Software Engineer - Performance Marketing

Voodoo; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

Voodoo is seeking a Unity playable ads developer to transform games into engaging interactive ads for global audiences. You will optimize user experience, scalability, and adaptability while collaborating on tool development for designers and ad networks.

You will integrate analytics, work with a small diverse team, and explore multiple product scopes from hyper casual to casual games. Strong Unity experience and English fluency are essential.

Qualifications

• Experience creating playable ads in Unity (Luna) or Cocos Creator.
• Strong object‑oriented programming skills and web game knowledge.
• Fluent in English, both written and spoken.

Responsibilities

• Transform existing games into interactive playable ads.
• Optimize playable ads for user experience, scalability and adaptability.
• Integrate analytics to measure interactions and insights.
• Build interactive playable templates for designers to customize.
• Collaborate on cross‑functional initiatives and new tooling.
• Analyze performance to improve future ad experiences.
• Work within a small creative squad with diverse backgrounds.
• Explore multiple product scopes including hypercasual and casual games.

Skills

Unity development

Playable ads

Luna

Cocos Creator

Object‑oriented programming

English communication

Tools

Luna

Cocos Creator

Analytics SDKs

Job description

ABOUT VOODOO

Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 1,000+ employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Paper.io, alongside popular apps such as BeReal and Wizz.

TEAM

Our Growth team helps maximize the potential of each Voodoo product within the ecosystem. Our Growth team is split across several areas of expertise, such as user acquisition, ad monetization, video ads, playable ads, and influencer marketers. Being part of the Growth Team at Voodoo requires strong operational excellence and creativity in order to constantly adapt and stay ahead of the market.

The core mission of the Playable Ads team is to create engaging and interactive advertising experiences that captivate audiences and drive conversions. We work with playable developers and coordinators that turn a game into an HTML interactive ad experience. Your main mission will be to produce high-performing ads by creating and uploading them to our various ad networks.

ROLE

We are looking for talented individuals interested in creating playable ads that let users try our games! To succeed in this role, you need extensive Unity development experience with a past of creating unique user experiences for a global audience. You will be converting existing games into playable ads and collaborating on the creation of tools for other interactive ad formats.

• Transform existing games into interactive user experiences
• Optimize playable ads for the best user experience, scalability, and adaptability
• Integrate an analytics solution to measure interactions and gain insights to offer the best user experience
• Build interactive playable templates that can be customized by graphic designers
• Contribute to cross-functional initiatives (e.g. testing new tools, implementing new processes, etc.)
• Develop a deep understanding of how your creations perform and why
• Work within a small creative squad with amazing people from diverse backgrounds and nationalities
• Have the opportunity to cover different product scopes (e.g., hypercasual, casual, consumer apps, etc.)
• Become a creative expert in mobile gaming: benchmark what our competitors are doing, experiment with new ideas

PROFILE

• Fully proficient in playable ad creation or in developing Unity projects (size optimized to be used as playable)
• Experience creating playable ads in Unity (Luna), Cocos Creator or any relevant platform
• Adequate knowledge of object-oriented programming and web game development
• Proactive problem diagnosis and creative problem-solving skills
• Fluent in English, both oral and written
• 3+ years of experience in a similar role
• Deeply familiar with the mobile gaming market, in particular, hyper casual and casual games
• Creative mindset and knowledge in game design
• Familiarity with 3rd party SDKs, analytics, and A/B testing in mobile games (preferred but not essential)
• Hands-on experience with AI-assisted development (Claude Code, Codex, Cursor) and asset generation (Scenario, Flux, ElevenLabs)

BENEFITS

Competitive salary and other benefits according to the country you reside in.

Full remote for candidates based abroad, with relocation to Paris subject to discussion. Hybrid for candidates based in France.