Analytics Implementation Consultant

sportygroup; United States; Remote; USD 90,000 - 140,000; Full time

Benefits offered by this job

Remote-first company culture

Competitive salary + quarterly bonuses

28 days paid annual leave

Core working hours 10am-3pm in local t

Referral bonuses & flash bonuses

Top of the line equipment

Annual company retreats

Job summary

Sporty Group is seeking a skilled Google Tag Manager (GTM)/GA4 Implementation Specialist to join our data-driven marketing team. You will ensure accurate tracking across web, Android, and iOS, implement a robust analytics framework, and collaborate with cross-functional stakeholders to drive measurement-driven decisions.

You will audit, maintain, and optimize GTM/GA4 configurations, train internal teams, ensure GDPR/CCPA compliance, and own end-to-end event tracking from front-end to back-end.

Qualifications

• 3+ years implementing, auditing, and managing GTM/GA4 across web, Android, and iOS.
• Strong understanding of web analytics, digital marketing and data privacy.
• Experience troubleshooting analytics tracking across campaigns and third‑party platforms in a B2C environment.
• Excellent communication and collaboration across remote teams and stakeholders.
• Analytical and problem-solving skills with a data-driven mindset.
• Proficiency in HTML, CSS and JavaScript and how they interact with GTM/GA4.
• Familiarity with A/B testing, SEO, PPC, and social media campaign tracking.

Responsibilities

• Campaign tracking setup and ensuring accurate conversions and events.
• Configure and manage tracking for third‑party advertising platforms with proper attribution.
• Partner with Marketing, Product, and Engineering to capture requirements and deliver analytics implementations.
• Audit GTM/GA4 implementations to identify discrepancies and improvements.
• Lead GTM/GA4 implementation across web platforms with correct tags, triggers, variables.
• Maintain and update GTM containers and GA4 configurations.
• Debug tag management, data layers, and tracking to ensure data integrity.
• Train internal teams on GTM/GA4 and document processes.
• Ensure compliance with GDPR/CCPA and privacy standards.
• Own frontend and backend event tracking and establish testing processes with PMs and Eng teams.
• Curate and maintain a tracking schema for events and documentation.

Skills

Web analytics

Data privacy

Campaign analytics

Communication

Analytical thinking

HTML/CSS/JavaScript

A/B testing / optimization

Tools

Google Tag Manager

Google Analytics 4

HTML/CSS/JavaScript

Job description

We seek a skilled Google Tag Manager (GTM)/Google Analytics 4 (GA4) Implementation Specialist to join Sporty Group. This role is critical in ensuring the accuracy, efficiency, and strategic use of our data analytics platforms to drive business objectives.

What you'll be doing

• Campaign Management: Support marketing campaigns by ensuring accurate tracking for conversions, events, and user interactions. Analyse campaign performance data and provide insights to improve campaign effectiveness.
• Marketing Platform Integration: Configure and manage tracking for third-party advertising and marketing platforms, ensuring accurate attribution, conversion tracking, and campaign measurement.
• Stakeholder Partnership: Partner with Marketing, Product, and Engineering teams to understand campaign requirements, manage stakeholder needs and expectations, advise on tracking strategies, and ensure timely delivery of analytics implementations.
• Platform Audit: Conduct comprehensive audits of our Google Tag Manager and Google Analytics 4 implementations to identify discrepancies, inefficiencies, and opportunities for improvement.
• Implementation: Lead the implementation of GTM and GA4 across our web platforms, ensuring all tags, triggers, and variables are correctly configured to capture the required data.
• Maintenance: Regularly update, maintain, and optimize GTM containers and GA4 configurations to support new features, evolving business requirements, and platform updates.
• Debugging: Identify, troubleshoot, and resolve issues related to tag management, data layers, and analytics tracking, ensuring data integrity and accuracy across all marketing channels.
• Training & Documentation: Train internal teams on the effective use of GTM and GA4 for their day-to-day operations. Document processes, best practices, and system changes.
• Compliance & Privacy: Ensure all implementations comply with data protection regulations such as GDPR and CCPA while maintaining user privacy standards.
• Ownership: Own the implementation of front-end and back-end tracking events and serve as the primary specialist for investigating and resolving tracking issues. Establish processes for testing events across Product Managers and Engineering teams.
• Documentation: Curate and maintain a tracking schema for front-end and back-end events, including triggers, event parameters, user properties, and related documentation.

What you'll bring

• Minimum of 3 years of experience implementing, auditing, and managing Google Tag Manager and Google Analytics 4 across complex web, Android, and iOS platforms.
• Strong understanding of web analytics, digital marketing, and data privacy.
• Demonstrated experience implementing, configuring, and troubleshooting analytics tracking across marketing campaigns and third-party advertising platforms in a B2C environment.
• Excellent communication and organizational skills, especially when collaborating across remote teams and with both technical and non-technical stakeholders.
• Excellent analytical and problem-solving skills, with a passion for turning data into actionable insights.
• Proficient in HTML, CSS, and JavaScript, with a solid understanding of how they interact with GTM and GA4.
• Familiarity with A/B testing tools, SEO, PPC, and social media campaign tracking.

Nice to Have

• Experience in the sports betting or gaming industry.
• Experience with marketing, attribution, and analytics platforms such as AppsFlyer, Adjust, Google Ads, Meta Ads, TikTok Ads, or similar.
• Experience implementing Server-Side Google Tag Manager for business-critical events.
• Google Analytics, Google Tag Manager, or related certifications.

What's in it for you

• Sporty is a remote first company in pursuit of sustainability
• A competitive salary + individual performance based bonuses every quarter
• 28 days paid annual leave
• Our core working hours are 10am-3pm in your local time zone with flexibility outside of this
• Referral bonuses & flash bonuses
• Top of the line equipment
• Annual company retreats to provide great internal networking opportunities

Interview process

• Remote video screening with our Talent Acquisition Team
• Offline take home assignment
• Remote video interview with Team Members (60 Mins)
• Final discussion with the hiring manager (60 mins)