Caribbean Spirits Brand Ambassador

pronghorn-careers; Detroit (MI); On-site; USD 32,000 - 44,000; Part time

Job summary

Pronghorn is seeking energetic Brand Ambassadors to represent the Caribbean-inspired spirits brand at retail tastings, events, and on-premise activations. We educate consumers, deliver premium brand experiences, and help convert engagement into bottle sales.

You will build relationships with store personnel and distributor partners, manage displays and activations, and report results while upholding brand standards.

Qualifications

• Strong interpersonal and communication skills with an outgoing personality.
• Experience as a brand ambassador, hospitality, retail, beverage, or event roles preferred.
• Ability to initiate conversations, educate consumers, and comfortably ask for the sale.
• Strong organizational and time-management skills with the ability to work independently while following established company standards.
• Reliable transportation and reliable smartphone access for scheduling, communication, photography, dashboards, and reporting.
• Availability for evenings and weekends, when most activations occur.
• Ability to stand for approximately 3-4 hours, transport promotional materials and product, lift and carry approximately 25-40 pounds.
• Previous beverage-alcohol experience is preferred but not required for candidates with strong sales ability and professionalism.

Responsibilities

• Conduct scheduled tastings, promotional events, and consumer-facing activations.
• Proactively engage consumers rather than waiting for them to approach the tasting area.
• Introduce consumers to the brand's portfolio and make recommendations based on taste preferences.
• Clearly communicate key brand attributes, including Caribbean-inspired heritage, 100% corn-based vodka, coconut husk filtration, six-times distillation, gluten-free and vegan attributes, and the 'It's Island Time' brand positioning.
• Convert consumer engagement into measurable bottle sales and encourage consumers to explore multiple SKUs when appropriate.
• Maintain awareness of promotional pricing, displays, and product availability within the account.
• Build positive relationships with store managers, retail associates, bartenders, account personnel, and distributor partners.
• Confirm products are properly displayed and accessible before beginning an activation.
• Alert management to low inventory, out-of-stocks, pricing issues, missing SKUs, or other execution opportunities.
• Support displays, secondary placements, cold-box placements, and approved merchandising initiatives when applicable.
• Represent the brand professionally with consumers, retailers, distributors, and account partners.
• Arrive on time and fully prepared for every scheduled activation.
• Maintain a clean, attractive, and organized tasting or activation area.
• Properly display approved branding and promotional materials.
• Protect and properly manage company products, equipment, samples, and promotional materials.
• Complete required event recaps immediately following each activation.
• Accurately report bottles sold, products sampled, consumer interactions, inventory observations, account feedback, photos, competitive activity, and any operational or account issues.
• Use company-approved platforms and technology for scheduling, reporting, communication, and performance tracking.

Skills

Strong interpersonal & communication

Brand ambassador experience

Initiate conversations & close sales

Organizational & time-management

Reliable transportation & smartphone

Evenings & weekends availability

Stand for 3-4 hours / lift 25-40 lbs

Beverage industry knowledge (preferred

Tools

Smartphone

Job description

Pronghorn is seeking energetic Brand Ambassadors to represent the Caribbean-inspired spirits brand at retail tastings, events, and on-premise activations. We educate consumers, deliver premium brand experiences, and help convert engagement into bottle sales.

You will build relationships with store personnel and distributor partners, manage displays and activations, and report results while upholding brand standards.