Solutions Marketing Specialist

Palo Alto Networks; United States; Remote; USD 120,000 - 160,000; Full time

Job summary

Palo Alto Networks is seeking an experienced marketer to lead LATAM priority campaigns and align with local solutions teams. This remote role collaborates across geographies to drive pipeline and ROI, executing multi-channel programs and partner-led initiatives.

The ideal candidate brings 5+ years in B2B marketing within tech, strong CRM and automation skills, and fluency in Spanish with English proficiency.

Qualifications

• 5+ years of B2B marketing experience in technology/SaaS.
• Proven track record in multi-channel programs (events, digital media, partner-led initiatives).
• Strong business acumen and ability to translate growth targets into actionable plans.
• Fluency in Spanish and professional proficiency in English is essential for HQ alignment.

Responsibilities

• Lead the local execution of LATAM priority campaigns.
• Partner with local solutions team to influence pipeline via marketing activities.
• Execute micro-campaigns by solution to close pipeline gaps.
• Coordinate partner/co-marketing with distributors, service providers, and partners.
• Manage end-to-end lifecycle of programs from target selection to ROI reporting.
• Drive the platform narrative to ensure consistent messaging across local touchpoints.

Skills

B2B marketing

Campaign management

Marketing automation

CRM (Salesforce)

Education

Bachelor’s degree in Marketing/Business

Tools

Marketo

Eloqua

Salesforce

Job description

Our Mission

At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you’re ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you’re in the right place.

Who We Are

In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us!

This role is remote, but distance is no barrier to impact. Our hybrid teams collaborate across geographies to solve big problems, stay close to our customers, and grow together. You will be part of a culture that values trust, accountability, and shared success where your work truly matters.

Job Summary

Your Impact

• Solutions Delivery: Lead the local execution of LATAM priority campaigns.


• Solutions Alignment: Serve as a key marketing partner to the local solutions team. Actively participate in solutions meetings, QBRs, and regional campaign meetings to ensure marketing activities are directly influencing the pipeline.


• Transactional Growth: Execute micro-campaigns by solution to address pipeline gaps, focusing on downmarket strategies.


• Partner Co-Marketing: Implement and manage solution campaigns scaling our reach through local distributors, service providers, and partners.


• Execution Excellence: Manage the end-to-end lifecycle of programs, from target selection and digital execution to post-campaign analysis and ROI reporting.


• Platform Advocacy: Drive the narrative of our platform evolution - shifting the conversation from \"point products\" to our integrated security platform - ensuring consistency in messaging across every local touchpoint.

Qualifications

• Experience: 5+ years of B2B marketing experience in the technology/SaaS sector. Deep understanding of demand generation metrics, funnel management, and campaign execution.


• Strategic Execution: Proven track record of managing multi-channel programs, including events, digital media, and partner-led initiatives.


• Business Acumen: Ability to translate high‑level growth targets into actionable marketing plans. Strong understanding of the Latin American business landscape and sub‑regional market nuances (Mexico).


• Collaboration: A natural collaborator who can build strong, trusted relationships with cross‑functional teams, including Sales, BDRs, Partner Marketing, and Global Marketing teams.


• Data‑Driven: Proficiency in marketing automation (e.g., Marketo, Eloqua) and CRM (Salesforce) to track performance, optimize ROI, and report on KPI achievement.


• Education: Bachelor’s degree in Marketing, Business, or related field.


• Language: Fluency in Spanish (mandatory) and professional proficiency in English (essential for HQ alignment).

Our Commitment

We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.

We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at [e-mail].

Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.

All your information will be kept confidential according to EEO guidelines.

Is role eligible for Immigration Sponsorship? No. Please note that we will not sponsor applicants for work visas for this position.