Spirits Market Manager - NYC

Stockwell Reserve; New York (NY); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Health insurance

Vision insurance

Dental premiums covered

401(k) with match

Flexible PTO

Paid holidays

Job summary

Breuckelen Distilling is seeking a Spirits Market Manager for NYC to drive distribution and visibility in Manhattan and Brooklyn, both on- and off-premise. You will develop accounts, train staff, and work closely with distributors, retailers, and brand teams to tell the Breuckelen story and grow the market.

Ideal candidates have 2–5 years of sales in wine, spirits, or beer, strong relationship-building skills, and the ability to travel within the market.

Qualifications

• 2–5 years of experience in wine, spirits, or beer sales.
• Proven ability to independently open new accounts and manage relationships in a competitive market.
• Comfort with cold outreach, in-person selling, and on-premise engagement.
• Strong communication skills and confidence in presenting to individuals or groups.
• Organized, self-motivated, and able to manage a territory autonomously.
• Available to work nights and weekends as needed.
• Ability to lift 25–50 pounds.
• Valid driver’s license and access to a car, with ability to travel within the market.

Responsibilities

• Develop and manage a focused account target list aligned with brand and volume priorities.
• Open and develop new on- and off-premise accounts throughout the assigned territory.
• Prioritize effort across high-impact accounts, balancing new distribution with existing accounts.
• Maintain and grow existing account relationships through follow-up and value-driven selling.
• Secure menu placements, features, and incremental distribution aligned with brand priorities.
• Execute tastings, staff trainings, and in-account activations to drive pull-through.
• Act as the primary field partner and advocate for Breuckelen Distilling with distributor sales teams.
• Conduct ride-withs, trainings, and education support to improve execution.

Skills

Account development

Sales experience

Communication

Territory management

Night/weekend availability

Car/driver’s license

Brand storytelling

Tools

CRM software

Job description

Title and Location: Spirits Market Manager — NYC

Build the brand. Grow the market. Own your territory.

Breuckelen Distilling is an award-winning craft spirits distillery born in Brooklyn, New York. Our portfolio is rooted in quality, story, and place — and we’re looking for a Market Manager who can translate that into meaningful growth across key New York City markets.

This role is ideal for someone who thrives at the intersection of sales execution, relationship-building, and brand storytelling. You’ll be responsible for driving distribution, strengthening distributor partnerships, and building long-term visibility for Breuckelen Distilling across on- and off-premise accounts throughout New York City, with concentration in Manhattan and Brooklyn.

Key Responsibilities

Market & Account Development

• Develop and manage a focused account target list aligned with brand and volume priorities
• Open and develop new on- and off-premise accounts throughout the assigned territory
• Prioritize effort across high-impact on- and off-premise accounts, balancing new distribution with execution in existing accounts
• Maintain and grow existing account relationships through consistent follow-up and value-driven selling
• Secure menu placements, features, and incremental distribution aligned with brand priorities
• Execute tastings, staff trainings, and in-account activations to drive pull-through
• Act as the primary field partner and advocate for Breuckelen Distilling with distributor sales teams
• Conduct ride-withs, trainings, and education support to improve execution
• Ensure priorities are clearly communicated and drive focus, accountability, and follow-through against agreed priorities
• Monitor depletion trends and placement progress in VIP, escalating risks or opportunities as needed

Brand Building & Activations

• Represent the brand at events, pop-ups, festivals, and trade functions
• Collaborate with internal teams on market-specific activations and promotions
• Serve as a brand ambassador, confidently telling the Breuckelen story to buyers, bartenders, and consumers
• Understand basic pricing, margin, and depletion dynamics to inform smarter selling and activation decisions
• Track account activity, placements, and performance using CRM and reporting tools
• Share competitive insights, pricing feedback, execution needs, and market trends with leadership
• Provide regular updates on wins, challenges, and opportunities in the territory

Qualifications

• 2–5 years of experience in wine, spirits, or beer sales
• Proven ability to independently open new accounts and manage relationships in a competitive market
• Comfort with cold outreach, in-person selling, and on-premise engagement
• Strong communication skills and confidence in presenting to individuals or groups
• Organized, self-motivated, and comfortable managing a territory autonomously
• Available to work nights and weekends as needed
• Ability to lift 25-50 pounds
• Valid driver’s license and access to a car, with the ability to travel within the market

Bonus if you have:

• Experience working directly with distributors
• Familiarity with CRM tools and sales reporting
• A genuine enthusiasm for craft spirits and brand storytelling

What Success Looks Like

• Consistent monthly depletion growth across priority SKUs
• Expanded distribution in both on- and off-premise accounts
• Strong execution in top priority accounts (menus, back-bar, features) that translates to volume
• Distributor sales teams actively selling and advocating for Breuckelen Distilling brands
• Opportunities are identified and shared with leadership proactively, not reactively
• 100% company-paid health, vision, and dental premiums
• 401(k) plan with 100% company match for the first 3% plus 50% of the next 2% of eligible compensation
• Flexible paid time off and 13 paid holidays
• Product perks and industry access
• Opportunity to make a meaningful impact within a growing, quality-driven brand

Let’s build something lasting — one relationship, one placement, one bottle at a time.

Stockwell Reserve is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training and experience, and does not and will not, discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service or any other classification protected by law. Offers will be subject to United States local terms.