Social Media Manager

BLR Holdings, Inc.; New York (NY); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401K plan

Life insurance

Job summary

Cella by Randstad Digital is seeking a Senior Social Media Manager in New York to lead the brand's social strategy and community growth for a leading personal care brand. You will shape 360-degree campaigns and manage a modern digital tech stack, collaborating with top-tier marketing talent in a creative, balanced environment.

Responsibilities include developing annual social strategies, content planning, community management, influencer programs, and data-driven optimization based on listening

Qualifications

• 4+ years of social media experience, including strategy leadership for a consumer brand.
• Ability to scale brand presence on major platforms while tracking KPIs.
• Hands-on content capture/edit for social channels (photos/videos).
• Strong analytical skills to synthesize data and guide decisions.

Responsibilities

• Develop and execute annual social strategies across major platforms.
• Lead content planning and copywriting for monthly social calendars.
• Manage daily channel operations, engage with the digital community, and curate UGC.
• Oversee influencer marketing programs, including research, outreach, and relationship management.
• Track metrics and social listening to optimize campaigns and present data-driven recommendations.

Skills

Social media strategy

Content creation

Analytics & KPIs

Portfolio analysis

Job description

Location: New York, New YorkJob Type: PermanentCompensation Range: $80,000 - 100,000 per yearYou will lead the social strategy and digital community growth for an industry-leading personal care brand. This is an opportunity to shape compelling, 360-degree campaigns and build vibrant online communities using a modern digital tech stack. You will drive a dynamic digital strategy while collaborating with top-tier marketing talent in an environment that champions creative vision and work-life balance.Responsibilities: Develop and execute comprehensive annual social strategies across major platforms to support core product initiatives.Lead content planning and copywriting for monthly social calendars, ensuring alignment with broad business priorities.Manage daily channel operations, engage with the digital community, and strategically curate user-generated content.Oversee influencer marketing programs, including research, outreach, and ongoing relationship management.Brief creative teams and independently capture trend-driven photo and video content for real-time social engagement.Track core metrics and utilize social listening insights to optimize campaigns and present data-informed recommendations. Qualifications: 4+ years of social media experience, including 2+ years actively leading strategy and execution for a consumer brand.Demonstrated success in scaling brand presence on major social platforms while consistently tracking and meeting KPIs.Strong creative vision with hands-on experience capturing and editing photo and video content for social channels.Exceptional analytical abilities to synthesize data, monitor competitive trends, and drive data-backed decisions.Must be prepared to share a portfolio which showcases engagement analytics to shape and define social strategy and performance rates.JOBID: 092026-146212#PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [e-mail] offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.