Spirits - Trade Marketing Manager

Wine & Spirits Recruiting; United States; On-site; USD 60,000 - 100,000; Full time

Job summary

A respected spirits company is seeking a Trade Marketing Manager to enhance their marketing strategies. In this pivotal role, you will act as a bridge between brand management and sales, executing trade marketing programs that drive brand growth and sales efficiency. Your expertise in design and project management will be crucial as you collaborate with internal teams and agency partners to create compelling marketing materials. This is an exciting opportunity to make a significant impact in the beverage industry while working with a dynamic team focused on innovative marketing solutions.

Qualifications

• 3-5 years of experience in trade marketing with a beverage alcohol company.
• Strong proficiency in design tools like PowerPoint, Canva, and Illustrator.

Responsibilities

• Create and execute trade marketing strategies and programs.
• Collaborate with teams to bring marketing campaigns to life in-store.
• Manage tasting demos, training, and POS shipments.

Skills

Trade/Field/Shopper Marketing Experience

Design Proficiency in PowerPoint

Design Proficiency in Canva

Design Proficiency in Illustrator

Sales Presentation Building

Microsoft Office Proficiency

Project Management Skills

Organizational Skills

Time Management Skills

Verbal/Written Communication Skills

Job description

---- The information provided is a snapshot - not all-inclusive ----

We appreciate your interest in our open position, please thoroughly review prior to applying. The criteria is very specific and we hope you are a good match.

We are working with a growing, respected Spirits company to find a qualified Trade Marketing Manager to complement their team.

REQUIREMENTS: Candidate MUST Meet All below, not the full list:

1. Authorized to work in the US
2. Live in the US Pacific Time zone or willing to relocate
3. 21 years of age or older

EXPERIENCE & SKILLS

• Minimum 3-5 years in relative trade/field/shopper marketing experience
• Work directly with a Beverage Alcohol company
• Design proficiency in PowerPoint, Canva and Illustrator
• Proficiency in building sales presentations
• Proficiency in Microsoft Office: Excel, PowerPoint, Word, Outlook, Canva
• Strong project management, organizational and design skills
• Strong time management, organizational and verbal/written communication skills

MAJOR RESPONSIBILITIES

Acting as an executional bridge between brand management, trade marketing and sales staff, the Manager creates and executes trade marketing strategies and programs which result in:

1. Brand building (on-brand messaging and programming with connectivity to specific account and consumer profiles)
2. Efficient sales execution (distribution and velocity in national accounts, independent and off-premise)
3. Profitable growth (sustainable SRP and margin integrity, favorable economics for accounts)

• Collaborate with the team to bring marketing campaigns to life in-store with innovative and effective in-store tactics.

• Collaborate with the internal Consumer Marketing Team as well as agency partners to produce trade marketing program elements.

• Manage all tasting demos, training, scheduling and POS shipments.

• Identify Experiential event opportunities and oversee planning and execution.

• Manage procurement, inventory and distribution of all point-of-sale.

• Agency management for promotional materials, events, experiential and sampling.

• Design and create selling materials and assets (POS, Item Giveaways, Presentations and In-Store Materials).

• Build sales presentations and other sales materials to support the internal and external sales teams.

We truly appreciate your interest and will reply to candidates who are the best match to the full experience requirements for the position.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

Food and Beverage Manufacturing, Beverage Manufacturing, and Wholesale Alcoholic Beverages