Sports Brand Strategy Lead — Data-Driven & Content

Yahoo Holdings Inc.

Omaha (NE)

Hybrid

USD 88,000 - 183,000

Full time

5 days ago

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Benefits offered by this job

Flexible hybrid work options

Healthcare benefits

401(k) opportunity

Education stipends

Job summary

Yahoo is seeking a Property Strategist for the Sports Group to shape market-ready strategies across sports verticals. You will blend storytelling, data insights, and platform expertise to drive ideation and client value in partnership with Ad Product, Sales, Editorial, Fantasy, and Data Insights.

Supported by cross-functional teams, you will build solutions that maximize value from Yahoo's sports media capabilities while turning fandom data into strategic recommendations for partners.

Qualifications

5-7 years of sales, brand strategy, or sports marketing experience.
Deep understanding of sports sponsorship models and fan engagement.
Experience presenting to senior decision-makers.
Familiarity with media data platforms and 1P audience data.

Responsibilities

Build and implement go-to-market strategies for sports events, fantasy integrations, and branded content.
Represent the Sports Group in RFPs and RFIs with concise pitch materials.
Collaborate with Editorial, Fantasy, Video, Product, and Sales teams to execute integrated programs.
Identify market trends and emerging technologies to guide client strategy.

Skills

Sales

Brand Strategy

Sports Marketing

Data-driven decisions

Pitching concepts

Tools

Comscore

Nielsen

1P data tooling

Job description

Supported by cross-functional teams, you will build solutions that maximize value from Yahoo's sports media capabilities while turning fandom data into strategic recommendations for partners.

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