B2B Social Strategist & Copywriter — Remote Contract

Inspired Thinking Group; United States; Remote; USD 90,000 - 120,000; Full time

Benefits offered by this job

Work from home

25 Days Holidays + Bank Holidays

Wellbeing at ITG

Tech: Cutting-edge tools

Discounts

Enhanced Sick Pay

Health Insurance

Referral Programme

Welcome Packs

Job summary

Inspired Thinking Group is seeking a Social Strategist to lead our client’s social presence, blending strategic planning with hands-on content creation. You will write compelling copy, shape campaigns, and optimize performance to grow brand awareness and engagement across major platforms.

You will develop multi-platform B2B social strategies aligned with brand goals, conduct audience and trend research, and manage content calendars.

Qualifications

• 5+ years of experience in social media strategy, content creation, or digital marketing
• Strong writing and storytelling skills with a portfolio of social content or campaign copy
• Proficiency with major social platforms, publishing tools, and analytics dashboards
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field preferred
• Experience presenting social media strategies and performance results to clients and executive stakeholders
• B2B experience required

Responsibilities

• Lead social strategy and content creation across key platforms
• Create and manage multi-channel content calendars
• Write high-impact social copy tailored to each platform
• Conceptualize campaigns and storytelling angles
• Present strategies and performance insights to clients
• Track performance metrics and refine content strategy
• Coordinate with design and PM teams to produce visuals
• Stay updated on social media trends and best practices

Skills

Social media strategy

Content creation

Copywriting

Analytics

A/B testing

SEO principles

B2B experience

Education

Bachelor’s degree

Tools

Hootsuite

Sprinklr

Brandwatch

Meltwater

Talkwalker

Job description

Inspired Thinking Group is seeking a Social Strategist to lead our client’s social presence, blending strategic planning with hands-on content creation. You will write compelling copy, shape campaigns, and optimize performance to grow brand awareness and engagement across major platforms.

You will develop multi-platform B2B social strategies aligned with brand goals, conduct audience and trend research, and manage content calendars.