Special Events Sales Manager | The Star

ASM Global; Frisco (TX); On-site; USD 70,000 - 100,000; Full time

Job summary

Legends Global is seeking a Special Events Sales Manager for The Star in Frisco, TX. You will generate revenue by selling, planning, and coordinating all special events, while delivering outstanding customer service and managing client relationships.

Ideal candidates hold a Bachelor’s degree or equivalent and have 3–5 years of related experience in event sales, venue operations, and promotions, with strong CRM and MS Office skills. This on-site role requires flexibility for weekends and holidays.

Qualifications

• Bachelor’s degree or equivalent combination of education and related experience and/or training.
• Three to five years of related experience.

Responsibilities

• Generate event revenue through targeted sales, networking and prospecting.
• Sell, plan, and coordinate all special events with excellent customer service.
• Create leads and long-termRelationships in event planning, production, and promotion communities.
• Prepare required reports to Sales leadership including revenue, P&L, and forecasts.
• Attend internal and external meetings, including tours and client reviews.
• Develop client feedback to assess satisfaction and risks.

Skills

Local markets knowledge

Customer service

Interpersonal skills

Change management

Project planning

Multi-tasking

CRM proficiency

Education

Bachelor’s degree or equivalent combination of education and related experience and/or training

Tools

CRM software

Spreadsheet software

Database software

Word processing

Job description

THE ROLE:Special Events Sales Manager

LOCATION: The Star | Frisco, TX

ABOUT LEGENDS GLOBAL

Legends Global is the premier partner to the world’s greatest live events, venues, and brands. We deliver a fully integrated suite of premium services through a white-label model that keeps our partners front and center — from feasibility and project development to sales, partnerships, hospitality, merchandise, venue management, and world‑class content and booking.

With a global network of more than 450 venues, hosting 20,000 events and welcoming 165 million guests annually, Legends Global brings unmatched scale, expertise, and connectivity to help our partners grow. The Legends Global Way guides how we operate: Align, Scale, Connect, Team, Win — shared success, repeatable systems, connected solutions, unstoppable teams, and wins that are earned every day.

About the Role

The Special Event Sales Manager will be responsible for generating event revenue through a combination of targeted event sales, networking and prospecting. This role will be responsible for selling, planning, and coordinating all special events, while assuring the highest level of customer service.

WHAT YOU’LL DO (KEY RESPONSIBILITIES & OUTCOMES)

• Research, analyze, and develop special event profit‑generating opportunities.
• Proactively solicit new business by, among other things, making sales calls and presentations, attending local trade shows, and engaging in other client prospecting to increase the size of the Legends’ potential client database.
• Create leads and develop long‑term relationships in the event planning, production, and promotion communities, and with other relevant companies, organizations, and groups.
• Monitor changes and new developments in the special events industry.
• Provide Catering clientele with information that requires a comprehensive knowledge of menus, company policies, practices and operations.
• Participate in internal and external meetings as required, including but not limited to walkthroughs and tours of event spaces for clients and vendors, menu reviews, department meetings, staff meetings, pre‑shift meetings, etc.
• Prepare and provide required reports to the Director of Sales and General Manager including special event revenue reports, profit and loss statements, sales recaps, and projections.
• Obtain feedback from clients following each special event to determine and analyze client satisfaction, organizational performance, and event‑related risks and liabilities.
• Other duties as assigned by the Director of Sales

WHAT YOU BRING (QUALIFICATIONS & EXPERIENCE)

EDUCATION AND/OR EXPERIENCE

• Bachelor’s degree or equivalent combination of education and related experience and/or training
• Three to five years of related experience

SKILLS AND ABILITIES

• Working knowledge of local and regional markets, venue operations, and special events industries
• Excellent customer service
• Act in a manner that is truthful and values direct, honest communication at all levels of the organization
• Strong interpersonal skills; can effectively communicate and relate to all levels within and outside the organization; creates and builds positive and productive relationships
• Responds quickly and effectively to changing trends and circumstances; embraces change and welcomes fresh perspectives; learns from past mistakes and adjusts accordingly
• Ability to manage appropriate steps to get projects completed; has strong abilities to organize people and processes; can create a plan for resourceful workflow
• Ability to work in a fast‑paced environment and manage multiple tasks simultaneously
• Excellent computer skills, including proficiency in spreadsheet, database, CRM and word processing programs

WORK ENVIRONMENT & TRAVEL

• This role is based on site at The Star in Frisco, TX and may require you to work flexible hours including weekends, evenings, and holidays.

At Legends Global, our people power every success. You’ll work alongside exceptional talent, learn from world‑leading experts, and contribute to projects that set the standard across sports, entertainment, hospitality, and live experiences. If you’re driven to operate at the highest level, build with purpose, and help partners win on the biggest stages, you’ll thrive here.

COMPENSATION

Legends Global offers a competitive salary commensurate with experience, skills, and qualifications and a generous total rewards package, including medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

Legends Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.