Specialist, Marketing Management (MLS & Surety)

Nationwide; Columbus (OH); Hybrid; USD 80,000 - 149,000; Full time

Job summary

Nationwide is seeking a Specialist, Marketing Management to translate business priorities, market insights, and distribution partner needs into marketing programs that strengthen agent relationships and drive profitable growth. You will partner with leadership and cross‑functional teams to develop campaigns across channels and audiences.

The role requires five+ years in marketing or related field, a Bachelor’s degree, and strong project management, communication, and analytical skills.

Qualifications

• Bachelor’s degree in marketing, business administration or related field preferred.
• Typically five or more years demonstrated professional experience in marketing, strategy, consulting, financial services, or related field.
• Proven marketing development and project management experience.

Responsibilities

• Contributes to the development and execution of marketing briefs, campaign plans, and communications designed to advance business objectives and distribution partner engagement.
• Supports the development and execution of marketing strategies and initiatives across channels, including content creation, distribution partner and client communications, thought leadership, and sales enablement resources across digital, email, web, social media, events, public relations, and paid media channels.
• Partners with internal stakeholders to ensure marketing materials accurately reflect product positioning, business priorities, and audience needs.
• Maintains marketing content and resources to ensure accuracy, consistency, compliance, accessibility, and relevance.
• Supports end-to-end marketing activation for industry conferences, broker and customer events, webinars, and thought leadership initiatives, including event promotion, communications, attendee experience, content coordination, and results reporting.
• Analyzes marketing performance and identifies opportunities to improve future results.

Skills

Self-starter

Communication

Project management

Marketing strategy

Cross-functional collaboration

Analytical skills

Education

Bachelor’s degree in marketing, business administration or related field

Job description

Job Conditions

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care.
The Specialist, Marketing Management, supports marketing strategy and execution for Management Liability & Specialty and Surety businesses, helping translate business priorities, market insights, product expertise, and distribution partner needs into marketing programs that strengthen agent and broker relationships, elevate market awareness, and support profitable growth. The specialist partners closely with business leaders and cross‑functional teams to develop and execute marketing initiatives across a variety of channels and audiences.

What We're Looking For

• Self-starter with curiosity that propels them to learn, figure things out and prepare ideas and solutions
• Communication skills spanning both interpersonal relationships that move work forward and formal written and presentation skills that articulate ideas clearly and efficiently
• Strong project management, attention to detail, and organizational skills
• A marketing professional who can translate business objectives, market insights, and distribution partner needs into effective marketing strategies and execution plans.
• Experience managing multiple priorities while collaborating with stakeholders across marketing, sales, distribution, underwriting, product, and leadership team.
• Insurance, financial services, or B2B marketing experience preferred.

What You’ll Do

• Contributes to the development and execution of marketing briefs, campaign plans, and communications designed to advance business objectives and distribution partner engagement.
• Supports the development and execution of marketing strategies and initiatives across channels, including content creation, distribution partner and client communications, thought leadership, and sales enablement resources across digital, email, web, social media, events, public relations, and paid media channels.
• Partners with internal stakeholders to ensure marketing materials accurately reflect product positioning, business priorities, and audience needs.
• Maintains marketing content and resources to ensure accuracy, consistency, compliance, accessibility, and relevance.
• Supports end-to-end marketing activation for industry conferences, broker and customer events, webinars, and thought leadership initiatives, including event promotion, communications, attendee experience, content coordination, and results reporting.
• Analyzes marketing performance and identifies opportunities to improve future results.

This hybrid position is based in Columbus, OH. Candidates will collaborate in office 2 days per week.

Job Description Summary

Are you ready to put your marketing savvy, communications skills and data driven approach to work for one of the top brands in the insurance and financial services industry? If you want to influence a large marketing investment spend, drive business growth and profitable results using the best in class marketing technology, we want to hear from you!
As a Specialist, you'll assist and implement the overall development and execution of marketing strategies. We'll count on you to coordinate various marketing tactics for execution and work with internal teams and external vendors to achieve business results.

