Web Analytics Specialist

Discovery Senior Living; Florida; On-site; USD 70,000 - 95,000; Full time

Job summary

A leading senior living provider is looking for a Digital Measurement & Tagging Specialist to oversee the tracking ecosystem and ensure seamless data flow between platforms. Responsibilities include managing Google Tag Manager, developing GA4 setups, and optimizing tracking for various marketing channels. Ideal candidates should have strong skills in data integrity, problem-solving, and communication, and thrive in a fast-paced environment. This role is critical for leveraging data-driven insights to enhance marketing effectiveness.

Qualifications

• Minimum of 3 years experience in digital measurement and analytics.
• Proficiency in GA4 setup and management.
• Ability to troubleshoot tags using developer tools.

Responsibilities

• Lead implementation of tracking ecosystem for marketing.
• Manage Google Tag Manager containers and ensure data flow.
• Conduct testing and validation of conversion tracking systems.

Skills

Advanced proficiency in Google Tag Manager (Web & Server-Side)

Experience with Google Ads and Microsoft Ads

Strong understanding of UTM parameters

Exceptional problem-solving skills

Above average communication skills

Education

Experience with marketing automation and CMS systems

Tools

Google Tag Manager

Google Analytics 4

Google Search Console

Job description

POSITION SUMMARY

We are seeking a highly technical Digital Measurement & Tagging Specialist to lead the end-to-end implementation of our tracking ecosystem. You will be responsible for ensuring that every marketing dollar is accounted for by maintaining a seamless data flow between our websites, Google Tag Manager, and our various advertising platforms including Google, Meta, and Microsoft.

ESSENTIAL DUTIES AND RESPONSIBILITIES

The following duties are normal for this position. This list is not to be construed as exclusive or all inclusive. Other duties may be required and assigned.

1. Google Tag Manager & Infrastructure

• Architecture & Deployment: Manage the full implementation of Google Tag Manager (GTM) containers, including complex Triggers & Variables to capture granular user data.
• Server-Side Implementation: Lead the transition to and maintenance of Server-Side Tag Manager, improving data privacy, security, and website performance.
• Quality Assurance: Execute rigorous Preview & Debugging processes to ensure tags fire correctly without impacting site speed or user experience.

2. Analytics & Reporting Ecosystem

• GA4 Mastery: Drive Google Analytics 4 setups and migrations, ensuring data continuity and accuracy across all web properties.
• Search Integration: Configure Google Search Console and manage Search Console API integrations to sync organic performance data with GA4 reporting.
• UTM Governance: Standardize UTM Tagging protocols across all paid and organic channels to ensure clean attribution.

3. Conversion Tracking & Paid Media Support

• Action Optimization: Define and setup conversion actions that align with business KPIs, including deep-funnel events and lead form tracking.
• Platform Syncing: Manage the importing of GA4 conversion actions into Google Ads to optimize bidding strategies and ROI.
• Multi-Channel Tracking: Oversee measurement for Google Ads and Microsoft Ads, ensuring pixels and conversion scripts are firing accurately for both platforms.

4. Testing & Technical Management

• End-to-End Testing: Conduct comprehensive conversion tracking form testing to validate that leads are being captured in both the CRM and advertising platforms.
• API Management: Utilize Google Search Console API Management to automate data exports, custom reporting dashboards, user management and property activation.

5. Data Visualization & API Management

• Looker Studio: Create comprehensive dashboards utilizing data blending and real-time data access to visualize performance.
• Search Console API: Manage Google Search Console API connections for advanced SEO data extraction and reporting.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Educational Requirements and Experience

• Technical Expertise: Advanced proficiency in GTM (Web & Server-Side) and GA4.
• Platform Knowledge: Proven experience managing tracking for Google Ads, Microsoft Ads, and Google Search Console.
• Problem Solving: Exceptional ability to troubleshoot broken tags and data discrepancies using browser developer tools and GTM debug mode.
• Data Integrity: Strong understanding of UTM parameters and data layering to ensure high-quality reporting.
• Communication: Ability to translate complex technical tracking requirements into actionable insights for marketing stakeholders.
• Experience with a variety of Marketing Automation and CMS systems a plus.
• Capacity to function in a fast‑paced, high‑pressure environment.
• Strong time management and multitasking skills with the ability to prioritize tasks.
• Ability to follow and take direction and feedback.
• Ability to build relationships and articulate ideas well with a keen attention to detail.
• Critical thinking and problem‑solving skills.
• Ability to work with teams and collaborate.

Knowledge, Skills and Abilities

• Language Skills: Above average communication skills.
• Reasoning Ability: Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
• Other Skills and Abilities: Excellent writing, grammar, editing, copywriting and presentation skills required. Ability to multi‑task in a fast‑paced environment.

ENVIRONMENTAL CAPABILITY

Works primarily indoors in a climate‑controlled setting.

PHYSICAL REQUIREMENTS

The physical demands described below are representative of those that must be met by an individual to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit, talk or hear for long periods of time. The employee frequently is required to use hands or fingers to handle or feel and reach with hands and arms. The employee is occasionally required to stand and walk for long periods of time. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, and ability to adjust focus.