Multicultural Account Manager - Spirits

POPLIFE; Atlanta (GA); On-site; USD 70,000 - 100,000; Full time

Job summary

POPLIFE is seeking an experienced multicultural sales representative to lead and grow key client business, including a major alcohol beverage supplier. The role requires a trusted advisor mindset, strong market insight, and the ability to influence across functions.

You will manage elevated on-premise and off-premise accounts, lead consultative meetings, and drive brand programs with distributors. The ideal candidate has 2–3 years in sales, excels in relationship-building, analytics, and

Qualifications

• 2–3 years in relevant sales capacity, preferably in alcohol beverage or consumer goods industry
• Willingness to travel and be on-site for events
• Proven track record of client leadership and account growth
• Experience managing, tracking and reconciling sampling budgets
• Excellent written and persuasive presentation skills

Responsibilities

• Call on 60 elevated accounts (30 on-premise and 30 off-premise) as main contact
• Lead client meetings as a consultative partner to understand business processes and needs
• Execute monthly and quarterly programs per market leadership guidance
• Activate brand-specific programs with trade and consumers, including sampling events
• Drive menus/features year-round with channel-specific programming
• Build relationships with key stakeholders and local trade within the geographic area
• Collaborate with distributors to ensure follow-through and support
• Identify new market opportunities for portfolio growth
• Maintain knowledge of PRUSA brands across the portfolio

Skills

Relationship-building

Verbal communication

Written communication

Financial acumen

Analytical skills

Influence and collaboration

Multi-tasking

Attention to detail

Bold and agile mindset

Education

Bachelor’s degree preferred

Tools

PowerPoint

Job description

OVERVIEW

POPLIFE is seeking an experienced and strategic multicultural sales representative to lead and grow key client business, including a major alcohol beverage supplier. The individual serves as a trusted advisor, thought leader, and problem solver for clients, bringing a deep understanding of the field marketing landscape, emerging multicultural trends, and the evolving spirits and cocktail industry. The role requires a highly motivated self-starter with strong organizational, interpersonal, and communication skills, as well as the ability to influence others. Individuals must have a strong ability to collaborate effectively across functions with passion, charisma, and enthusiasm. The role requires the incumbent to be data driven and analytically savvy.

GENERAL ROLES & RESPONSIBILITIES

• Call on assigned 30 elevated on-premise accounts and 30 off-premise accounts with regular frequency as their main PRUSA point of contact
• Lead customer meetings as a consultative partner through understanding their business processes, plans, needs and how the PR portfolio can play in their outlet
• Execute monthly and quarterly programs per guidance from market’s leadership; activate brand-specific programs based on key priority periods with trade & consumers, including sampling events with and without promotional agency
• Drive menus / features year-round with channel-specific trade and consumer programming
• Thoughtfully increase brand visibility with POS in key accounts
• Create and maintain relationships with key stakeholders and local trade within account universe and geographic area
• Act as market liaison between PRUSA brands and trade / consumers
• Maintain and grow a diverse trade network in assigned geographic area
• Maintain broad awareness of industry, on-premise channel, and category trend
• Collaborate with local distributors to ensure customer follow-through and support
• Identify and act on new opportunities in market for portfolio growth opportunities
• Serve as a product knowledge expert for covered PRUSA brands across assigned portfolio including upcoming innovations
• Uphold responsibility for key administrative, financial, and operational tasks, including:
• Management of assigned Activation and T&E budgets; planning, tracking and spending within limits
• Management of POS (Point of Sale) deliveries to accounts; partnering with MM and Field Marketing to anticipate POS needs
• Logging and tracking sales activity and achievements regularly, utilizing mobile and desktop data tools

FUNCTIONAL COMPENTICIES

• Strong relationship-building skills with internal and external partners; effectively serve as the lead in account relationship management and selling for target accounts.
• Excellent verbal and written communication skills.
• Strong financial and business acumen; understanding of market dynamics, sub-channels, customers, distributors, and market-specific legal requirements.
• Strong presentation skills and a proficiency in PowerPoint.
• Developing analytical skills.
• Ability to anticipate needs of key customers; deliver proactively against their needs.
• Strong proficiency in problem solving, prioritization, and the ability to multitask in a rapid-changing environment.
• Demonstrated ability to influence and collaborate with stakeholders at all levels.
• Strong attention to detail.
• Flexible and able to adapt with agility.
• Effective budget management capabilities.

LEADERSHIP COMPENTICIES

• Growth Mindset: Strategic mindset - Seeing ahead to future possibilities and translating them into breakthrough strategies.
• Consumer Centricity: Building strong customer relationships and delivering customer-centric solutions.
• Drive Results: Consistently achieving results, even under tough circumstances.
• Deliver through collaboration: Building partnerships and working collaboratively with others to meet shared objectives.
• Bold and Agile: Actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder; courageous; strong decision-making ability that keeps the organization moving forward.
• Grow Diverse Teams: Leverages and values diversity of profiles to build empowered teams and develops talents creating a sense of belonging to help them meet both their career goals and the organization’s goals.

QUALIFICATIONS

• Minimum 2-3 years of work experience in relevant sales capacity, preferably in alcohol beverage or consumer goods industry
• Bachelor’s degree preferred
• Able to work evenings and weekends as required by account universe
• Proven track record of client leadership and account growth
• Experience managing, tracking and reconciling sampling budgets
• Must have Bev/Alch experience
• Excellent written and persuasive presentation skills
• Ability to mulit-task with attention to detail, follow through and consistently meet deadlines
• Demonstrate Problem solving skills
• Willingness to travel and be on-site for events
• Passion for culture