Gameday Partnerships & Activation Lead

pse; Noblesville (IN); On-site; USD 65,000 - 90,000; Full time

Job summary

Pacers Sports & Entertainment’s Noblesville Boom seeks a Partnership Activation & Fulfillment Manager to lead end-to-end activation planning for home games and events, ensuring assets are delivered on-brand and on time while enhancing fan experience and driving revenue.

You’ll serve as the bridge between Partnerships, Ticket Sales, Marketing, Digital, and Game Operations, own handoffs, coordinate arena activations, support ticket promotions, and participate in post-event reporting in a

Qualifications

• Bachelor’s degree in Sports Management, Marketing, Business, or a related field.
• 2-4 years of experience in sports partnerships, activation, ticket sales operations, marketing activation, or event management.
• Strong organizational and project management skills with demonstrated ability to manage multiple priorities simultaneously.
• Excellent communication and interpersonal skills, with a track record of effective cross-functional collaboration.
• Willingness to work nights, weekends, and holidays as required by the game and event schedule.
• Proficiency in Microsoft Office Suite; experience with CRM platforms and ticketing systems is a plus.
• Comfort working with AI tools and platforms to improve workflow efficiency, streamline reporting, and enhance partner communications.

Responsibilities

• Serve as the primary owner of corporate partnership activation execution for all Noblesville Boom home games and events.
• Manage the activation handoff process from Corporate Partnerships, ensuring all contracted assets are clearly documented, scheduled, and executed against agreed timelines.
• Coordinate in-arena activations including signage, promotions, concourse elements, hospitality, digital integrations, and on-court/in-game features.
• Partner with Marketing, Digital, and Game Operations to ensure activations align with brand standards and gameday run-of-show timelines.
• Support ticket-driven initiatives tied to corporate partnerships, including theme nights, group offers, sponsored promotions, and experiential sales moments.
• Collaborate with Ticket Sales leadership and representatives to execute activations that drive demand and enhance both prospect and client experiences.
• Assist in planning and executing sponsor-supported ticket sales events, hospitality nights, and premium sales experiences.
• Act as the day-to-day liaison across Corporate Partnerships, Ticket Sales, Marketing, Digital, Game Operations, Facilities, and Ticket Operations.
• Participate in weekly cross-departmental planning meetings to align upcoming games, promotions, and partner obligations.
• Ensure all activation details are communicated clearly and proactively to internal teams and external partners.
• Be present on game days to oversee partnership and ticket sales activations from load-in through post-game.
• Troubleshoot real-time issues related to partner fulfillment, signage placement, staffing, and fan experience execution.
• Deliver a professional, high-quality gameday experience consistent with Pacers Sports & Entertainment standards.
• Track fulfillment status of all partnership and ticket activation assets throughout the season.
• Support post-event recaps and reporting for partners, including photo documentation, written summaries, and performance insights.
• Identify and recommend opportunities to improve activation efficiency, fan engagement, and revenue impact on an ongoing basis.

Skills

Project management

Cross-functional collaboration

Communication

Organization

Attention to detail

Multitasking

Education

Bachelor’s degree in Sports Management or related field

Tools

CRM platforms

Ticketing systems

Microsoft Office

AI tools for workflow

Job description

Pacers Sports & Entertainment’s Noblesville Boom seeks a Partnership Activation & Fulfillment Manager to lead end-to-end activation planning for home games and events, ensuring assets are delivered on-brand and on time while enhancing fan experience and driving revenue.

You’ll serve as the bridge between Partnerships, Ticket Sales, Marketing, Digital, and Game Operations, own handoffs, coordinate arena activations, support ticket promotions, and participate in post-event reporting in a