Sales Manager PGA TOUR Events

PGA TOUR, Inc; Miami (FL); On-site; USD 95,000 - 150,000; Full time

Benefits offered by this job

Medical, Dental and Vision insurance

Life and Disability insurance

Paid time off and holidays

401(k) plus employer match

Health Savings Account/Medical and Dep

Flexible Spending Accounts

Wellness Program

Membership to PGA TOUR facilities

Job summary

PGA TOUR, Inc is seeking a results-driven Sales Manager to design and implement an effective sales strategy for PGA Tour Events. The role focuses on generating revenue through hospitality packages and sponsorships at local, regional, national and international levels.

The ideal candidate has six years of commissioned sales and event management experience, a marketing/business degree, and strong presentation and negotiation skills.

Qualifications

• Six years of commissioned sales and event management experience.
• Bachelor’s degree in Marketing, Business or related area.
• Thorough sales knowledge: prospecting, qualifying, questioning, presenting, overcoming objections, negotiating and closing.
• Proficient with Microsoft Office (Word, Excel, PowerPoint); Salesforce CRM experience a plus.
• Ability to safely operate a golf cart/utility cart.

Responsibilities

• Achieve or exceed annual event revenue budget including renewals and upsell of existing partners and new business relationships.
• Develop and implement strategies to drive sales across local, regional, national and international markets.
• Lead relationships with PGA TOUR Official Marketing Partners from pitch through execution.
• Develop and execute annual hospitality and sponsorship sales plan with partner communication and service tactics.
• Leverage networks and current clients to generate new business opportunities.
• Use CRM tools to track, measure, and analyze sales activity; provide progress reports to leadership.

Skills

Sales experience

Event management

Prospecting

Negotiation

Presentation skills

Education

Bachelor’s degree in Marketing, Business or related area

Tools

Salesforce CRM

Job description

The Best Players Need the Best People. The Sales Manager is responsible for designing and implementing an effective sales strategy to identify new business opportunities and grow existing client relationships for PGA Tour Events. The position is expected to meet and exceed individual sales goals, by generating revenue through hospitality packages and sponsorship sales locally, regionally, nationally, and abroad.

QUALIFICATIONS

Minimum of six years of commissioned sales and event management experience, ideally in sports, event management, media or hospitality required Golf tournament sales experience is a plus Bachelor’s degree in Marketing, Business or related area required Thorough sales knowledge which includes prospecting, pre-qualifying, questioning, presentation, overcoming objections, conveying value proposition, listening, negotiating and closing sales Confident, pro-active, and enthusiastic style that assimilates well within a team Must be proficient with Microsoft Office software packages to include Word, Excel, PowerPoint Salesforce CRM experience is a plus Able to safely operate a utility vehicle such as, but not limited to, golf carts, utility carts, and shuttle carts.

RESPONSIBILITIES/DUTIES

Five to six years of commissioned sales and event management experience, ideally in sports, event management, media or hospitality required Achieve or exceed annual event revenue budget which includes renewal and upsell of existing partners and new business relationships. Develop and implement strategies to drive sales. This may include the research, review and maintenance of ongoing competitive market analysis including financial and demographic factors. Lead relationships with select PGA TOUR Official Marketing Partners – from pitch/proposal through execution phases. Focus new business activity in local/regional market. Develop and execute annual hospitality and sponsorship sales plan – including, but not limited to, execution of evergreen partner communication plan and related sales and service tactics. Leverage existing individual network, tournament host committees, club members, title/event/club vendors, community service groups, current clients, and other lead generators. Create annual revenue budget, complete quarterly forecasting and contribute to long‑term revenue and net operating gain goals. Utilize CRM tools to track, measure, and analyze sales activity. Develop and execute a professional sales presentation which conveys the TOUR Championship unique selling proposition and is customized with benefits to meet target audience goals. Work closely with PGA Tour Events Sales leadership on sales protocol and processes. Provide Executive Director weekly evaluation of progress against set annual goals; reporting may include call report, prospect list and other sales related information. Special Projects or other duties as assigned.

When most people think of the PGA TOUR, they envision famous golfers, exciting tournaments, and the TOUR’s generous support of more than 3,000 charities. We are all of these things, but there’s much more to the PGA TOUR than meets the eye. Behind the TOUR’s international reputation for sports excellence and philanthropic leadership is a dedicated team of business, sports management and entertainment professionals working together to support our players and advance our mission. Headquartered in Ponte Vedra Beach, Fla., we’re a dynamic group of individuals with diverse talents who share a deep respect for the sport of golf and the positive impact it has in communities across the United States and internationally. If your goals include being part of an exciting team that emphasizes professional development and the personal satisfaction of contributing to important causes, we encourage you to explore the many advantages and benefits of a career with the TOUR.

Our benefits may include:

• Medical, Dental and Vision
• Life and Disability insurance
• Paid time off and paid holidays
• 401(k) plus employer match and contribution
• Health Savings Account/Medical and Dependent Care
• Flexible Spending Accounts
• Wellness Program
• Membership to TPC Sawgrass

EOE The TOUR is an equal opportunity employer. We do not discriminate or tolerate discrimination on the basis of race, sex, sexual orientation, religion, national origin, age, disability, marital status, color, ancestry, citizenship status, uniform services member status, pregnancy, gender, gender identity, gender expression or any other classification or differences protected by applicable law.