Specialist, Marketing Mgmt

Nationwide Mutual Insurance Company; Columbus (OH); Híbrido; USD 80 000 - 149 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Medical/dental/vision coverage

Life insurance

Paid time off

401(k) with company match

Pension plan

Resumo da oferta

Nationwide Mutual Insurance Company in Columbus, OH, is seeking a Marketing Manager to help develop and execute advisory and annuity channel strategies. You will manage marketing content, ensure compliance, and coordinate with Sales, Product and Compliance to deliver campaigns that drive engagement and lead generation.

This hybrid role requires 5+ years in marketing within insurance or financial services, professional designations, and strong analytics.

Qualificações

• Graduate studies in marketing, business administration or related field noted as helpful.
• Professional designations such as CPCU, CLU, ChFC, FLMI are a plus; licenses may be required.
• Typically 5+ years of related marketing/insurance experience; Masters can substitute part of the experience.
• Knowledge of marketing methodologies, insurance/financial services products, distribution systems, and customers.

Responsabilidades

• Strategically connect marketing plans to long-term business growth.
• Leverage analytics to understand market, competitor and customer needs and forecast demand.
• Support brand management and ensure a consistent brand experience across stakeholders.
• Develop and test marketing communications; present findings and recommendations.
• Grow marketing capabilities within the team and educate other functions on Marketing's role.
• Help manage projects, timelines, budgets and stakeholder coordination.

Conhecimentos

Marketing strategy

Content development

Compliance review

Analytics

Project coordination

Cross-functional collaboration

Communication

Formação académica

Graduate studies in marketing/business

Professional designations (CPCU/CLU/ChFC/FLMI)

Descrição da oferta de emprego

What you'll do

• Contribute to the development and execution of marketing strategies and initiatives supporting Advisory and Specialized Annuity channel objectives
• Develop and manage sales and marketing content, ensuring materials are compliant, current, and aligned with audience needs.
• Manage marketing projects and requests from intake through delivery, including compliance reviews, approvals, and stakeholder coordination.
• Measure campaign performance and identify opportunities to optimize engagement, lead generation, and overall marketing effectiveness.
• Partner with Sales, Product, Compliance, and other stakeholders to support shared priorities and enhance cross-functional collaboration.
• Identify opportunities to improve processes, reporting, and team efficiency.
• FINRA Series 6 required within 120 days of hire.
• This hybrid position is based in Columbus, OH. Candidates located near a Nationwide campus will collaborate in office 2 days per week. Current Nationwide Remote Associates may be considered.

Job Description Summary

Job Summary: Utilizes core marketing competencies to assist in the development and implementation of overall business and marketing strategy and action plans. Assists in the development and execution of strategies and plans that ensure long term sustainable growth of the business. C oordinates effective development and/or execution of shorter-range / medium projects, as assigned. Prioritizes, forecasts, schedules, and coordinates resources within assigned projects. Conducts decision support analysis tasks.

Job Description Reporting Relationships

Reports to Director/Manager.

Duties and Responsibilities

Strategic Connection

Leverages the execution of defined strategies and plans that ensure long term sustainable growth of the business. Synthesizes data and intuition on all areas of the business and leverages this understanding to support identification and innovation of business building solutions. Participates in a learning culture.

Insights and Analytics

For assigned projects, utilizes Customer Insights & Analytics experts and tools to understand market, competitor and customer needs and behavior and assist with forecasting same; assists with definition of appropriate target audiences, evaluating sufficiency, and effectively driving results with data based decisions. Participates in a learning culture.

Branding

Supports brand management within area of responsibility, including the development and delivery of the On Your Side Experience to all stakeholders driving customer value (solutions and experience). Ensures consistency of the "brand experience" for all customers (end-users and intermediaries), considering company values and legal/compliance requirements.

Marketing Communications

Helps to develop communications plans and their implementation, including creation of the brand experience via superior Marketing Communications. Assists in the development, testing and evaluation (via market metrics) of all marketing within area of responsibility. Utilizes personal verbal and written communication skills in both internal and external presentations and communications.

Marketing Capabilities

Contributes to the development of increased Marketing Capability both within the team and across the Marketing organization. Also helps other functions understand the role of Marketing in driving the business. Takes steps to grow own personal capabilities to proficient or advanced levels.

Organization Management

Assists with project management; participates on teams to accomplish specific goals; contributes to training and development for self and others; assists with workflow and organizational planning.

Project Coordination

Engages with marketing and creative team via leading project meetings, making project status presentations, and analysis of project results. Coordinates all aspects that support marketing campaigns and other marketing communications projects. Maintains up to date project information; monitors project deadlines, timelines and checkpoints; provides project reporting and measurement; and tracks project budget, work plans, administration and logistics.

