Specialist, Email Marketing

Multi-Health Systems Inc. (MHS); United States; Hybrid; CAD 80,000 - 85,000; Full time

Benefits offered by this job

Flexible work arrangements

Occasional remote work

Encouragement of personal growth

Job summary

A leading health solutions provider is seeking a Specialist in Email Marketing to manage B2B campaigns and content creation. This role will involve planning, executing, and optimizing email marketing strategies. Ideal candidates should have 3-5 years in digital marketing, knowledge of email platforms like D365 and HubSpot, and a degree in business or related fields. A commitment to team collaboration and creativity is essential. The position offers a salary between $80,000 and $85,000.

Qualifications

• 3-5 years in digital marketing, specifically with email marketing and webinars.
• Proficiency in email marketing platforms and webinar tools.
• Ability to interpret campaign analytics and make data-driven decisions.

Responsibilities

• Plan, create, and deploy B2B email marketing campaigns.
• Design and test content variations to maximize engagement.
• Monitor and analyze digital campaign performance for optimization.

Skills

Email marketing

Content development

Analytical skills

B2B marketing

Collaboration

Education

Bachelor’s degree in business, Marketing, Communications, or related field

Tools

D365

HubSpot

Salesforce Marketing Cloud

Zoom

GoToWebinar

Job description

Specialist, Email Marketing - (12 month contract)

Internal titles may be modified for posting to attract appropriate candidates.

MHS is a leading developer of innovative solutions dedicated to measuring and developing the potential of people. We’re not just about assessments – we're about breaking barriers.

With over forty years of experience, we're pioneers in understanding and addressing neurological conditions and disorders–like ADHD in both children and adults. We're revolutionizing how gifted and talented youth are identified, ensuring a fair and inclusive process that nurtures potential in all its forms. We're deeply committed to improving outcomes within the justice system, offering support and resources to all involved. Our core values drive us to empower individuals at every level, focusing on talent development with an emphasis on emotional intelligence and leadership development.

We prioritize fairness, equity, and bias reduction in all aspects of our work while giving back to the communities we serve. Join us in our journey to create a world where everyone has the opportunity to succeed and thrive.

The Job

The Specialist, Email Marketing will play a key role in the ideation, creation, and daily execution of digital marketing projects, including email newsletters, promotional campaigns, and webinars. Reporting to the Marketing Manager, this position will support B2B engagement and brand growth through hands‑on management of email marketing, webinar setup, and ongoing optimization of digital programs. The specialist will collaborate with cross‑functional teams to create dynamic content, deliver timely campaigns, and ensure a seamless customer experience across digital touchpoints.

What you'll do

Email Marketing Program Management

• Plan, create, and deploy B2B email marketing campaigns, including daily tasks such as newsletters, promotional emails, and lifecycle marketing.
• Design and test content variations (subject lines, images, dynamic content) to maximize engagement and drive conversions.
• Troubleshoot technical issues related to HTML, segmentation, and deliverability to ensure flawless execution.
• Lead the setup and promotion of B2B webinars, from concept through execution, managing details like audience segmentation, email invitations, registration, and follow‑ups.
• Coordinate with speakers, content creators, and sales teams to deliver valuable and engaging webinars that align with business objectives.
• Develop post‑webinar communications, such as thank‑you emails, surveys, and on‑demand content, to extend engagement and capture leads.

Content Ideation & Development

• Collaborate with cross‑functional teams to ideate and create engaging content for digital campaigns, email newsletters, and webinars.
• Conduct market and audience research to tailor content themes and messaging that resonates with target B2B segments.
• Ensure all digital content aligns with brand standards, business goals, and customer journey touchpoints.

Campaign Performance & Optimization

• Monitor and analyze digital campaign performance, gathering insights to optimize future email and webinar programs.
• Report on KPIs, assess engagement levels, and adjust strategies based on audience responses.
• Conduct A/B testing on key elements (subject lines, content, timing) to drive continuous improvement.

Cross-Functional Collaboration

• Work closely with sales, content, and product teams to ensure email and webinar programs are aligned with broader brand and product initiatives.
• Provide expertise and insights on digital best practices, supporting other teams in enhancing their own digital program strategies.
• Coordinate with brand management to ensure a consistent message across digital channels and customer touchpoints.

What you bring

The ideal candidate is creative and detail-oriented, skilled at developing and delivering engaging digital content that resonates with B2B audiences. They are customer-focused and enjoy working in a fast-paced environment where they can bring fresh ideas to email marketing and webinar initiatives. A proactive problem-solver, they are adaptable, data-driven, and committed to continuous improvement in digital program performance.

• 3‑5 years in digital marketing, with hands‑on experience in email marketing and webinar management.
• Proficiency in email marketing platforms (e.g., D365, HubSpot, Salesforce Marketing Cloud) and webinar tools (e.g., Zoom, GoToWebinar); working knowledge of HTML, CSS is beneficial.
• Ability to interpret campaign analytics and make data-driven decisions to improve performance.
• Understanding of B2B marketing best practices, audience segmentation, and digital program design.
• Strong communication skills, collaborative mindset, and the ability to manage multiple projects simultaneously.
• Bachelor’s degree in business, Marketing, Communications, or related field; certifications in digital marketing or marketing automation are a plus.

Salary

$80,000 - $85,000 per annum

Life at MHS

We are an inclusive and collaborative team who encourage everyone here to learn, grow and THRIVE. Our flexible work arrangement includes the ability to work from home and location flexibility: you can be located anywhere that allows you to align your workday hours with Eastern Standard Time. Occasional travel will be required.

MHS Inc. is an equal opportunity employer. We respect the dignity and worth of every individual in the workplace and value the importance of diversity, fairness, and trust. Please let us know if you require accommodation at any stage of the application process or want more information on our accommodation policies. We thank all applicants for their interest, however, only those selected for an interview will be contacted.

Disclaimer: We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, note taking during interviews, or communicating with applicants. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.