Solutions Marketing Manager, Financial Services

Alteryx; Irvine (CA); Hybrid; USD 103,000 - 135,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) with company match

Paid parental leave

Job summary

Alteryx is seeking a Product Marketing professional to lead GTM for financial services, translating strategy into campaigns and field assets. You will own buyer personas, messaging, and content that resonates with finance professionals, while partnering with Product, Solutions Marketing, and Sales to align on go-to-market plans.

You will develop credible content, enable the field with battlecards and demos, and support campaigns and pipeline programs to drive revenue growth.

Qualifications

• 3–5 years in Product Marketing, Solutions Marketing, or GTM roles in B2B SaaS (financial services tech, data, analytics, AI, or cloud platforms preferred).
• Familiarity with the financial services industry (retail banking, capital markets, wealth management, or insurance).
• Experience supporting product launches, campaigns, or GTM programs.
• Strong storytelling skills translating technical concepts into customer-focused messaging for finance professionals.
• Ability to work cross-functionally and manage multiple stakeholders.
• Comfortable in a fast-paced, evolving environment.
• Willingness to travel ~20% for meetings, events, and partner engagements.

Responsibilities

• Own Financial Services GTM Execution, translating strategy into industry campaigns and field assets.
• Own Industry Buyer GTM, personas, and positioning across campaigns and field-facing assets.
• Develop messaging and positioning for financial services use cases across teams.
• Drive authentic content creation including thought leadership, whitepapers, and joint campaigns.
• Enable the field with battlecards, briefs, demos, and presentations to position Alteryx in financial services.
• Support campaigns and pipeline programs with Demand Gen and RevOps.
• Create scalable content and use cases to extend impact beyond individual engagements.
• Provide market and competitive insights to refine messaging and GTM execution.
• Collaborate with Product, Solutions Marketing, and Sales to align messaging with product capabilities.

Skills

B2B SaaS marketing

GTM strategy

Storytelling

Cross-functional collaboration

Financial services knowledge

Education

BA/BS degree

MBA or similar (nice to have)

Tools

Marketing automation

Job description

Meet the Moment with AlteryxWe're living through a once-in-a-generation shift in how work gets done. Data, automation, and AI are quickly becoming the center of every business decision - and Alteryx is leading the transformation.You'll be working on the challenges that sit at the heart of modern business. No matter your role, the work you do will help organizations move faster, see more clearly, and tackle questions that used to feel impossible.If you're ready to meet the moment with innovation, curiosity, and excellence, there's a place for you here.

What You'll Do

• Support Financial Services GTM Execution - Help execute the go-to-market strategy for Alteryx's financial services initiatives, translating strategic direction into industry-specific campaigns, plays, and field-facing assets.
• Own Industry Buyer GTM - Act as the primary owner of the financial services buyer personas (e.g., Risk, Compliance, Finance Operations), translating messaging and positioning into campaigns, sales plays, and field-facing assets.
• Develop Messaging & Positioning - Contribute to the development and refinement of messaging and positioning for financial services use cases, ensuring consistency across marketing, sales, and partner channels.
• Drive Authentic Content Creation - Lead the development of credible and authentic content that highlights how Alteryx solves unique business problems in the financial sector, including thought leadership, whitepapers, and joint campaigns.
• Enable the Field to Win - Build and maintain sales enablement assets such as battlecards, solution briefs, demos, and presentations that help Sales and Customer Success teams effectively position Alteryx within the financial services industry.
• Support Campaigns & Pipeline Programs - Partner with Demand Generation and RevOps to support campaigns, sales plays, and programs that drive pipeline and customer engagement for financial services solutions.
• Create Scalable Content & Assets - Develop reusable assets that translate Alteryx's value into clear, financial services-relevant use cases, helping scale impact beyond one‑off engagements.
• Contribute Market & Competitive Insights - Stay informed on financial services industry trends, regulatory shifts, and competitive positioning, contributing insights that help refine messaging and inform GTM execution.
• Partner Cross-Functionally - Work closely with Product, Core PMM, Solutions Marketing, and Sales teams to ensure alignment between product capabilities, messaging, and go‑to‑market execution.

What You'll Bring

• 3-5 years of experience in Product Marketing, Solutions Marketing, or GTM roles in B2B SaaS (financial services technology, data, analytics, AI, or cloud platforms preferred).
• Familiarity with the financial services industry (including retail banking, capital markets, wealth management, or insurance).
• Experience supporting product launches, campaigns, or GTM programs.
• Strong storytelling skills - able to translate technical concepts into clear, credible, and customer-focused messaging tailored to finance professionals.
• Ability to work cross-functionally and manage multiple stakeholders.
• Comfortable operating in a fast‑paced, evolving environment.
• Strong execution mindset with attention to detail and quality.
• Curiosity and interest in Agentic AI, data platforms, modern analytics architectures, and how they apply to complex financial use cases.
• BA/BS degree required; advanced degree (MBA or similar) a plus.
• Willingness to travel (~20%) for customer meetings and events, partner engagements, and internal meetings.

What Success Looks Like in Your First 6-12 Months

• Financial services messaging is clearly articulated and consistently used across marketing and sales materials.
• High‑quality enablement assets (battlecards, demos, solution briefs) are actively used by the field.
• Authentic, industry‑specific content initiatives are executed effectively with measurable engagement.
• Campaigns and sales plays contribute to pipeline and revenue growth for financial services opportunities.
• Reusable content and assets are created to scale financial services storytelling.
• Strong cross‑functional relationships built across Product, Partner, and GTM teams.

Compensation

• The base salary range for this role in the United States is $103,000 - $135,000.
• This role is also eligible for a target annual bonus of 10% of base salary, based on individual and company performance.
• A monthly Connectivity Plus stipend of $150 to support remote work-related expenses.
• An annual $200 home office reimbursement.
• Medical, dental, and vision coverage.
• 401(k) with company match.
• Paid parental leave, caregiver leave, and flexible time off.
• Mental health support and wellness reimbursement.
• Career development and education assistance.

Benefits & Perks

Alteryx has amazing benefits for all Associates which can be viewed here.

For roles in San Francisco and Los Angeles:

• Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Alteryx will consider for employment qualified applicants with arrest and conviction records.

Find yourself checking a lot of these boxes but doubting whether you should apply?

At Alteryx, we support a growth mindset for our associates through all stages of their careers.

As part of our ongoing commitment to a diverse, equitable, and inclusive workplace, we're invested in building teams with a wide variety of backgrounds, identities, and experiences.

This position involves access to software/technology that is subject to U.S. export controls. Any job offer made will be contingent upon the applicant's capacity to serve in compliance with U.S. export controls.