Solutions Marketing Lead, SMB

Lovable; New York, Boston (NY, MA); On-site; USD 140,000 - 200,000; Full time

Job summary

Lovable seeks a Solutions Marketing Lead to own go-to-market strategy across new markets, audiences, and use cases, starting with the SMB segment. You will build positioning, experiments, and cross-functional playbooks that turn signals into repeatable growth engines, shaping Lovable’s path from early traction to scalable momentum.

You will drive the full arc of GTM work—from spotting opportunities to designing experiments and synthesizing learnings into leadership-ready recommendations—working

Qualifications

• 12+ years of marketing experience targeting SMB.
• Led a solutions marketing playbook from zero to one.
• Owned a large cross-functional initiative with accountability.
• Built positioning for multiple buyer segments.
• Designed a GTM experiment and turned signals into leadership recommendations.
• Marketed across multiple audiences while keeping a cohesive brand narrative.

Responsibilities

• Own the GTM strategy for new market opportunities and design experiments to validate them.
• Go from 0 to 1 across use cases, personas, and buyer segments with positioning and campaigns from scratch.
• Lead cross-functional initiatives spanning marketing, product, GTM, content, and community to drive urgency and alignment.
• Develop Lovable's solutions positioning across creators, freelancers, startups, agencies, and growing teams.
• Build segment-specific GTM playbooks, messaging frameworks, campaign strategies, PLG motions, and sales enablement.

Skills

12+ yrs marketing

Solutions marketing playbook

Cross-functional ownership

Multi-segment messaging

GTM experimentation

Multi-audience marketing

Developer tools / AI products

Job description

TL;DR

Lovable is looking for a Solutions Marketing Lead to own go-to-market strategy across new markets, audiences, and use cases, starting with our SMB market. This person will be building the positioning, experiments, and cross-functional playbooks that turn early signals into repeatable growth engines. This role has a direct line to how Lovable wins with everyone from solo founders to enterprise teams, at one of the fastest-growing companies in Europe.

Why Lovable?

Lovable is the software creation platform that gives people the power to act on the problems closest to them. For decades, turning an idea into software required so much capital, technical fluency, and time that many ideas never came to life. Lovable is the counterargument: a platform for all people with ideas, ambition, and problems worth solving. From solopreneurs to small business owners to teams at companies like Adidas and Zendesk, people have built over 60 million projects on Lovable since its launch in November 2024. And we’re just getting started.

We’re building a generational company from Stockholm, with growing teams in London, Boston, New York, and San Francisco. Our team is small, talent-dense, and moving quickly, with a culture rooted in extreme ownership, high velocity, and low-ego collaboration. We look for people who care deeply, ship fast, and are eager to make a dent in the world.

Lovable is one of TIME’s 100 Most Influential Companies and has been recognized on the Forbes AI 50 and CNBC Disruptor 50, reflecting our momentum as one of Europe’s fastest-growing AI companies and one of the most ambitious places to build in this next era of software.

What we’re looking for

As Solutions Marketing Lead, you'll own the strategy for how we show up and win across a wide range of markets, audiences, and use cases, many of which we're still in the process of defining. The first priority market segment to focus on will be SMB. Over time you'll move between buyer segments fluidly, building the playbooks and messaging that turn early traction into repeatable motion from the ground up.

You will spend your time across the full arc of go-to-market work: spotting the opportunity, developing the hypothesis, designing the experiment, and synthesizing what you learn into a recommendation leadership acts on. We're looking for someone who comes in with a strong point of view, earns trust quickly, and drives outcomes across the organization without needing a large team behind them.

You’ll thrive in this role if you have:

• 12+ years of marketing experience with a deep understanding of the SMB audience

• Owned a solutions marketing playbook from zero to one at a B2B SaaS or developer-focused company, not just executed against one someone else built.

• Directly owned a large, cross-functional initiative where you were the person accountable for the outcome, not just coordinating the calendar.

• Built positioning and messaging for more than one buyer segment at the same time and can point to how each differed and why.

• Designed a GTM experiment, read the signal, and turned it into a recommendation that leadership acted on.

• Marketed across multiple audiences at once while keeping a coherent brand narrative, not five disconnected campaigns that don't feel like the same company.

• Positioned developer tools, no-code/low-code platforms, or AI products, and understand the nuances of speaking to both technical and non-technical audiences.

What you’ll do

• Own the GTM strategy for new and evolving market opportunities: identify where we have potential to win, build the hypotheses, and design the experiments to validate them.

• Go from 0 to 1 across multiple use cases, personas, and buyer segments simultaneously, developing positioning, messaging, and campaign infrastructure from scratch.

• Lead major cross-functional initiatives spanning marketing, product, GTM, content, and community, driving alignment and shipping with urgency.

• Develop Lovable's solutions positioning across individual creators, freelancers, startups, agencies, and growing teams across multiple verticals.

• Build segment-specific GTM playbooks, including messaging frameworks, campaign strategies, PLG motions, and sales enablement, that scale across the organization.