Sponsorship & Influencer Activation Strategist

Holley; New Braunfels (TX); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401(k) with company match

Paid time off

Education Assistance

Job summary

Holley Performance Brands in New Braunfels, TX seeks a Sponsorships and Influencer Coordinator to execute and optimize our sponsorship program across motorsport, automotive events, and creator partnerships. You will coordinate with race teams, drivers, and agents; manage asset fulfillment; and collaborate with marketing to deliver content that drives brand value and ROI.

This role requires strong relationship skills, 2–3 years in partnerships, and willingness to travel to events monthly in

Qualifications

• 2–3 years of sponsorships or brand partnerships experience.
• Proven ability to negotiate and activate partnerships with measurable ROI.
• Strong communication and stakeholder management skills.
• Experience working cross-functionally to integrate partnerships into campaigns.

Responsibilities

• Coordinate with professional race teams, drivers, and sanctioning bodies to support sponsorship activations by fulfilling product requests in exchange for contracted content creation and branded asset delivery.
• Serve as a secondary point of contact for sponsored partners and their representatives (including agents, managers, and team personnel), ensuring clear communication, timely follow-ups, and alignment on deliverables.
• Manage the fulfilment and tracking of sponsored products, ensuring partners receive the correct components on schedule and in accordance with partnership agreements.
• Collaborate with partners to secure high-quality content and assets (photos, videos, social posts, event coverage) that meet brand standards and can be leveraged across marketing channels.
• Support relationship-building efforts with teams and drivers by providing responsive, professional communication and contributing to a positive partner experience.
• Utilize partnership management tools and platforms to coordinate and track sponsorship campaigns, ensuring accurate execution, organization, and visibility across all partner activities.

Skills

Sponsorships

Partnership Marketing

Brand Partnerships

Commercial Acumen

Relationship Management

Negotiation

Cross-functional Collaboration

Tools

DAM systems

Job description

Holley Performance Brands in New Braunfels, TX seeks a Sponsorships and Influencer Coordinator to execute and optimize our sponsorship program across motorsport, automotive events, and creator partnerships. You will coordinate with race teams, drivers, and agents; manage asset fulfillment; and collaborate with marketing to deliver content that drives brand value and ROI.

This role requires strong relationship skills, 2–3 years in partnerships, and willingness to travel to events monthly in