Sports Brand Strategy Lead - Hybrid/Remote Options

Yahoo Holdings Inc.; Reston (VA); Hybrid; USD 88,000 - 183,000; Full time

Benefits offered by this job

Healthcare

401k

Education stipends

Backup childcare

Hybrid work options

Job summary

Yahoo Holdings Inc. in the United States is seeking a Property Strategist, Sports Group to define and market holistic strategies across core sports verticals, balancing storytelling, data insights, and platform expertise.

You will work with Ad Product, Sales, Editorial, Fantasy/Product, and Data Insights to build market-ready solutions that maximize value for partners and audiences. The role requires a self-starter with analytical thinking and a passion for sports, technology, and advertising,

Qualifications

• 5-7 years of sales, brand strategy, or sports marketing experience at a media company, agency, sports property, or tech platform.
• Deep understanding of sports sponsorship models and fan engagement across on- and off-platform environments.
• Familiarity with media data platforms like Comscore and Nielsen and 1P audience data tooling.
• Proven ability to interpret sports audience data and convert insights into recommendations.
• Strong track record of pitching concepts and gaining buy-in from senior stakeholders.
• Self-starter with a bias for action and a passion for sports, tech, and advertising.

Responsibilities

• Build and implement go-to-market strategies across marquee sporting events, fantasy integrations, and branded sports content.
• Represent the Sports Group in responses to RFPs/RFIs and client pitches with clear value propositions.
• Collaborate across Editorial, Fantasy, Video, Product, and Commerce to execute integrated programs.
• Identify sports market trends, competitive offerings, and emerging tech to inform partner strategies.
• Partner with Sales to ensure exceptional client service from initial pitch to campaign wrap-up.

Skills

Sales experience

Brand strategy

Sports marketing

Tools

Comscore

Nielsen

Job description

Yahoo Holdings Inc. in the United States is seeking a Property Strategist, Sports Group to define and market holistic strategies across core sports verticals, balancing storytelling, data insights, and platform expertise.

You will work with Ad Product, Sales, Editorial, Fantasy/Product, and Data Insights to build market-ready solutions that maximize value for partners and audiences. The role requires a self-starter with analytical thinking and a passion for sports, technology, and advertising,