Sponsor Relations Director (Events)

Arrowfly, LLC; United States; Remote; USD 120,000 - 165,000; Full time

Benefits offered by this job

Premium health plans

401(k) matching

Generous PTO and holidays

Parental leave

Job summary

Arrowfly, LLC is seeking an experienced Director, Sponsor Relations to join our Events team. This player-coach role manages a sponsor/exhibitor book, while personally executing critical deliverables and guiding a small team.

The role oversees sponsorship fulfillment, pre/post-event communications, and on-site coordination with sales, marketing, and operations. Remote work with frequent travel supports our live events strategy.

Qualifications

• Bachelor's degree in hospitality, communication, or related field.
• 5+ years of events experience in a client- or sponsor-facing role.
• 2+ years supervising or leading others.
• Experience with General Services Contractors.
• Experience with Cvent or other event management software, and with floor plan software.
• High proficiency with Microsoft Office, especially Excel.
• Ability to manage multiple concurrent projects and meet deadlines.
• Excellent customer service and verbal/written communication.
• Superior attention to detail and process creation.

Responsibilities

• Supervise the Sponsor Relations team day to day: assign accounts and priorities, weekly check-ins.
• Train on processes, tools, sponsor communication; review deliverables for accuracy.
• Serve as first escalation point for sponsor issues; step in when needed.
• Coordinate on-site coverage with event coordinators.
• Primary contact for sponsors from contract signature through post-event wrap.
• Conduct pre-event kickoff calls; confirm deliverables and deadlines.
• Track contracted deliverables and coordinate fulfillment with marketing/ops.
• Onboard sponsor teams to exhibitor portals, lead retrieval, apps, tools.
• Maintain master sponsorship planner; ensure updates are current.
• Build sponsorship toolkits in the Cvent exhibitor portal.
• Manage exhibit floor plans and booth assignments.
• Own sponsor/exhibitor communication plan and templates.
• Document processes and propose improvements after each event.
• Prepare weekly reporting on sponsorship pacing and issues.
• Track inventory per event and flag slow-moving assets.
• Execute on-site rebooking and pass renewals to sales.
• Lead sponsor check-ins on-site and resolve real-time issues.
• Frequent travel as required for events.

Skills

Sponsor relations

Events management

Staff supervision

Communication

Customer service

Problem solving

Excel proficiency

Education

Bachelor's degree in hospitality, communication, or related field

Tools

Cvent

Floor plan software

Microsoft Excel

Event management software

Job description

All Jobs > Sponsor Relations Director (Events)

Arrowfly, LLC seeks an experienced candidate for the position of Director, Sponsor Relations to join our Events team. This is a player-coach role: the Director carries a book of sponsor and exhibitor accounts, including our largest and most complex partners, and spends most of their time on hands-on execution, while supervising and training the Sponsor Relations team

The Director is responsible for how sponsorship fulfillment runs day to day across the live events business: making sure every contracted deliverable is met, every sponsor knows what to expect, and problems are caught before sponsors arrive onsite. This role works closely with sales, , marketing, and event operations. The position is remote, with frequent travel to our events. The ideal candidate is an organized, proactive events professional who is ready to lead a small team while staying close to the work.

YOUR KEY RESPONSIBILITIES

Team Supervision

• Supervise the Sponsor Relations team day to day: assign accounts and priorities, hold weekly check-ins, and give regular feedback
• Train on processes, tools, and sponsor communication, and review key deliverables for accuracy before they go to sponsors
• Serve as the first escalation point for sponsor issues, and step in directly when an account needs it
• Coordinate on-site coverage and responsibilities with the coordinator for each event

Manage accounts

• Serve as primary point of contact for a book of sponsors and exhibitors, including the largest and most complex accounts, from contract signature through post-event wrap
• Conduct pre-event kickoff calls to confirm deliverables, deadlines, and success criteria, and follow up after each event with a recap
• Collect and track contracted deliverables for assigned accounts (logos, ad creative, session titles, collateral) and coordinate fulfillment with marketing and operations
• Onboard and train sponsor teams on exhibitor portals, lead retrieval, event apps, and meeting-scheduling tools

Fulfillment and process

• Maintain the master sponsorship planner covering contract terms, finance status, and fulfillment for every signed account, and ensure the coordinator’s updates are current and accurate
• Build and manage sponsorship toolkits in the Cvent exhibitor portal
• Manage exhibit floor plans, including booth assignments, using floor plan software
• Own the sponsor and exhibitor communication plan (pre-event, on-site, and post-event) and keep templates, checklists, and exhibitor manuals up to date
• Document processes as they are refined, and recommend improvements based on what worked and what did not at each event

Reporting and rebooking

• Prepare weekly reporting on sponsorship pacing, fulfillment status, and open issues for events leadership
• Track sponsorship inventory by event (sold, held, and available) and flag slow-moving assets to sales and portfolio leaders
• Execute the on-site rebooking process with portfolio leaders and pass renewal opportunities and sponsor feedback to sales
• Lead sponsor check‑ins during each event, work the floor with key accounts, and resolve issues in real time with operations, AV, and registration

Travel

• Frequent travel, up to twice per month February through November, typically three to four days at a time, including extended on-site days

REQUIREMENTS

WHAT YOU BRING

• Bachelor's degree in hospitality, communication, or related field
• 5+ years of events experience in a client- or sponsor-facing role, including sponsor or exhibitor fulfillment
• 2+ years supervising, training, or leading others
• Experience working with General Services Contractors
• Experience with Cvent or other event management software, and with floor plan software
• High-level proficiency with Microsoft Office, particularly Excel
• Ability to lead multiple concurrent projects, solve problems, and consistently meet deadlines with minimal supervision
• Excellent customer service skills and the ability to work effectively in a high-pressure environment
• Excellent verbal and written communication skills
• Superior attention to detail, the ability to create procedures, and a desire for accuracy in job performance

WHAT WE OFFER

We believe that a highly engaged audience is our greatest asset. You will have the unique opportunity to drive strategy, build processes and systems and lead events across our portfolios, backed by a team that values robust technical infrastructure and continuous innovation. In addition, the following benefits are available:

• Premium medical, dental, vision and other health plans – you choose what fits your needs
• Full vested 401(k) match to help you prepare for your future
• Generous paid time off, including vacation, sick, float, bereavement, 12 office holidays and flexible working hours
• Supportive work/life balance and paid parental leave
• Dynamic, dedicated, fun and hard‑working environment
• A collaborative work environment in a growing market
• Consistently ranked as a Top Workplace and included on the Forbes 5000 Fastest Growing Companies for 5+ years

ABOUT ARROWFLY

Arrowfly is a live and digital B2B destination serving professionals across the engineering, healthcare, food, retail and hospitality sectors. The company delivers trusted journalism and editorial content, industry‑defining events, and digital measurement tools, all backed by an established reputation for independence and credibility in the markets it serves. This is an opportunity to join a company in active transformation, with a portfolio of 40+ events, a growing team, and the ambition to build something that sets the standard for B2B events marketing. Our values are simple: The Audience Comes First, Raise the Bar, Unite the Community, Surface What Matters Most, and Track What Works. If those resonate with how you work, you'll fit right in.