Spirits Brand Ambassador – Events & Retail Engagement

pronghorn-careers; Memphis (TN); On-site; USD 36,000 - 44,000; Part time

Job summary

Pronghorn is seeking energetic Brand Ambassadors to represent the Caribbean-inspired spirits brand at retail tastings, special events, and on-premise activations. You will educate consumers, share the brand story, and drive bottle sales while supporting retail partners and distributors.

As the face of the brand in the field, you will deliver premium experiences, engage customers, follow brand standards, and report outcomes from each activation.

Qualifications

• Strong interpersonal and communication skills with a confident, outgoing personality.
• Previous brand ambassador, hospitality, retail, beverage, sales, promotional, or event experience preferred.
• Ability to initiate conversations, educate consumers, and comfortably ask for the sale.
• Strong organizational and time-management skills with the ability to work independently while following established company standards.
• Team-first attitude and willingness to support broader market objectives.
• Reliable transportation and reliable smartphone access for scheduling, communication, photography, dashboards, and reporting.
• Availability for evenings and weekends, when most activations occur.
• Ability to stand for approximately 3-4 hours, transport promotional materials and product, lift and carry approximately 25-40 pounds, and set up or break down tasting equipment.
• Previous beverage-alcohol experience is preferred but not required for candidates with strong sales ability and professionalism.

Responsibilities

• Conduct scheduled tastings, promotional events, and consumer-facing activations.
• Proactively engage consumers rather than waiting for them to approach the tasting area.
• Introduce consumers to the brand's portfolio and make recommendations based on taste preferences.
• Clearly communicate key brand attributes, including Caribbean-inspired heritage, 100% corn-based vodka, coconut husk filtration, six-times distillation, gluten-free and vegan attributes, and the 'It's Island Time' brand positioning.
• Convert consumer engagement into measurable bottle sales and encourage consumers to explore multiple SKUs when appropriate.
• Maintain awareness of promotional pricing, displays, and product availability within the account.
• Build positive relationships with store managers, retail associates, bartenders, account personnel, and distributor partners.
• Confirm products are properly displayed and accessible before beginning an activation.
• Alert management to low inventory, out-of-stocks, pricing issues, missing SKUs, or other execution opportunities.
• Support displays, secondary placements, cold-box placements, and approved merchandising initiatives when applicable.
• Represent the brand professionally with consumers, retailers, distributors, and account partners.
• Arrive on time and fully prepared for every scheduled activation.
• Maintain a clean, attractive, and organized tasting or activation area.
• Properly display approved branding and promotional materials.
• Protect and properly manage company products, equipment, samples, and promotional materials.
• Complete required event recaps immediately following each activation.
• Accurately report bottles sold, products sampled, consumer interactions, inventory observations, account feedback, photos, competitive activity, and any operational or account issues.
• Use company-approved platforms and technology for scheduling, reporting, communication, and performance tracking.
• Maintain a professional appearance and positive communication while representing the brand.
• Demonstrate energy, professionalism, confidence, hospitality, accountability, and teamwork.
• Never consume alcohol while working or report to an activation impaired.
• Treat consumers, account personnel, teammates, and competitors respectfully.
• Follow all applicable federal, state, local, retailer, and company requirements governing alcohol sampling and promotion.
• Verify legal drinking age when required, follow approved sample sizes, and never knowingly serve alcohol to a minor or individual who appears intoxicated.

Skills

Interpersonal skills

Sales experience

Hospitality mindset

Strong communication

Tools

Smartphone access

Job description

Pronghorn is seeking energetic Brand Ambassadors to represent the Caribbean-inspired spirits brand at retail tastings, special events, and on-premise activations. You will educate consumers, share the brand story, and drive bottle sales while supporting retail partners and distributors.

As the face of the brand in the field, you will deliver premium experiences, engage customers, follow brand standards, and report outcomes from each activation.