Other

Performs other duties as assigned.

MINIMUM JOB REQUIREMENTS

Education: Graduate level studies in marketing, business administration or related field helpful.

Designations/ Certifications/ Licenses: Technical insurance designations such as CPCU, CLU, ChFC, FLMI considered a plus. Additional licensing may be required to hold this position.Associates must obtain the required Federal and/or state licenses/registrations within the time period designated by the business unit. Additional licenses/registrations may be required when new products and services are implemented. If an associate fails or is unable to obtain required licenses/registrations within the time period designated by the business unit, the associate will be ineligible to continue in the position.

Experience: Typically 5 or more years of related professional experience in marketing, insurance or related field. Masters degree may be substituted for a portion of the experience requirements as appropriate.

Knowledge: In-depth knowledge of marketing methodologies, insurance and/or financial services products, distribution systems, and customers.

Skills/ Competencies: Possesses verbal and written skills needed to develop and review research studies, communicate research findings, market recommendations based on findings, develop and negotiate contracts/service agreements with internal contacts, manage market planning projects, and manage relationships. Ability to manage and prioritize projects. Ability to function independently or in a team environment with supervision and guidance. Ability to operate a personal computer and advanced business software.

Marketing Functional Competency: Knowledge of core marketing competencies, including strategy development, utilization of insights and analytics, building brand equity and developing effective marketing communications. Ability to understand and deliver: Customer Focus, Operating Capabilities, Personal Effectiveness, Strategic Capabilities , Talent Management.

Values: Regularly and consistently demonstrates the Nationwide Values and Guiding behaviors.

Staffing Exceptions: Staffing exceptions to the above minimum job requirements must be approved by the: Business Unit Chief Marketing Officer and the AVP Human Resources.

JOB CONDITIONS

Overtime Eligibility: Not Eligible (exempt)

Working Conditions: Normal office environment. Ability to work extended and/or non standard hours based on project load. Travel as required.

ADA: The above statements cover what are generalyl believed to the principal and essential functions of the job. Specific circumstances may allow or require some associates assigned to the job to perform a somewhat different combination of duties.

Job Evaluation Activity: Edited February 2009 SMP.

SMP Benefits

We have an array of benefits to fit your needs, including: medical/dental/vision, life insurance, short and long term disability coverage, paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date, nine paid holidays, 8 hours of Lifetime paid time off, 8 hours of Unity Day paid time off, 401(k) with company match, company-paid pension plan, business casual attire, and more.

Nationwide is an equal opportunity employer.

We celebrate diversity and are committed to creating an inclusive culture where everyone feels challenged, appreciated, respected and engaged.

Nationwide prohibits discrimination and harassment and affords equal employment opportunities to employees and applicants without regard to any characteristic (or classification) protected by applicable law.

NOTE TO EMPLOYMENT AGENCIES: We value the partnerships we have built with our preferred vendors. Nationwide does not accept unsolicited resumes from employment agencies. All resumes submitted by employment agencies directly to any Nationwide employee or hiring manager in any form without a signed Nationwide Client Services Agreement on file and search engagement for that position will be deemed unsolicited in nature. No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means.

Nationwide pays on a geographic-specific salary structure and placement within the actual starting salary range for this position will be determined by a number of factors including the skills, education, training, credentials and experience of the candidate; the scope, complexity and location of the role as well as the cost of labor in the market; and other conditions of employment. If a Sales job, Sales Incentives, based on performance goals are possible in addition to this range.

Note on Compensation for Part-Time Roles: Please be aware that the salary ranges listed below reflect full-time compensation. Actual compensation may be prorated based on the number of hours worked relative to a full-time schedule.

The national salary range for Specialist, Marketing Management : $79,500.00-$148,500.00

The expected starting salary range for Specialist, Marketing Management : $79,500.00 - $119,500.00

At Nationwide, we find purpose in protecting people, businesses and futures with extraordinary care – and we’ve been doing that since 1926. Our financial strength and caring culture extend beyond our associates into the communities we serve. You really can feel the difference at Nationwide, which is why we continue to be named one of the Fortune 100 Best Companies To Work For. Check out why others think we're a great place to work, too, and let us know – can you see yourself at Nationwide? Nationwide is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive culture where everyone feels challenged, appreciated, respected and engaged. Nationwide prohibits discrimination and harassment and affords equal employment opportunities to employees and applicants without regard to any characteristic (or classification) protected by applicable law.