Specialist, Media Strategy - Activision

Activision Blizzard, Inc.; Santa Monica (CA); On-site; USD 56,000 - 103,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) with company match

Paid holidays and vacation

Mental health & wellbeing programs

Free and discounted games

Job summary

Activision Blizzard, Inc. seeks a Specialist in Media Strategy to build full-funnel paid media campaigns across its game portfolio. The role focuses on awareness, engagement, and conversion from announcements to live service updates, with onsite work in Santa Monica four days a week.

The ideal candidate has 2–4+ years in paid media strategy, strong multi-channel expertise, and a data-driven mindset to translate business objectives into high-impact media frameworks.

Qualifications

• 2–4+ years of paid media strategy experience.
• Experience across Linear, OOH, CTV, Meta, YouTube, TikTok, Google, Twitch.
• Strong full-funnel marketing and attribution knowledge.
• Experience managing budgets in the $2MM+ range.
• Experience in entertainment, gaming brands preferred.

Responsibilities

• Develop holistic, full-funnel paid media strategies.
• Define channel mix, audience approach, budget allocation, and flighting.
• Collaborate with media agency and vendors on plans.
• Align media strategy with brand messaging and creative pillars.
• Build strategic frameworks for tentpole moments.
• Coordinate with regional and activation teams for cross-channel plans.
• Leverage data and trends to inform planning.
• Partner with analytics to define KPIs by funnel stage.
• Operate as connector between in-house and external partners.

Skills

Paid media strategy

Media planning

Performance marketing

Budget management

Analytics

Presentation skills

AI proficiency

Tools

Microsoft Office

Google Workspace

Media forecasting models

Job description

Job Title:

Specialist, Media Strategy - Activision

Requisition ID:

R026950

Job Description:

Your Platform

Founded in 1979, Activision has continuously disrupted the world of entertainment as a leader in the videogame industry. With a history of delivering iconic game changers – like Pitfall®, Tony Hawk®, Guitar Hero®, Crash Bandicoot™, Skylanders™ and Call of Duty® – our obsession is delighting our players around the globe. Focused and committed to innovation, we consistently deliver the most beloved, engaging and successful entertainment.

And while we have world‑class franchises, infrastructure and resources, our success comes from a passionate, talented and diverse team of people producing greatness together. So, if you’re interested in our biggest priority, it’s our people.

We’re currently driving the next era for our company and community by creating amazing experiences for fans and continuing to make Activision an inclusive place where everyone can thrive.

Join us, make history. To learn more, check us out at www.activision.com, www.activisiongamesblog.com or @Activision on Instagram, Twitter, Facebook and LinkedIn.

Your Mission

As Specialist, Media Strategy, you will assist in building full-funnel paid media campaigns across our game portfolio. This role will be responsible for developing media strategies that drive awareness, engagement, and conversion across key campaign beats from announcement to launch, to live service support of varying games.

This role is based in our Santa Monica office and follows an onsite work schedule of four days per week. Work arrangements may change at the company’s discretion to meet business needs.

The ideal candidate combines cultural awareness, analytical yet out-of -the-box thinking, understands how gaming audiences behave across platforms, and can translate business objectives into high-impact media frameworks.

Priorities include, but are not limited to:

• Working with the team to develop holistic, full-funnel paid media strategies aligned to brand and performance objectives.
• Helping define channel mix, audience approach, budget allocation, and flighting strategy across major campaign beats.
• Working with media agency and vendors to create plan with first-to-market and effective tactics
• Partnering with brand marketing to align media strategy to messaging, positioning, and creative pillars.
• Building strategic frameworks for tentpole moments including reveals, launch, seasonal updates, and promotions.
• Collaborating with regional, agency and internal activation teams to create strong cross-channel plans that work holistically
• Leveraging our data, competitive intelligence, and industry trends to inform planning recommendations.
• Partnering with analytics teams to define measurement plans and success KPIs by funnel stage.

You will operate as a connector between in-house and external partners ensuring plans are holistic and use all the data and insights at your disposal.

Player Profile

Minimum Requirements:

• 2–4+ years of experience in paid media strategy, media planning, or performance marketing.
• Experience developing multi‑channel media strategies across platforms such as Linear, OOH, CTV. Meta, YouTube, TikTok, Google, Twitch, programmatic, and emerging channels.
• Strong understanding of full‑funnel marketing and attribution models.
• Experience managing budgets in the $2MM+ range preferred.
• Experience working on entertainment, gaming, or culturally driven brands preferred.
• Proficiency in AI, Microsoft and Google Suites, and media forecasting models.
• Strong presentation skills with the ability to distill complex data into clear strategic narratives.
• Analytical mindset balanced with creative thinking and inquisitive mindset
  

Extra Points:

• Media agency experience on a gaming or entertainment client
• Experience on an integrated planning and activation team

Our World

Activision Blizzard, Inc., is one of the world’s largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™ and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!

Our ability to build immersive and innovate worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!

The videogame industry and therefore our business is fast‑paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

Activision is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law and will not be discriminated against on the basis of disability.

Rewards

We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered! Subject to eligibility requirements, the Company offers comprehensive benefits including:

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company. You can learn more by visiting https://www.benefitsforeveryworld.com/.

In the U.S., the standard base pay range for this role is $55,800.00 - $103,230.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.