Spirits Brand Ambassador - Events & Tastings (Part-Time)

pronghorn-careers; Nashville (TN); On-site; USD 30,000 - 44,000; Part time

Job summary

Pronghorn is seeking energetic, professional Brand Ambassadors to represent our Caribbean-inspired spirits brand at retail tastings, events, and activations. You will educate consumers, share the brand story, and drive premium experiences that convert into bottle sales.

This part-time, activation-based role requires evenings and weekends availability, strong communication, and reliable transportation. You will work across markets, engaging customers and supporting distributors while maintaining

Qualifications

• Strong interpersonal and communication skills.
• Previous brand ambassador, hospitality, retail, beverage, sales, promotional, or event experience preferred.
• Ability to initiate conversations, educate consumers, and comfortably ask for the sale.
• Strong organizational and time-management skills with the ability to work independently while following established company standards.
• Team-first attitude and willingness to support broader market objectives.
• Reliable transportation and reliable smartphone access for scheduling, communication, photography, dashboards, and reporting.
• Availability for evenings and weekends, when most activations occur.
• Ability to stand for approximately 3-4 hours, transport promotional materials and product, lift and carry approximately 25-40 pounds, and set up or break down tasting equipment.

Responsibilities

• Conduct scheduled tastings, promotional events, and consumer-facing activations.
• Proactively engage consumers rather than waiting for them to approach the tasting area.
• Introduce consumers to the brand's portfolio and make recommendations based on taste preferences.
• Clearly communicate key brand attributes, including Caribbean-inspired heritage, 100% corn-based vodka, coconut husk filtration, six-times distillation, gluten-free and vegan attributes, and the 'It's Island Time' brand positioning.
• Convert consumer engagement into measurable bottle sales and encourage consumers to explore multiple SKUs when appropriate.
• Maintain awareness of promotional pricing, displays, and product availability within the account.
• Build positive relationships with store managers, retail associates, bartenders, account personnel, and distributor partners.
• Confirm products are properly displayed and accessible before beginning an activation.
• Alert management to low inventory, out-of-stocks, pricing issues, missing SKUs, or other execution opportunities.
• Support displays, secondary placements, cold-box placements, and approved merchandising initiatives when applicable.
• Represent the brand professionally with consumers, retailers, distributors, and account partners.
• Arrive on time and fully prepared for every scheduled activation.
• Maintain a clean, attractive, and organized tasting or activation area.
• Properly display approved branding and promotional materials.
• Protect and properly manage company products, equipment, samples, and promotional materials.
• Complete required event recaps immediately following each activation.
• Accurately report bottles sold, products sampled, consumer interactions, inventory observations, account feedback, photos, competitive activity, and any operational or account issues.
• Use company-approved platforms and technology for scheduling, reporting, communication, and performance tracking.

Skills

Interpersonal communication

Brand ambassador experience

Sales ability

Time management

Evenings and weekend availability

Stand for 3-4 hours

Transport materials

Professional demeanor

Job description

Pronghorn is seeking energetic, professional Brand Ambassadors to represent our Caribbean-inspired spirits brand at retail tastings, events, and activations. You will educate consumers, share the brand story, and drive premium experiences that convert into bottle sales.

This part-time, activation-based role requires evenings and weekends availability, strong communication, and reliable transportation. You will work across markets, engaging customers and supporting distributors while maintaining