Job Description

Key Responsibilities

• Assists in the development and execution of strategies and plans that ensure long term sustainable growth of the business. Synthesizes data and uses this understanding to support identification and innovation of business building solutions.
• Assists with the completion of moderate to complex projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.
• Assists with implementation of digital and traditional marketing tactics and media, including creative development process, planning and execution.
• Collaborates on and assists with creative development and provides feedback on look and feel.
• Uses customer insights and analytics and tools to understand and assists in forecasting market, competitor and customer needs and behavior, helps to define appropriate target audiences, evaluate sufficiency, and effectively get results with data-based decisions.
• Monitors timelines to ensure programs are on strategy and on schedule. Informs leader of any discrepancies.

May Perform Other Responsibilities As Assigned.

Reporting Relationships

Typical Skills And Experience

Education

Bachelor’s degree in marketing, business administration or related field preferred.

License/Certification/Designation

Technical insurance designations such as CPCU, CLU, ChFC, FLMI considered a plus. Additional licensing may be required to hold this position; and associates will need to acquire the required federal and/or state licenses/registrations within the designated time period. Additional licenses/registrations may be required when new products and services are implemented. If an associate fails to acquire required licenses/registrations within the time period designated by the business unit, the associate will be ineligible to continue in the position.

Experience

Typically five or more years demonstrated professional experience in marketing, strategy, consulting, financial services, or related field.

Knowledge, Abilities and Skills

Proven marketing development and project management experience. Passionate about marketing and delivering positive customer experiences. Ability to lead multiple projects and drive forward key deliverables. Ability to influence at all levels and work effectively across functions and geographies. Ability to use analytics to draw conclusions and make recommendations. Excellent communicator, highly organized, and able to build effective partnerships across functions.

Other criteria, including leadership skills, competencies and experiences may take precedence.

Staffing exceptions to the above must be approved by the hiring manager’s leader and HR Business Partner.

Values

Regularly and consistently demonstrates Nationwide Values.

Job Conditions

Overtime Eligibility

Exempt (Not eligible)

Working Conditions

Normal office environment. Ability to work extended and/or non standard hours based on project load. Travel as required.

ADA

The above statements cover what are generally believed to the principal and essential functions of the job. Specific circumstances may allow or require some associates assigned to the job to perform a somewhat different combination of duties.

Benefits

We have an array of benefits to fit your needs, including: medical/dental/vision, life insurance, short and long term disability coverage, paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date, nine paid holidays, 8 hours of Lifetime paid time off, 8 hours of Unity Day paid time off, 401(k) with company match, company-paid pension plan, business casual attire, and more.

Nationwide is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive culture where everyone feels challenged, appreciated, respected and engaged. Nationwide prohibits discrimination and harassment and affords equal employment opportunities to employees and applicants without regard to any characteristic (or classification) protected by applicable law.

Note To Employment Agencies

We value the partnerships we have built with our preferred vendors. Nationwide does not accept unsolicited resumes from employment agencies. All resumes submitted by employment agencies directly to any Nationwide employee or hiring manager in any form without a signed Nationwide Client Services Agreement on file and search engagement for that position will be deemed unsolicited in nature. No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means.

Nationwide pays on a geographic-specific salary structure and placement within the actual starting salary range for this position will be determined by a number of factors including the skills, education, training, credentials and experience of the candidate; the scope, complexity and location of the role as well as the cost of labor in the market; and other conditions of employment. If a Sales job, Sales Incentives, based on performance goals are possible in addition to this range. Note on Compensation for Part-Time Roles: Please be aware that the salary ranges listed below reflect full‑time compensation. Actual compensation may be prorated based on the number of hours worked relative to a full‑time schedule.

The national salary range for Specialist, Marketing Management : $79,500.00-$148,500.00

The expected starting salary range for Specialist, Marketing Management : $79,500.00 - $119,500.00