Social Strategist/B2B Copywriter- Contract

Inspired Thinking Group (ITG); Stamford (CT); On-site; USD 90,000 - 130,000; Part time

Job summary

Inspired Thinking Group (ITG) is seeking a Social Strategist to lead a client’s social presence with data-driven copywriting and creative content development. The role blends strategic planning with hands-on content creation, shaping concepts and optimizing performance to grow brand awareness, engagement, and conversions.

The ideal candidate brings 5+ years in social media strategy, excellent writing, and experience presenting results to clients and executives.

Qualifications

• 5+ years of experience in social media strategy, content creation, or digital marketing.
• Strong writing and storytelling skills with a portfolio of social content or campaign copy.
• Experience presenting social media strategies and performance results to clients and executive stakeholders.

Responsibilities

• Develop and execute multi-platform B2B social media strategies aligned with brand goals and marketing campaigns.
• Conduct audience, competitor, and trend research to inform content direction.
• Create and manage content calendars, ensuring a cohesive narrative across channels.
• Collaborate with client leads and internal design, animation, and PM teams to support initiatives.
• Write high-impact social copy tailored to each platform (Instagram, TikTok, Facebook, X, LinkedIn, YouTube, etc.).
• Conceptualize original content ideas, campaigns, and storytelling angles.
• Ensure all copy reflects brand voice, messaging guidelines, and user intent.
• Partner with designers and animators to bring visuals to life (e.g., simple graphics, reels concepts, captions).
• Present social strategies, campaign recommendations, and performance insights to clients and stakeholders.
• Serve as a trusted advisor on social media trends, platform updates, and best practices.
• Identify emerging trends, cultural moments, and engagement opportunities.
• Track performance metrics in Hootsuite and generate regular reports.
• Analyze insights to refine content strategy, improve engagement, and inform future campaigns.
• Conduct A/B tests on copy, hooks, CTAs, and posting times.

Skills

Social media strategy

Content creation

Copywriting

B2B marketing

Analytics

SEO principles

Education

Bachelor's degree in Marketing or related

Tools

Hootsuite

Brandwatch

Sprinklr

Meltwater

Talkwalker

Job description

The Social Strategist is a creative, data-driven social media expert with copywriting abilities to lead our client’s social presence across key platforms. This role blends strategic planning with hands-on content creation, writing compelling copy, shaping campaign concepts, and optimizing performance to grow brand awareness, engagement, and conversions.

Responsibilities

• Develop and execute multi-platform B2B social media strategies aligned with brand goals and marketing campaigns.
• Conduct audience, competitor, and trend research to inform content direction.
• Create and manage content calendars, ensuring a cohesive narrative across channels.
• Collaborate with client leads and internal design, animation, and PM teams to support initiatives.
• Write high-impact social copy tailored to each platform (Instagram, TikTok, Facebook, X, LinkedIn, YouTube, etc.).
• Conceptualize original content ideas, campaigns, and storytelling angles.
• Ensure all copy reflects brand voice, messaging guidelines, and user intent.
• Partner with designers and animators to bring visuals to life (e.g., simple graphics, reels concepts, captions).
• Present social strategies, campaign recommendations, and performance insights to clients and stakeholders.
• Serve as a trusted advisor on social media trends, platform updates, and best practices.
• Identify emerging trends, cultural moments, and engagement opportunities.
• Track performance metrics in Hootsuite and generate regular reports.
• Analyze insights to refine content strategy, improve engagement, and inform future campaigns.
• Conduct A/B tests on copy, hooks, CTAs, and posting times.
• B2B experience required.
• 5+ years of experience in social media strategy, content creation, or digital marketing.
• Strong writing and storytelling skills with a portfolio of social content or campaign copy.
• Experience presenting social media strategies and performance results to clients and executive stakeholders.
• Proficiency with major social platforms, publishing tools, and analytics dashboards.
• Strong understanding of social media KPIs, attribution, and reporting methodologies.
• Experience working with social listening and monitoring tools (e.g., Brandwatch, Sprinklr, Meltwater, Talkwalker).
• Understanding of SEO principles, creator trends, and social media best practices.
• Ability to manage multiple projects, meet deadlines, and adapt quickly to changing priorities.
• Ability to travel to Stamford, CT to meet with client as needed.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field preferred.
• This is a contract role through the end of 2026.
• Benefits are not offered.
• Payment is made via payroll as a temp W-2.