Sponsored Revenue Growth Specialist

Turner Services Inc.; New York (NY); On-site; USD 63,000 - 117,000; Full time

Benefits offered by this job

Health insurance

Retirement savings plan

Paid holidays, sick time and vacation

Employee wellness program

Job summary

Warner Bros. Discovery in New York seeks a Specialist, Business Development to help grow CNN Commerce's sponsored revenue.

You will collaborate with Sales, Operations, Product and Editorial to create, pitch and close sponsored campaigns tied to CNN Underscored editorial and social assets. The ideal candidate has 3+ years in digital sales, a solid grasp of CPM/CPC, programmatic, social and display advertising, and a proven track record of revenue generation.

Qualifications

• Bachelor’s degree in business, marketing, communications or related field.
• Minimum 3 years of experience in a sales or business development role within the digital marketing space.
• Direct sales experience, preferably within digital media, publishing or advertising agencies.
• Strong foundational understanding of core advertising metrics such as CPM and CPC as well as the frameworks of programmatic, social, and display advertising.
• Experience with, and a passion for, generating revenue and hitting performance goals in a deadline driven environment.
• Proven track record of successfully pitching, selling and executing sponsored and/or paid ad campaigns with advertisers.
• The ideal candidate is proactive, comfortable in an externally facing role, and can take direction given by business team leads.
• Affiliate Marketing experience preferred.
• Competency in Microsoft suite of tools (Excel, Outlook, PowerPoint).

Responsibilities

• Sales, Negotiation & Closing: Support the sales process for CNN Commerce sponsorship opportunities by pitching advertisers, articulating campaign value, and helping close opportunities from proposal stage to media booking and execution.
• Pipeline Management: Develop and maintain a pipeline of Sponsored Revenue opportunities by nurturing existing relationships, sourcing new prospective advertisers, and tracking leads through the sales process.
• Pricing & Packaging: Assist in building strategic sponsorship packages and media plans that align client objectives with CNN Commerce inventory, audience insights, and revenue goals.
• Client Relations: Serve as a day-to-day point of contact for sponsors, communicating campaign status, performance insights, and progress against client objectives and KPIs.
• Cross-Functional Partnership: Partner closely with Business Development, Ad Sales & Operations, Product, Social, and Editorial teams to support the development, sale, launch, and execution of sponsored and paid campaigns.

Skills

Sales experience

Business development

Advertiser outreach

Campaign pitching

CPM/CPC basics

Programmatic advertising

Client relations

Cross-functional teamwork

Negotiation

Education

Bachelor’s degree in business, marketing, communications or related field

Tools

Microsoft Excel

Microsoft Outlook

Microsoft PowerPoint

Job description

Warner Bros. Discovery in New York seeks a Specialist, Business Development to help grow CNN Commerce's sponsored revenue.

You will collaborate with Sales, Operations, Product and Editorial to create, pitch and close sponsored campaigns tied to CNN Underscored editorial and social assets. The ideal candidate has 3+ years in digital sales, a solid grasp of CPM/CPC, programmatic, social and display advertising, and a proven track record of revenue generation.