Specialist, Social Media / Editor

Express Chipping Inc; Puerto Rico (TX); Remote; USD 65,000 - 90,000; Full time

Job summary

TurFresh is hiring a Social Media Community Manager to own its online presence. You will write posts, engage with our community, and manage reputation across Google Business Profile, Yelp, and Birdseye.

You’ll work with AI agents to draft calendars, captions and replies, then review and publish content that aligns with brand voice. Remote role with overlap; respond to reviews within 48 hours, escalate public complaints to Customer Service, and coordinate with our SEO and content teams to support

Qualifications

• 3+ years managing social media and online communities for a brand or agency.
• Excellent written English: clear, warm, persuasive copy with a natural tone.
• Reputation management experience: responding to reviews at scale on review sites.
• Basic visual editing (Canva, CapCut or similar) and comfort using AI as drafting partner.

Responsibilities

• Write posts for social channels and manage community interactions.
• Respond to reviews on Google, Yelp and Birdseye within 48 hours in a human, local voice.
• Coordinate with Customer Service and AI agents to draft calendars, captions and replies.
• Monitor brand reputation and generate weekly listening digests and content ideas.

Skills

Social media management

Community management

Copywriting

AI drafting tools

Tools

Sprout Social

Brand24

Job description

Reports to : Growth Operations Manager

Type : Full-time

Location : Remote, with working overlap

U.TurFresh is a professional artificial turf cleaning and pet odor removal company serving homeowners and businesses in 22 U.S. metro areas, with more than 150,000 jobs completed. Customers find us on Google, on social media and through reviews, and they trust us when they see real work from real technicians.

You run our social channels as a community manager: you write the posts, talk with our community, listen to what people say about us and our category, and own our reputation on review sites. TurFresh already has graphic design and creative resources, so this is not a design role. You work alongside AI agents that draft calendars, captions and review replies, and your judgment decides what goes live.

Respond to every review on Google Business Profile, Yelp and Birdseye within 48 hours, in a voice that sounds human and local. Use approved guidelines and AI-drafted replies that you review and edit.

Handle negative reviews and public complaints with care: acknowledge, take the conversation offline and elevate to Customer Service for resolution. A public reply never replaces fixing the customer's problem.

Work with Customer Service on review generation, so more happy customers leave a review after a job.

flag at-risk locations and brand risks early.

Profile data, NAP, categories and citations stay with our SEO and Local SEO team.

Build and manage the community

Monitor conversations about TurFresh, competitors and turf care in local groups, Reddit and review sites, and join them when it helps.

Route every sales or service inquiry to our Customer Service team in GoHighLevel and confirm it was received.

Send a weekly listening digest: recurring questions, objections, complaints, competitor moves and content ideas.

Turn the content pillars set by our Content & Campaign Strategist into a weekly channel calendar: formats, series and timing.

Brief our creative resources on the visuals you need and make basic edits yourself when it's faster.

Coordinate field capture with our technicians shot lists, what to film and how to send it.

Schedule and publish in GoHighLevel Social Planner (Instagram, Facebook, TikTok, YouTube); Fix publishing issues or elevate them with evidence.

Work with AI agents and measure

Review and approve agent outputs (calendar drafts, caption variations, reply drafts, weekly reports) and improve prompts, brand voice rules and the prompt library.

3+ years managing social media and online communities for a brand or agency, ideally in home services, local services or multi-location businesses.

Excellent written English: clear, warm, persuasive copy with a natural tone for U.Proven community management: you have grown engagement and kept a busy inbox of comments and DMs under control.

Reputation management experience: responding to reviews at scale on Google Business Profile, Yelp or Birdseye, with sound judgment on negative reviews and public complaints. Social listening experience, using native tools or platforms such as Sprout Social or Brand24.

Basic visual editing (Canva, CapCut or similar) to adjust templates and trim clips. Comfort using AI as a drafting partner while keeping quality, accuracy and brand judgment your own.

Birdseye or another review management platform

Experience writing ad copy for Meta

UGC and creator-style content

first draft of the review response guidelines.

review generation routine agreed with Customer Service.

Days 61–90 : AI drafting workflow running for calendar, captions and review replies, with your approval on every item; The test is about writing and judgment, not design. Using sample photos, clips and brand templates that we provide, you will:

Write one week of posts for Instagram, Facebook and TikTok (hooks, captions and calls to action), with one line on why each post should work.

Reply to three reviews (5-star, 3-star and a 1-star complaint), to one DM asking for a price and to one public complaint in the comments.

Optional: make a basic edit to one of our templates or clips.

We look at writing quality, judgment on sensitive replies and how you use AI, not at design skills or tool familiarity.

Channels you managed: a portfolio of channels or profiles you manage now or managed before, with the progress you drove and proof of performance (for example follower and engagement growth, reach, leads, review rating or response time).

Posts that performed: a portfolio of posts you wrote or built that had high engagement or performance, with the thinking behind each one. A reputation example: one review, complaint or reputation situation you handled: what happened, what you wrote and the result.

TurFresh shares a recruiting platform with our sister company, Express Chipping. As a result, you may see the Express Chipping name in the application URL or automated communications.