Associate Director of Marketing - Pacers

Gainbridge Fieldhouse; Indianapolis (IN); On-site; USD 90,000 - 140,000; Full time

Job summary

Pacers Sports & Entertainment in Indianapolis is seeking an Associate Director of Marketing to drive the Indiana Pacers' marketing vision and execution, reporting to the Associate Vice President of Marketing. This role demands a strategic mindset and the ability to collaborate across departments to implement campaigns for the Pacers and Noblesville Boom.

Experience in marketing strategy and execution is essential for success in this role.

Qualifications

• 5 years of marketing, advertising, and/or brand management experience, with at least 2 years in a management role.
• Bachelor's degree in Marketing, Communications, Business or Public Relations; Master's degree a plus.
• Sports marketing experience, especially in a team environment, is highly preferred.
• Knowledge of NBA, basketball, and Pacers culture is highly preferred.
• Strong analytical and interpersonal communication skills.

Responsibilities

• Own day-to-day marketing initiatives for the Indiana Pacers and Noblesville Boom from concept to delivery.
• Lead marketing campaigns, branding, fan engagement, and game-day experiences.
• Collaborate with Creative Services and external agencies to ensure consistent messaging.
• Coordinate with internal teams including Ticket Sales, Digital, PR, Partnerships, and Operations.
• Develop B2B and B2C collateral and manage paid media strategy; evaluate performance against goals.

Skills

Marketing leadership

Brand management

Analytics

Communication

Education

Bachelor's degree in Marketing/Communications/Business/Public Relations

Master's degree a plus

Job description

Associate Director of Marketing - Pacers

At Pacers Sports & Entertainment (PS&E), our mission is simple: make everyone a fan. As the home of the Indiana Pacers, Indiana Fever, Noblesville Boom, Pacers Foundation, and Gainbridge Fieldhouse, we create unforgettable experiences and elevate our community by bringing the pride and hustle that defines us in everything we do.

We believe our greatest impact comes from putting people first, competing with integrity, and striving to do more for our community than they could ever do for us. We Push the Pace by embracing innovation, uniting around shared goals, and hustling with humility at all levels. Whether we're creating memorable moments for fans or supporting the team behind the team, collaboration is always valued, every contribution matters, and each day is an opportunity to help our organization and community thrive.

SUMMARY

Do you love basketball, connecting with fans via compelling marketing, and supporting cross-functional teams? This job may be perfect for you! The Associate Director of Marketing for the Indiana Pacers will report directly to the Associate Vice President of Marketing and assist in driving the marketing vision and execution plan for the Indiana Pacers and Noblesville Boom. This role requires a strong marketing mind and the ability to collaborate effectively across departments to implement the marketing vision. Extensive experience in marketing strategy and execution will be critical for success in this role. If you are ready to join the best-in-class employer in Indianapolis,

ESSENTIAL DUTIES / RESPONSIBILITIES

• Own the day-to-day execution of marketing initiatives for the Indiana Pacers, taking direction and strategy from the Associate Vice President of Marketing and driving projects from concept through final delivery, including campaign rollout, creative coordination, timeline management, and stakeholder communication.
• Lead the majority of day-to-day marketing execution for the Noblesville Boom, the Indiana Pacers' official G-League affiliate, including branding initiatives, promotional campaigns, fan engagement activities, and game-day experiences.
• Support the ideation, development, and execution of brand campaigns and player marketing.
• Work closely with the Creative Services team and external agencies to ensure brand consistency and effective messaging throughout the season.
• Communicate and collaborate with internal departments including Ticket Sales, Facilities, Corporate Partnerships, Digital/Social, Community & Public Relations, Broadcast, Basketball Operations, Player Relations, and In-Game Entertainment.
• Help establish and champion brand stories across all campaigns and materials.
• Oversee the development and execution of B2B and B2C marketing collateral and advertising creative, including TV, radio, out-of-home, print, digital, and social media advertising.
• Support the paid media strategy, ensuring proper segmentation and channel placement.
• Assist in evaluating the performance of all B2B and B2C marketing activities to maximize conversions, revenue, and return on investment, assessing against goals and benchmarks.
• Contribute to the thought leadership and flawless execution of branding throughout Gainbridge Fieldhouse.
• Collaborate with the Fan Engagement team to develop programs within Gainbridge Fieldhouse and out in the market, including but not limited to concourse entertainment and Fan Van engagements.
• Work with the Digital team to develop social media campaigns to promote the brand and increase ticket sales.
• Partner closely with Ticket Sales to develop and execute theme nights, offers, and media to drive single game sales in addition to retention and renewal campaigns for season ticket holders.
• Foster and maintain a proactive and collaborative culture within the marketing team.
• In every position, each employee is expected to align with PS&E's mission and core values along with actively participating in company-sponsored community outreach programs.
• Other projects and duties as assigned.

QUALIFICATION REQUIREMENTS

To perform this job successfully, an individual must be able to perform each duty satisfactorily. The requirements listed above are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• 5 years of relevant experience in marketing, advertising, and/or brand management roles. At least two years must be in a management role.
• Bachelor's degree preferred in Marketing, Communications, Business or Public Relations. Master's degree a plus.
• Sports marketing experience, especially in a team role, is highly preferred.
• Knowledge of the NBA, basketball, and the surrounding culture is highly preferred.
• Media planning experience is a plus.
• High attention to detail with the ability to handle projects from brief through execution.
• Experience successfully directing brand, marketing, and general demand generation programs.
• Demonstrated successful management and leadership skills.
• Strong analytical skills to comprehend customer segmentation and market research.
• Exceptional interpersonal communication skills, both verbal and written.
• Self-starter, entrepreneurial with a hands‑on approach towards business.
• Ability to multi-task and work within tight deadlines.

PHYSICAL AND ENVIRONMENTAL DEMANDS

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit, stand, walk, move heavy objects, use a computer, use a 10-key calculator, use a telephone, speak, hear, and write.

While performing the duties of this job, the noise level in the office work environment is usually moderate and the noise level in Gainbridge Fieldhouse / game environment is usually loud. The stress level may become high during certain times of the year.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, gender identity, marital status, disability status, protected veteran status, or any other characteristic protected by law.