Solution Architect, CRM & Digital Marketing | 1062038

Techlifecolumbus; New York (NY); On-site; USD 150,000 - 190,000; Full time

Job summary

Revel IT is seeking a highly skilled Salesforce Marketing Cloud Solutions Architect to lead the design, implementation, and optimization of SFMC campaigns, journeys, and data models for enterprise clients in a fast-paced environment.

You will partner with CRM, Data, and Engineering teams, own technical roadmaps, ensure scalable architectures, and mentor analysts while translating business requirements into robust technical solutions across the stack.

Qualifications

• 5+ years as a Solution Architect or senior technical CRM role with Salesforce Marketing Cloud expertise.
• Hands-on scripting in AMPScript and SQL; SSJS knowledge is a plus.
• Experience integrating SFMC with external systems (CDPs, data warehouses, mobile push).
• Proven ability to manage multiple stakeholders and deliver on tight deadlines.

Responsibilities

• Own day-to-day operational health of SFMC campaigns, automations, and journeys.
• Architect, build, and deploy new automations and personalized customer experiences.
• Act as the primary technical project manager across multiple requests and timelines.
• Design and maintain scalable SFMC data models (Contact Builder, Data Extensions).
• Establish technical standards, QA protocols, and patterns for SFMC development.
• Evaluate new SFMC features and drive adoption to improve efficiency.

Skills

SFMC expertise

Journey Builder

Automation Studio

Email Studio

Contact Builder

Data Extensions

AMPScript

SQL

SSJS

API integration

Project management

Stakeholder communication

Data modeling

Education

SFMC Certification (Developer/Consultant)

Tools

Marketing Cloud

Marketing Cloud Connect

APIs

Braze

Job description

OUR GOAL

Treat our consultants and clients the way we would like others to treat us!

Responsibilities

• This will be a technical focused solutions architect, this will have some functional included as they are taking business requirements and translating them into technical solutions. They should be able to operate as a project manager and communicate with stakeholders.
• Own the day-to-day operational health of all SFMC campaigns, automations, and journeys — proactively monitoring sends, data flows, and triggers to ensure everything is running as expected, and troubleshooting/resolving issues before they impact the business.
• Architect, build, and deploy new automations, triggered journeys, and personalized customer experiences in Journey Builder and Automation Studio, using AMPScript, SQL, and (where needed) SSJS.
• Act as the primary technical project manager across multiple simultaneous requests from CRM, Retention, Product, Data, and Creative teams — triaging priority, scoping technical feasibility, and managing timelines in a fast-paced, always-on streaming environment.
• Design, build, and maintain a scalable data model within SFMC (Contact Builder, Data Extensions, Audience Builder), partnering closely with Data Engineering on data integrity and flow.
• Serve as the technical escalation point for integration issues between SFMC and adjacent platforms (Marketing Cloud Connect, APIs, mobile push providers, CDPs).
• Partner with Engineering and Data teams to scope and implement new SFMC-adjacent integrations that support business and personalization goals.
• Establish and document technical standards, build patterns, and QA protocols for SFMC development to ensure consistency, scalability, and auditability across the platform.
• Evaluate new SFMC features, tools, and capabilities and make recommendations on adoption to improve efficiency and campaign performance.
• Provide informal technical guidance and troubleshooting support to CRM marketers and analysts, helping the broader team understand what’s technically possible within the platform (no direct reports, but close day-to-day collaboration with marketers, engineers, and analysts).
• Partner with the Senior Director on technical roadmap planning and scoping for new CRM and lifecycle initiatives.

Qualifications

• 5+ years of experience specifically as a Solution Architect (or equivalent senior technical CRM role), with deep, hands-on Salesforce Marketing Cloud expertise.
• Expert-level proficiency across core SFMC modules: Journey Builder, Automation Studio, Email Studio, Contact Builder, and Data Extensions.
• Ability to build infrastructure from scratch within Salesforce, not using a third-party tool (e.g. Moveable Ink)
• Strong hands-on scripting ability in AMPScript and SQL; working knowledge of SSJS is a plus.
• Experience working with the SFMC API and integrating Marketing Cloud with external systems (CDPs, mobile push, data warehouses, etc.).
• Proven ability to project manage and prioritize competing requests from multiple teams simultaneously in a fast-paced, deadline-driven environment.
• Strong understanding of data modeling and audience segmentation logic at scale.
• Excellent written and verbal communication skills, with the ability to translate technical concepts for non-technical stakeholders and vice versa.

Nice to Have

• Experience with Braze or other ESPs in addition to SFMC.
• Familiarity with Customer Data Platforms (e.g., Hightouch, mParticle, Tealium).
• Knowledgeable of email compliance and privacy legislation, both domestic and international (CAN-SPAM, GDPR, CASL, CCPA).
• Experience in the streaming D2C industry.
• Comfort operating in a live-content or sports-driven, high-velocity environment.
• SFMC certification (Marketing Cloud Developer or Marketing Cloud Consultant) strongly preferred.
• Experience in the streaming, subscription, or D2C industry preferred.
• Understanding steaming/subscription customer lifecycle is very helpful as they would know the KPIs or standard practices, but an eCommerce background could be sufficient.

Deal Breakers?

They will be operating independently and should be able to manage the technical and business with little oversite, should also be comfortable with a fast-pace, agile environment, as we are in a time of transformation. If they prefer a more rigid environment and are not working in a flexible environment, this would not be the best environment for them. Additionally, this role requires a high level of communication with staff at all levels in all global regions.

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every qualification. At Revel IT, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role, but your experience doesn’t align perfectly with every qualification in the description, we encourage you to apply anyway. You might be the right candidate for this or our other open roles!

Revel IT is an Equal Opportunity Employer. Revel IT does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.