Sports Brand Strategy & Growth Architect

Yahoo Holdings Inc.; Baltimore (MD); Hybrid; USD 88,000 - 183,000; Full time

Benefits offered by this job

Flexible hybrid work

Equal opportunity employer

Job summary

Yahoo Holdings Inc. is seeking a Property Strategist, Sports Group, to define and bring to market a holistic sports strategy across Yahoo's verticals.

Supported by cross-functional partners, you will turn sports fandom data into actionable insights for brand partners. You'll build market-ready solutions spanning sponsorships, fantasy integrations, and branded content, collaborating with Sales, Editorial, and Product to balance creative storytelling with performance.

Qualifications

• 5-7 years of sales, brand strategy, or sports marketing experience at a media company, agency, or tech platform.
• Deep understanding of sports sponsorship models and digital formats.
• Familiarity with media data platforms and audience data tooling.

Responsibilities

• Build and implement go-to-market strategies for marquee sporting events and fantasy integrations.
• Represent the Sports Group in responses to RFPs and RFIs with clear, concise pitch materials.
• Collaborate across Editorial, Fantasy, Video, Product, and Sales to execute integrated programs.
• Identify market trends and emerging tech to inform partner strategies.

Skills

Sports marketing

Brand strategy

Sales

Tools

Comscore

Nielsen

1P data tooling

Job description

Yahoo Holdings Inc. is seeking a Property Strategist, Sports Group, to define and bring to market a holistic sports strategy across Yahoo's verticals.

Supported by cross-functional partners, you will turn sports fandom data into actionable insights for brand partners. You'll build market-ready solutions spanning sponsorships, fantasy integrations, and branded content, collaborating with Sales, Editorial, and Product to balance creative storytelling with performance.