Spirits Chain Execution Specialist

Reyes Beverage Group; Santa Rosa (CA); On-site; USD 55,000 - 85,000; Full time

Benefits offered by this job

Medical, Dental, Vision coverage

Paid Time Off

Retirement Benefits

Health Screenings

401(k) match

Job summary

Reyes Beverage Group is seeking a field-based Outside Sales Representative to grow our portfolio of spirits, beer, and wine in Santa Rosa and surrounding CA areas. You will build relationships with retailers, execute promotions, and ensure strong in-store presence.

The role requires travel to retail locations, a valid driver’s license, and a 21+ age minimum. A Bachelor’s degree is preferred and the company offers competitive pay, incentives, and comprehensive benefits.

Qualifications

• High School Diploma or GED with 0–2 years of related experience.
• Must be 21 years of age.
• Valid driver’s license, reliable transportation, and current automobile insurance with minimum state requirements.

Responsibilities

• Represent Reyes Beverage Group and build relationships to grow market share for spirits, beer, wine.
• Manage field-based outside sales to support off-premise accounts.
• Cover Petaluma, Novato and surrounding cities; travel to retail locations and events as needed.
• Execute sales processes with programs to drive brand success and shelf health.
• Ensure product pricing, promotions, and visual displays are implemented in accounts.
• Influence store orders and maintain in-stock levels to maximize distribution.
• Participate in ongoing training and development for long-term sales success.

Skills

Driver's license

Education

High School Diploma or GED

Bachelor’s Degree

Job description

Responsibilities

Represent an exceptional lineup of world‑class spirits, beer, and wine — build relationships, grow market share, and elevate your career with Reyes Beverage Group.

• This position will represent well‑known brands like Tito’s Handmade Vodka, Jack Daniel’s Whiskey, High Noon, and many other popular brands…
• Schedule: Monday - Friday, early start times
• Field-based outside sales position supportingoff-premise accounts. The territory will include Petaluma, Novato and other surrounding cities.
• Family‑owned company with 50 years of stability and growth.
• Values‑driven culture focused on integrity, teamwork, and accountability.
• Ongoing training and development to support long‑term sales success.
• Competitive pay with incentive opportunities, 401(k) match, full health benefits, and generous PTO.
• Field sales roles include monthly MOTUS car & mileage reimbursement

Position Responsibilities:

• Responsible for achieving customer objectives, execution metrics, and company targets by partnering with assigned retail locations to grow portfolio of spirits brands.
• Focused on building strong business partnerships, executing sales processes, and implementing programs to drive brand success and health."
• Execute the sales process including category and brand education and positioning
• Implement and execute programs within assigned accounts to ensure product pricing, promotion, and share of visual inventory
• Influence the store‑level warehouse order, ensuring full mandate distribution and in‑stock levels
• Execute local sell‑in initiatives to increase the number and share of displays in each assigned retail outlet
• This role will require occasional travel to retail locations and promotional events
• Other duties as assigned

Qualifications

Required Education and Experience:

• High School Diploma/General Education Diploma with 0 to 2 years of related experience
• Must be 21 years of age
• Valid driver’s license, reliable transportation, and current automobile insurance with at least the minimum state required coverage levels

Preferred Education and Experience:

• Bachelor’s Degree

Benefits

At the Reyes Family of Businesses, our Total Rewards Strategy prioritizes the holistic well‑being of our employees. This position offers a comprehensive benefits package that includes Medical, Dental, Vision coverage, Paid Time Off, Retirement Benefits, and complimentary Health Screenings.

Equal Opportunity Employee & Physical Demands

Reyes Holdings and its businesses are equal opportunity employers. Company policy prohibits discrimination and harassment against any applicant or employee based on race, color, religion, sex, pregnancy or pregnancy‑related medical conditions, marital status, sexual orientation, gender identity or expression, age, national origin, citizenship, disability, genetic information, military or veteran status, or any other basis protected by applicable law. In addition, the Company is committed to providing reasonable accommodation to applicants and employees in accordance with applicable law. Requests for accommodation should be directed to your point of contact in the Talent Acquisition or Human Resources departments.

Background Check and Drug Screening

Offers of employment are contingent upon successful completion of a background check and drug screening.

Pay Transparency

Our compensation philosophy embraces diverse factors for fair pay decisions, valuing skills, experience, and the needs of our business. Moreover, this role may have the opportunity to participate in a discretionary incentive program, subject to program rules.