Spirits Brand Activation & Territory Sales Lead

Pronghorn Initiative Holdings LLC; Washington (District of Columbia); On-site; USD 50,000 - 70,000; Part time

Benefits offered by this job

Car allowance

Cell allowance

Job summary

Pronghorn Initiative Holdings LLC in Washington, DC, and Georgia seeks a Market Sales Specialist to drive brand presence and sales for Edmond's Honor across on-premise and off-premise accounts. You will lead activations, manage local events, and ensure strong retail visibility while building relationships with buyers.

The role blends field sales with grassroots ambassadorship, offering a part-time structure with monthly KPI-based bonuses.

Qualifications

• Must be 21+ with a valid driver's license, registered/insured vehicle, and clean driving record.
• 1-3 years of experience in spirits, beverage, or hospitality sales preferred.
• Proficient in Microsoft Office and CRM tools (or willing to learn).

Responsibilities

• Represent Edmond's Honor in the market as a brand ambassador, engaging directly with on-premise and off-premise accounts.
• Lead activations, sampling sessions, and local events to increase brand awareness and drive trial.
• Ensure placement of point-of-sale (POS) materials and brand visibility at retail and hospitality locations.
• Call on a defined list of accounts within your designated territory (bars, restaurants, lounges, liquor stores, etc.).
• Drive repeat sales by maintaining strong relationships and staying top of mind with buyers.
• Identify growth opportunities and gaps in the market, proposing programming and account strategies accordingly.
• Execute local programming aligned with regional sales goals and brand campaigns.
• Track, report, and exceed monthly KPIs - including volume, placement, activation counts, and account visits.
• Participate in regular check-ins with regional leadership to review goals, progress, and wins.
• Collaborate with distributor teams on product placement, inventory management, and brand priorities.
• Join work-withs and GSMs to reinforce presence and ensure alignment with sales initiatives.
• Build relationships with store managers and on-premise buyers to drive sell-through and menu placements.
• Educate accounts and staff on Edmond's Honor's heritage, taste profile, and positioning.
• Represent the brand with professionalism and authenticity at community and industry events.
• Serve as a resource and energizer for retail and hospitality staff promoting the product.

Skills

21+ age requirement

Driver's license

CRM tools

Microsoft Office

Self-motivation

Travel within region

Tools

Microsoft Office

CRM tools

Job description

Pronghorn Initiative Holdings LLC in Washington, DC, and Georgia seeks a Market Sales Specialist to drive brand presence and sales for Edmond's Honor across on-premise and off-premise accounts. You will lead activations, manage local events, and ensure strong retail visibility while building relationships with buyers.

The role blends field sales with grassroots ambassadorship, offering a part-time structure with monthly KPI-based bonuses.