Solutions Marketing Lead - SMB GTM & Growth Architect

Antler; New York (NY); On-site; USD 150,000 - 190,000; Full time

Job summary

Lovable is seeking a Solutions Marketing Lead to own go-to-market strategy across new markets, audiences, and use cases, starting with SMB. You will craft positioning, experiments, and cross-functional playbooks that turn early signals into repeatable growth engines.

This role drives outcomes across the organization, partnering with product, GTM, content, and community to build a cohesive brand narrative for developers, startups, agencies, and growing teams.

Qualifications

• 12+ years of marketing experience targeting SMB.
• Owned a GTM playbook for B2B SaaS or developer-focused company.
• Led a large cross-functional initiative with accountable outcomes.
• Built positioning for multiple buyer segments with clear rationale.
• Designed GTM experiments and translated signals into leadership recommendations.
• Marketed across multiple audiences with a cohesive brand narrative.
• Positioned developer tools, no-code/low-code, or AI products for diverse audiences.

Responsibilities

• Own the GTM strategy for new and evolving market opportunities; identify win opportunities and design experiments.
• Go from 0 to 1 across multiple use cases, personas, and buyer segments; develop positioning, messaging, and campaign infrastructure from scratch.
• Lead major cross-functional initiatives spanning marketing, product, GTM, content, and community; drive alignment and ship with urgency.
• Develop Lovable's solutions positioning across creators, freelancers, startups, agencies, and growing teams.
• Build segment-specific GTM playbooks, including messaging frameworks, campaign strategies, PLG motions, and sales enablement.

Skills

12+ years marketing

GTM strategy

Cross-functional leadership

Positioning & messaging

GTM experimentation

Multi-audience marketing

Developer tools/AI products

Job description

Lovable is seeking a Solutions Marketing Lead to own go-to-market strategy across new markets, audiences, and use cases, starting with SMB. You will craft positioning, experiments, and cross-functional playbooks that turn early signals into repeatable growth engines.

This role drives outcomes across the organization, partnering with product, GTM, content, and community to build a cohesive brand narrative for developers, startups, agencies, and growing teams.