Solutions Marketing Lead — SMB Growth

Precision Labs; Northern, New York (KY, NY); Hybrid; USD 120,000 - 210,000; Full time

Job summary

Lovable is seeking a Solutions Marketing Lead to own go-to-market strategy across new markets, audiences, and use cases, starting with SMB. You’ll build positioning, experiments, and cross-functional playbooks that turn signals into repeatable growth engines.

You’ll lead GTM from hypothesis to measurement, collaborating with product, marketing, and sales to craft a coherent brand narrative for developers, no-code/AI audiences, and business buyers. This is a high-velocity, impact-focused role.

Qualifications

• 12+ years of marketing experience targeting SMBs.
• Led a solutions marketing playbook from zero to one in a B2B SaaS or developer-focused company.
• Own cross-functional initiatives with clear accountability, not just coordination.
• Built messaging for multiple buyer segments with clear differentiation.
• Designed GTM experiments, interpreted signals, and delivered leadership-ready recommendations.
• Managed cohesive brand narrative across multiple audiences, not disjoint campaigns.
• Positioned developer tools, no-code/low-code platforms, or AI products for technical and non-technical buyers.

Responsibilities

• Own the GTM strategy for new and evolving market opportunities, identifying chances to win.
• Go from 0 to 1 across use cases, personas, and segments, developing positioning, messaging, and campaign frameworks.
• Lead cross-functional initiatives spanning marketing, product, GTM, content, and community.
• Develop Lovable's solutions positioning for creators, freelancers, startups, agencies, and growing teams.
• Build segment-specific GTM playbooks, including messaging, campaigns, PLG motions, and sales enablement.

Skills

GTM strategy

Cross-functional leadership

Messaging & positioning

Market segmentation

Experiment design

B2B SaaS marketing

Developer/AI audience understanding

English proficiency

Tools

HubSpot

Salesforce

Mixpanel

Job description

Lovable is seeking a Solutions Marketing Lead to own go-to-market strategy across new markets, audiences, and use cases, starting with SMB. You’ll build positioning, experiments, and cross-functional playbooks that turn signals into repeatable growth engines.

You’ll lead GTM from hypothesis to measurement, collaborating with product, marketing, and sales to craft a coherent brand narrative for developers, no-code/AI audiences, and business buyers. This is a high-velocity, impact-focused role.