Sports Brand Strategy Lead

Yahoo Inc.; Northern (KY); Hybrid; USD 88,000 - 183,000; Full time

Job summary

Yahoo Sports is seeking a Brand Sales Strategist to craft market-ready strategies for major sports verticals and to align editorial, product, and commerce teams around client goals.

In this hybrid role, you will translate fandom data into actionable brand recommendations, lead senior-level client pitches, and collaborate across divisions to maximize advertiser value while balancing creative storytelling with performance metrics.

Qualifications

• 5–7 years in sales, brand strategy, or sports marketing at media/agency contexts.
• Understanding of sports sponsorship models, digital video, and fan engagement.
• Familiarity with 1P data and sports insight tooling.

Responsibilities

• Define go-to-market strategies for marquee sporting events and formats.
• Collaborate with Editorial, Product, and Sales to deliver integrated campaigns.
• Tell stories with data to drive client strategy and measurable outcomes.

Skills

Sales experience

Brand strategy

Sports marketing

Pitching concepts

Cross-functional collaboration

Tools

Comscore

Nielsen

Job description

Yahoo Sports is seeking a Brand Sales Strategist to craft market-ready strategies for major sports verticals and to align editorial, product, and commerce teams around client goals.

In this hybrid role, you will translate fandom data into actionable brand recommendations, lead senior-level client pitches, and collaborate across divisions to maximize advertiser value while balancing creative storytelling with performance metrics.