Solutions Marketing Strategist

Lovable; San Francisco (CA); On-site; USD 140,000 - 200,000; Full time

Job summary

Lovable is seeking a Solutions Marketing Lead to own go-to-market strategy across new markets, audiences, and use cases, starting with our SMB segment. You will build positioning, run experiments, and develop cross-functional playbooks that turn early signals into repeatable growth engines.

This role reports into the go-to-market leadership and sits at a fast-growing company with global ambitions. You’ll lead GTM initiatives across marketing, product, content, and community, crafting messaging

Qualifications

• Owned a solutions marketing playbook from zero to one at a B2B SaaS or developer-focused company
• Directly owned a large cross-functional initiative where you were accountable for the outcome
• Built positioning and messaging for multiple buyer segments
• Designed GTM experiments and translated signals into leadership-ready recommendations
• Able to market to multiple audiences while maintaining a coherent brand narrative

Responsibilities

• Own the GTM strategy for new and evolving market opportunities: identify where we can win, build hypotheses, and design experiments to validate them.
• Go from 0 to 1 across multiple use cases, personas, and buyer segments, developing positioning, messaging, and campaign infrastructure from scratch.
• Lead major cross-functional initiatives spanning marketing, product, GTM, content, and community to drive alignment and speed.
• Develop Lovable’s solutions positioning across creators, freelancers, startups, agencies, and growing teams across multiple verticals.
• Build segment-specific GTM playbooks including messaging frameworks, campaign strategies, PLG motions, and sales enablement that scale across the org.

Job description

Lovable is seeking a Solutions Marketing Lead to own go-to-market strategy across new markets, audiences, and use cases, starting with our SMB segment. You will build positioning, run experiments, and develop cross-functional playbooks that turn early signals into repeatable growth engines.

This role reports into the go-to-market leadership and sits at a fast-growing company with global ambitions. You’ll lead GTM initiatives across marketing, product, content, and community, crafting messaging