- Contract Term: October 2026 - February 2027
- Primary Territory: Dallas-Fort Worth
- Compensation: Uncapped Commission Structure (Performance-Driven Earnings)
COMPANY OVERVIEW
The Dallas Apex is a professional Arena Football League franchise proudly based in Mesquite, Texas, serving the broader Dallas-Fort Worth metroplex. Built upon a strong, multi-generational family football legacy led by current NFL Athlete, Super Bowl LIII Champion Deatrich Wise Jr. and former NFL/AFL standout Deatrich Wise Sr., the franchise brings elite sports entertainment, high-energy family fun, and deep community engagement to North Texas. As an inaugural-season franchise launching in March 2027 at Mesquite Arena, the Dallas Apex represents a dynamic fusion of professional athletic tradition and high-impact commercial opportunity.
ROLE SUMMARY & STRATEGIC PURPOSE
As an Independent Contractor Sponsorship Sales Representative, you will operate as an autonomous business development agent driving commercial revenue and securing corporate partnerships for the Dallas Apex. This role is built for self-motivated, entrepreneurial sales professionals who thrive in an independent, performance-driven environment. Working flexibly within Mesquite and neighboring DFW corridors, you will identify, negotiate, and close local retail, dining, trade service, and corporate sponsorships. You will be directly responsible for bringing new business to Dallas Apex, establishing valuable community links, and capitalizing on standard arena sponsorship assets, vendor booth packages, and fan fair activations.
KEY PERFORMANCE EXPECTATIONS & SALES GOALS
As an independent sales partner, you maintain total autonomy over your schedule and sales strategy. However, successful business development requires consistent execution and pipeline velocity. You will be expected to establish and hit self-managed daily, weekly, and seasonal performance benchmarks:
- Daily Outreach & Prospecting Goals: Maintain consistent daily activity metrics, including cold outreach, phone engagements, customized email presentations, and on-the-ground visits to business hubs in Mesquite, Garland, Rowlett, Sunnyvale, and East Dallas.
- Weekly Engagement & Meeting Goals: Secure and execute a targeted number of weekly discovery meetings, sponsorship presentations, and site walk-throughs with decision-makers, business owners, and corporate leaders.
- Closed Business & Revenue Benchmarks: Achieve assigned targets for the number of closed sponsorship contracts, vendor booth agreements, and overall gross commercial revenue brought to the franchise.
- Pipeline & Account Management: Systematically manage your account pipeline from lead generation to closed contract, ensuring continuous prospecting and consistent deal flow throughout the inaugural season.
PRIMARY TASKS & RESPONSIBILITIES
- New Business Development: Proactively prospect, canvas, and identify high-potential commercial targets across sports, retail, automotive, dining, local services, and regional business sectors within East DFW.
- Sponsorship & Activation Sales: Present, pitch, and negotiate tailored partnership packages including in-arena signage, fan fair vendor booths, digital/social integrations, title event sponsorships, and fan engagement activations.
- Contract & Proposal Negotiation: Develop professional sales proposals and negotiate mutually beneficial sponsorship agreements aligned with Dallas Apex asset inventory and commercial pricing guidelines.
- CRM & Pipeline Logging: Maintain complete and accurate activity, lead, and contact records within the CRM system to prevent lead overlap, ensure rapid contract turnaround, and provide visibility into your sales pipeline.
- Commercial Representation & Networking: Represent the Dallas Apex brand independently at local business chambers, networking roundtables, trade expos, and community events to generate new business relationships.
- Sponsor Servicing & Relationship Oversight: Coordinate closely with internal team personnel to ensure seamless delivery of contracted assets, maintaining exceptional partner goodwill to foster multi-year sponsorship renewals.
QUALIFICATIONS & CORE COMPETENCIES
- Sales Experience: 1–3+ years of successful experience in business-to-business (B2B) sales, sports marketing, sponsorship consulting, media sales, or high-impact community fundraising.
- Entrepreneurial Mindset: Proven ability to work independently as a 1099 contractor, possessing strong self-motivation, high accountability, time management, and disciplined sales habits.
- Local Market Knowledge & Connections: Strong existing network or deep familiarity with the Mesquite and broader East DFW business community is highly preferred.
- Communication & Pitching Skills: Exceptional interpersonal, written, and oral communication skills; highly comfortable presenting proposals to business owners and executive decision-makers.
- Strategic Negotiation: Demonstrated ability to negotiate commercial agreements, overcome objections, and successfully close revenue-generating contracts.
- Technology & CRM Proficiency: Proficiency in using CRM software, digital presentation tools, and lead management platforms.
- Flexibility: Ability to manage your own schedule, including attending client meetings, networking breakfasts, and major home game/fan events as necessary.
EARNINGS & ENGAGEMENT TERMS
This position operates as an Independent Contractor (1099) role. Earnings are fully uncapped and structured strictly on a high-incentive commission basis on all closed sponsorship deals and vendor booth bookings. Contractors have full control over their sales strategies, work hours, and earnings growth, directly scaling their financial return with their sales volume and closed contract values