Sponsorship Strategist - Remote

Global Experience Specialists, Inc; United States; Remote; USD 70,000 - 90,000; Full time

Job summary

A leading experiential agency is looking for a Sponsorship Strategist to enhance brand visibility at live events. This role focuses on developing and executing sponsorship strategies, requiring expertise in event management and strong interpersonal skills. Candidates with a background in brand marketing and excellent presentation abilities are encouraged to apply.

Benefits

Full Benefits Package

401K Vesting Immediately

Diversity, Inclusivity and Belonging Culture

Professional Development & Learning Programs

Qualifications

• 4+ years experience in strategic brand marketing, preferably in events.
• Knowledge of healthcare compliance preferred.
• Ability to handle multiple projects in fast-paced environments.

Responsibilities

• Develop sponsorship enablement plans for brand exposure.
• Maintain client and association relationships.
• Oversee project analysis and ROI reporting.

Skills

Interpersonal skills

Organizational skills

Problem solving

Presentation skills

Education

Bachelor's degree in business/marketing/communications

Tools

Word

Excel

PowerPoint

Job description

The Sponsorship Strategist works with the Strategy & Sponsorship Manager and is focused on building brand exposure for clients at live events by developing sponsorship enablement plans, playing an essential role in the association partnership strategy, activation planning, execution, and measurement of selected sponsorships. The Sponsorship Strategist must be knowledgeable of the events industry to drive both novel yet realistic sponsorship solutions for our clients. Sponsorship Strategists are tasked with maintaining strong client and association relationships, a strategic understanding of client's programs, identifying potential account growth opportunities and supporting other client marketing initiatives in the events channel. They will work with the Strategy & Sponsorship Manager and with cross functional teams to meet clients’ objectives while achieving company revenue and profitability goals. In addition, they may be tasked with other strategic work for the Strategy & Measurement team, including, but not limited to, industry research, client briefs and strategic competitive audits.

Company Overview

This is Spiro. A strategically-led, creatively-driven, leading global experiential agency. We exist to cultivate powerful brand connections through the channel of experiential. We believe strong global communities are empowered by diversity, inclusion & belonging.

Where data-informed creative meets advanced digital solutions, we boldly go where no experience has gone before. As Spiro•nauts, we are born storytellers & story makers; fearless dreamers of the “what if;" and pioneers of innovation in our craft. Together, we launch brands into their experiential orbit through the power of Brand Gravity.

Responsibilities include but are not limited to the following:

• High level budgeting/planning for sponsorship activations
  • Understand client’s goals, objectives, budgets, historical sponsorship performance and areas for improvement per conference.
  • Obtain and review conference exhibit/sponsorship prospectus / first right of refusal items to determine alignment to client’s program goals.
  • Create presentation decks with recommended sponsorship/s. This should include alignment to objectives, rationale, projected reach and measurement strategy
  • Kick-off meeting to present to brand managers/stakeholders & secure decisions
  • Meet with associations to present concepts, negotiate and secure sponsorships based on direction of the client
• Once Sponsorship plan is developed:
  • Secure artwork prep specs from association
  • Communicate artwork prep specs and timeline
  • Collect and QC artwork, deliver to association, archive artwork files
  • QA proofs from association and provide approvals
  • Onsite management and QC with association/ association vendor
• Project debrief / Analysis / ROI reporting / Leverage for further negotiation and learnings
• Tracking, archiving, and reporting annual projects and spend for sponsorship library
• Participates in regular client reviews and client meetings; meets with clients to foster client relationships and ensure client satisfaction.
• Assist with industry research and other services (exit interviews, strategic audits, client briefs) provided by the Strategy & Measurement team, as necessary
• Maintains a working knowledge of the general and specific trends of competitors and of the tradeshow industry.
• Adhere to all company policies, procedures and business ethics codes
• Performs other duties as assigned and deemed necessary for the position under the direction of the Strategy & Sponsorship Manager and VP of Strategy
• Travel for site visits, industry research, and client projects as needed

Qualifications

We understand the importance of transferrable skills and a diverse perspective, so if you do not fit all these requirements, we still want to hear from you and encourage you to apply!

• Bachelor’s degree, preferably business/marketing/communications emphasis or equivalent industry experience
• Prior experience with event sponsorship management required
• 4+ years prior experience working on strategic, integrated brand marketing and activation campaigns preferably in the events, trade show, or advertising industry required
• Understanding of Pharmaceutical Industry and healthcare legal/compliance implications for promotional products preferred
• Understanding of event cycles
• Working knowledge of convention centers and hotel layouts throughout the US
• Excellent interpersonal skills and the ability to develop a strong rapport with the client, agencies, and other key stakeholders.
• Articulate, poised and polished with the ability to communicate clearly, concisely, and professionally both verbally and in writing.
• Exceptional organizational skills and ability to multi-task; able to manage shifting client priorities and multiple/simultaneous client shows and projects.
• Ability to proactively provide practical solutions in an ambiguous, time sensitive, and fast paced environment.
• Ability to conduct industry/event research for various projects and disseminate the information clearly and succinctly to internal and external stakeholders
• Strong skills in Word, Excel, and PowerPoint with the ability to work closely with graphic designers as well as using templates to create final presentations and reports
• Strategic, solution-based problem-solving skills
• Strong presentation and relationship building skills and experience presenting to middle management
• Up to 30% travel
• Full Benefits Package
• 401K Vesting Immediately
• Psychological Safety
• Diversity, Inclusivity and Belonging Culture
• Employee Led Resource Groups
• Spiro•YOU Professional Development & Learning Programs
• Employee Events

Our Process

Our interview process is hand crafted to our roles. In general, you can expect to have an initial phone interview with our talent acquisition team and thereafter video interviews with team members and your future manager. We welcome candidates to view our social media channels and website to extend the conversation beyond the responsibilities of the role. Once you have completed the interview process, we conduct a criminal background check, where applicable by law.

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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.