Specialist, Business Development, CNN Commerce

Martech Record, LLC; New York (NY); On-site; USD 62,000 - 116,000; Full time

Job summary

An established industry player is seeking a Specialist in Business Development to enhance its Sponsored Revenue business. This role involves collaborating with internal and external teams to identify growth opportunities and ensure customer satisfaction. You will play a key role in pitching content sponsorships, coordinating campaigns, and analyzing performance metrics. Join a dynamic team that values creativity and innovation, and contribute to a renowned platform that is shaping the future of digital commerce. If you have a passion for driving revenue and building relationships, this opportunity is perfect for you.

Benefits

Health Insurance

Employee Wellness Program

Life and Disability Insurance

Retirement Savings Plan

Paid Holidays

Sick Time

Vacation

Annual Bonuses

Short- and Long-term Incentives

Qualifications

• 2+ years of experience in sales or business development in digital marketing.
• Proven track record in pitching and executing sponsored ad campaigns.

Responsibilities

• Assist in growing CNN Commerce’s Sponsored Revenue business.
• Pitch sponsorship opportunities and nurture leads for content.

Skills

Sales Skills

Business Development

Relationship Building

Performance Analysis

Customer Satisfaction

Education

Bachelor’s degree in business, marketing, communications

Tools

Microsoft Excel

Microsoft Outlook

Microsoft PowerPoint

Job description

Specialist, Business Development, CNN Commerce

New York, New York, United States of America

Full time

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN.

The Specialist, Business Development will assist the Business Development team in the growth and execution of CNN Commerce team’s Sponsored Revenue business. In this role, the Specialist, Business Development will work with both internal and external parties to create additional opportunities for expansion through relationship building, performance analysis, and customer satisfaction. This role is deeply integrated with CNN Commerce’s flagship product, CNN Underscored. CNN Underscored is CNN’s product recommendations and reviews site, which primarily generates revenue through the monetization of content via affiliate partnerships. Sponsorships within CNN Commerce may exist within CNN Underscored editorial coverage and CNN Underscored social media accounts. The revenue driven from this business line is key to the team’s bottom line and is essential for diversifying commerce revenue.

1. Pitch content sponsorship opportunities to affiliate brand managers, agencies and affiliate network contacts that align with advertiser goals and budgets.
2. Support the Senior Manager of Business Development in selling, coordinating, and reporting on Sponsored Content Campaigns.
3. Communicate with external Sponsors on campaign status, performance, and progress.
4. Nurture a pipeline of leads for Sponsored Content by maintaining existing contacts and prospecting for new potential customers.
5. Assist with identifying and developing new opportunities for Sponsored and Paid content to increase revenue growth potential.
6. Work closely with business development, product, social, and editorial teams to launch new campaign features and components.
7. Help craft marketing decks and materials to be presented to internal and external stakeholders.
8. Provide additional support to the business development team across a variety of initiatives including distribution, video, partner development, and affiliate growth.

Qualifications & Experience…

1. Bachelor’s degree in business, marketing, communications or related field – Required.
2. Minimum 2 years of experience in a sales or business development role within the digital marketing space – Required.
3. Competency in Microsoft suite of tools (Excel, Outlook, PowerPoint) – Required.
4. Affiliate Marketing experience preferred.
5. Experience with and a passion for generating revenue and hitting performance goals in a deadline driven environment.
6. Proven track record of successfully pitching, selling and executing sponsored and/or paid ad campaigns with advertisers.
7. The ideal candidate is proactive, comfortable in an externally facing role, and can act on direction given by business team leads.

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $62,300.00 – $115,700.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.