Specialist, Membership Retention

AAA Club Alliance; Wilmington (DE); Hybrid; USD 55,000 - 85,000; Full time

Benefits offered by this job

Hybrid schedule

Comprehensive health benefits

401(k) with company match up to 7%

Professional development & tuition Rei

Paid time off + 8 holidays

Volunteering opportunities

Free AAA Premier Membership

Health & Wellness Program

Life Insurance

Disability coverage

Job summary

AAA Club Alliance is hiring a Membership Retention Specialist to help members understand, engage with, and maximize value of their membership. You will support the development of member engagement strategies across the lifecycle, coordinating campaigns with internal teams and partners to drive awareness, adoption, and utilization of benefits.

The role emphasizes tracking and analyzing campaign results, managing projects, and improving processes that contribute to membership growth, engagement,

Qualifications

• Bachelor's degree in Marketing or related field with 4–5 years experience in retention, acquisition or loyalty marketing.
• Understanding of business objectives and internal/external business issues impacting ACA objectives.
• Knowledge of project management principles; ability to set priorities, allocate resources and meet deadlines.
• Leadership skills to motivate cross-functional teams and drive change.
• Ability to work independently with minimal supervision and manage budgets/forecasting.

Responsibilities

• Oversee production for all marketing efforts (direct mail, digital, & telemarketing).
• Collaborate with internal marketing/support teams and vendors to produce cost-effective member communications.
• Track, monitor, and analyze results for all marketing programs to improve outcomes and achieve objectives.
• Prepare internal communications for ACA staff to handle member and vendor questions.
• Establish objectives for marketing initiatives, including tests, financial assumptions, and creative across platforms.
• Ensure campaigns are executed on time and within budget.
• Develop strategies for incremental member growth across all membership categories.
• Work with management to create and track an annual marketing plan/budget.

Skills

Retention marketing

Campaign management

Data analysis

Project management

Cross-functional collaboration

Education

Bachelor's degree in Marketing

Tools

Word

Excel

PowerPoint

Outlook

Access

Job description

AAA Club Alliance is hiring for a Membership Retention Specialist to join our team! Position Summary: AAA Club Alliance is committed to helping members understand, engage with, and maximize the value of their membership. The Membership Retention Specialist supports the development and execution of member engagement strategies that increase awareness, adoption, and utilization of AAA benefits, products, and services while strengthening member loyalty and retention. This role coordinates targeted campaigns, communications, and initiatives across the member lifecycle, collaborating with internal stakeholders and external partners to deliver relevant, timely, and personalized member experiences. The position also supports campaign reporting and analysis, project management, and process improvement efforts that contribute to membership growth, engagement, and retention goals.

What We Offer:

• Competitive annual salary; the starting base compensation for this position is: $55,284-$84,579* Annual Bonus Eligibility
• Hybrid schedule (3 days on-site weekly)
• Comprehensive health benefits package
• Generous accrued paid time off + 8 paid holidays
• 401(K) plan with company match up to 7%
• Professional development opportunities and tuition reimbursement
• Paid time off to volunteer & company-sponsored volunteer events throughout the year
• Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Life Insurance and Short Term/Long Term Disability

Full Time Associate Benefits:

• Medical, Dental, and Vision plan options
• Up to 2 weeks Paid parental leave
• 401k plan with company match up to 7%
• 2+ weeks of PTO within your first year
• Paid company holidaysCompany provided volunteer opportunities + 1 volunteer day per year
• Free AAA Membership
• Continual learning reimbursement up to $5,250 per year
• And MORE!

Primary Responsibilities:

• Oversee production for all marketing efforts (direct mail, digital, & telemarketing).
• Collaborate with internal marketing/support teams, as well as vendors, to produce cost-effective member communications.
• Track, monitor, & analyze results for all marketing programs; use campaign results to continually improve results and achieve key objectives.
• Prepare internal communications for AAA personnel to prepare them to effectively handle member and vendor questions related to efforts/programs.
• Establish objectives for marketing initiatives, including test offers, financial assumptions, and creative, across all platforms.
• Ensure marketing campaigns are executed on a timely basis and are within the planned budget.
• Execute strategies developed for achieving incremental member growth across all membership categories.
• Work closely with management team to create an annual marketing plan/budget; track actual results to forecast and make recommendations for improvement.
• Collaborate with third party telemarketing vendors to maximize performance and achieve renewal goals.
• Work closely with Corporate Marketing, Consumer and Market Research, and 3rd party partners to continually improve all communications to drive renewal rate improvement or member growth and deliver a consistent brand image.

Minimum Qualifications:

• Bachelor's degree, preferably in Marketing, and a minimum of four to five years’ experience in a related field (preferably in Retention, Acquisition or Loyalty Marketing), or the equivalent combination of education and experience.
• Demonstrates a clear understanding of business objectives and relevant internal/external business issues impacting AAA Club Alliance's ability to achieve its objectives.
• Knowledge and application of project management principles; effective in setting priorities, applying resources and meeting deadlines.
• Exhibits leadership skills and can effectively motivate cross-functional teams to meet desired objectives and produce results.
• Proven ability to drive change through the effective development and selling of concepts and proposals to all levels including senior management.
• Ability to effectively work independently on all assignments and projects with minimal supervision.
• Solid understanding of budgeting, forecasting and expense management principles.
• Excellent skills in analyzing financial information, forecasting trends, ROI analysis, etc.
• Working knowledge of various Microsoft applications including Word, Excel, PowerPoint, Outlook and Access.

Job Category and Location:

Job Category: Marketing. Work from home or remote positions; primary residence must reside within the footprint that AAA Club Alliance Inc. operates. Our club is located in Washington DC and 13 states including Connecticut, Delaware, Indiana, Kansas, Kentucky, Maryland, New Jersey, Ohio, Oklahoma, Pennsylvania, South Dakota, Virginia, and West Virginia. AAA Club Alliance is the result of AAA Mid-Atlantic, AAA Allied Group, AAA Oklahoma/South Dakota, and AAA Ohio Automobile Club joining, now representing nearly 7.4 million members in 13 states including Washington, D.C. We’ve created an environment where you can look forward to coming to work and interacting with compassionate people who enjoy what they do and love supporting their team.

We’re dedicated to keeping our Associates fulfilled and helping them feel secure. With such a diversity of products and services, our Associates have the opportunity to fulfill customer needs while growing their own career.

So that leaves one question, are you ready to make a difference?

We recognize that you don’t stop being a parent, caretaker, pet owner, or student because you’re at work. We give our Associates the option to customize their experience in order to suit their individual needs and interests. We offer a wide array of benefits that give our Associates piece of mind- even after retirement. You can learn more about our benefit offerings here.

AAA Club Alliance complies with federal, state and local disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please direct your inquiries to [e-mail].

ACA is an equal opportunity employer and complies with all applicable federal, state, and local employment practices laws. At ACA, we are committed to cultivating a welcoming and inclusive workplace of team members with diverse backgrounds and experiences to enable us to meet our goals and support our values while serving our Members and customers.

We strive to attract and retain candidates with a passion for their work and we encourage all qualified individuals to apply. It is ACA’s policy to employ the best qualified individuals available for all positions. Hiring decisions are based upon ACA’s operating needs, and applicant qualifications including, but not limited to, experience, skills, ability, availability, cooperation, and job performance.