Sponsorship and Activation Manager

Legends Global; Lansing (MI); On-site; USD 65,000 - 90,000; Full time

Job summary

Legends Global is seeking a Sponsorship and Activation Manager in Lansing, MI to drive revenue growth by securing sponsorship partnerships and executing activations that boost brand visibility across events and campaigns.

You will identify prospective sponsors, negotiate agreements, manage deliverables, and oversee special events from planning through post-event recap, collaborating with operations, sales, marketing, and creative teams.

Qualifications

• Bachelor’s degree in marketing, Communications, Business, Sports Management, or a related field is required or preferred.
• 1–3 years of experience in sponsorship, partnerships, event marketing, or brand activation—venue or live events experience is a plus.
• Strong organizational and communication skills are essential.
• Ability to work flexible hours, including evenings, weekends, and holidays as required by events.

Responsibilities

• Plan, coordinate, and execute venue-hosted special events from concept through post-event evaluation, ensuring exceptional guest experiences and successful event delivery.
• Develop and implement sponsorship strategies that attract new partners and align with organizational goals.
• Build and maintain relationships with sponsors, agencies, vendors, and internal stakeholders to support activation efforts.
• Collaborate with operations, food and beverage, sales, marketing, events, and creative teams for seamless planning and execution.
• Create and manage event and sponsorship budgets, timelines, contracts, and deliverables within budget.

Skills

Strong organizational skills

Excellent written and verbal communic

Detail-oriented

Ability to work flexible hours

Education

Bachelor’s degree in marketing, Communications, Business, Sports Management, or a related field

Tools

Microsoft Office Suite

PowerPoint

Excel

Adobe Creative Suite or Canva

Job description

POSITION:

Sponsorship and Activation Manager

DEPARTMENT:

Sales and Events

REPORTS TO:

General Manager/Assistant General Manager

FLSA STATUS:

Salaried, non-exempt

LEGENDS GLOBAL

Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach.

Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and level of execution across every component — feasibility & consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking — of world-class live events and venues.

The Legends Global culture is one of respect, ambitious thinking, collaboration, and bold action. We are committed to building an inclusive workplace where everyone can be authentic, make an impact, and grow their career.

Winning is an everyday thing at Legends Global. We have the best team members who understand every win is earned when we come together as one unified team. Sound like a winning formula for you? Join us!

Position Overview

The Sponsorship and Activation Manager drives revenue growth by securing sponsorship partnerships and executing activations that increase brand visibility and engagement. This role identifies prospective sponsors, negotiates agreements, and manages sponsorship deliverables across events and marketing campaigns. The position also oversees special events from planning through execution and post-event recap, supporting continuous improvement for recurring events.

Essential Duties And Responsibilities

• Plan, coordinate, and execute venue-hosted special events from concept through post-event evaluation, ensuring exceptional guest experiences and successful event delivery.
• Develop and implement sponsorship strategies that attract new partners, strengthen community relationships, and align with organizational goals.
• Build and maintain strong relationships with sponsors, agencies, vendors, community partners, and internal stakeholders to support successful partnership activations.
• Collaborate with operations, food and beverage, sales, marketing, events, and creative teams to ensure seamless planning, logistics, promotion, and execution.
• Create and manage event and sponsorship budgets, timelines, contracts, project plans, assets, and deliverables while ensuring work is completed on time and within budget.
• Generate new revenue opportunities through creative sponsorship packages, signage opportunities, strategic partnerships, and community engagement initiatives.
• Negotiate and manage sponsorship contracts and agreements to ensure clear expectations, accurate fulfillment, and strong partner satisfaction.
• Track attendance, sponsorship ROI, guest feedback, financial results, and deliverables, providing insights and recommendations for continuous improvement.
• Represent the organization at industry events and networking opportunities to enhance visibility, build relationships, and expand the sponsorship pipeline.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Education And/Or Experience

• Bachelor’s degree in marketing, Communications, Business, Sports Management, or a related field preferred
• 1–3 years of experience in sponsorship, partnerships, event marketing, or brand activation—venue or live events experience is a plus

Skills And Abilities

• Strong organizational skills with the ability to manage multiple projects and deadlines in a fast-paced environment.
• Excellent written and verbal communication skills; comfortable interacting with internal teams and external partners
• Detail-oriented with a focus on accuracy, especially when executing sponsor deliverables and event activations.
• Proficient in Microsoft Office Suite (especially PowerPoint and Excel); familiarity with Adobe Creative Suite or Canva is a plus.
• Ability to work flexible hours, including evenings, weekends, and holidays as required by event schedules.

Compensation

Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

WORKING CONDITIONS

Location:

On Site (Lansing Center Complex)

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

NOTE:

The essential responsibilities of this position are described below the above headings. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

Legends Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.