You will craft platform-specific plans, collaborate with school teams, and support the full creative process from concept to delivery.

Ideal candidates bring 3+ years of creative content experience, strong copywriting, and the ability to manage multiple projects in a fast-paced environment while partnering with local and national sales teams.

Qualifications

• 3+ years crafting content that drives engagement and measurable results.
• 1+ year developing social strategy for team or brand accounts.
• Ability to meet deadlines in a fast-paced environment.
• Demonstrated ability to collaborate with content creators, partners, and stakeholders.
• Excellent written and verbal communication skills.
• Creative thinker with ability to generate ideas supporting project goals.
• Strong administrative, critical-thinking, and problem-solving skills.
• Highly organized with attention to detail.

Responsibilities

• Collaborate with athletics content teams to produce NIL and branded content in defined voice across platforms.
• Develop platform-specific content plans and publishing strategies for Instagram, TikTok, YouTube, X, Facebook, and emerging channels.
• Create original branded and NIL content with school teams to drive fan engagement and revenue opportunities.
• Support development of custom-branded content for local Learfield property sales teams.
• Create content for multimedia audio/video, animation, graphics, and sponsorable content.
• Serve as liaison between athletics department content team, local and national sales, and Supervising Producer.
• Support the creative process from concept to final deliverables, including writing, producing, shooting, and sometimes editing oversight.
• Develop social strategy for Vol Network programming and asset deliverables with athletics social content team.
• Assist Supervising Producer and University production teams in Learfield-led original content initiatives.
• Participate in Learfield live-action shoots and on-site content opportunities at the University.

Skills

Creative content

Social strategy

Deadline-driven

Collaboration

Communication

Creative thinking

Organization

Attention to detail

Problem solving

Tools

Adobe Creative Cloud

Job description

Essential Functions and Responsibilities

Collaborate with athletics content teams to produce program-specific NIL and branded content in the defined voice and tone of each account, across all social media platforms, including emerging channels to ensure timely, coordinated distribution of original, sponsored and NIL content. Develop platform-specific content plans and publishing strategies for Instagram, TikTok, YouTube, X, Facebook and emerging channels. Assist in creating original, branded and NIL video and social content in partnership with school teams to drive fan engagement across social channels and generate revenue opportunities for local sales staff. Support the development of custom-branded social content for local Learfield property sales teams. Assist in the creation of content for various platforms including but not limited to multimedia audio/video, animation, graphics, and sponsorable content. Serve as a liaison - alongside the Supervising Producer - between the athletics department content team, local Learfield sales teams, and national sales. Support the creative process from concept through final deliverables, including writing, producing, shooting, and occasionally overseeing editing. Excellent copywriting skills, ability to ideate and deliver creative content, previous experience working as a social media manager preferred. Develop social strategy for Vol Network programming, asset deliverables, working closely with athletics social content team. Assist the Supervising Producer and University production teams in the creative development of Learfield-led original content initiatives. Participate in the production of Learfield live-action shoots and other on-site content opportunities at the University.

Minimum Qualifications

• 3+ year of experience in developing creative content that has driven engagement and measurable results.
• 1+ year of experience in developing social strategy for team or brand accounts.
• Ability to meet deadlines and thrive in a fast-paced, dynamic environment.
• Demonstrated ability to collaborate effectively with content creators, partners, and other stakeholders.
• Excellent communication skills, including the ability to present concepts and strategies to executive leadership.
• Creative thinker with the ability to generate ideas that support project goals and initiatives.
• Strong administrative, critical-reasoning, and problem-solving skills.
• Highly organized, efficient, and strong attention to detail.

Preferred Qualifications

• Experience using Adobe Creative Cloud.
• Experience working in the sports industry-ideally collegiate athletics.

Benefits

• Medical
• Dental
• Vision
• Health Savings Account
• Life Insurance and Other Insurance Plans
• Flexible Paid Time Off (minimum 10+ days annually)
• including Parental Leave
• 20 Paid Holidays
• 401(k) + Match
• Short/Long Term Disability

Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Equal Opportunity Employer

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

About Us

Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.

Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With data-based solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.

Mission

Our Mission Powering the connection of fans to the brands and experiences they love.

Core Values

Our Core Values Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun