Social Strategist

Galepartners; New York (NY); Hybrid; USD 110,000 - 140,000; Full time

Benefits offered by this job

Hybrid work in office

Job summary

GALE seeks a Social Strategist to lead social-first strategies across brands, translate goals into clear recommendations, and collaborate with creative, analytics, and client teams.

You will guide content planning, leverage social data, and drive performance through platform-native, culturally relevant work in a hybrid environment.

Qualifications

• 3–5 years of agency or in-house social strategy experience.
• Strong understanding of social platforms, formats, audience behaviors, creators, and emerging trends.
• Ability to turn research and data into clear strategic recommendations.
• Experience building social strategies for campaigns, always-on content, and channel-specific initiatives.

Responsibilities

• Own the development of social strategy deliverables across assigned brands and campaigns, with senior support where needed.
• Define platform roles, content opportunities, audience behaviors, and campaign recommendations.
• Translate trends, social listening, and performance data into actionable insights and POVs.
• Develop social-first briefs with clear insight, inspiration, and strategic direction.
• Partner with creative teams to ensure ideas are platform-native, culturally relevant, and strategically sound.
• Partner with analysts to use AI to develop automated social reports highlighting KPIs, benchmarks, and learnings and develop social reporting narratives with actionable takeaways and next steps.
• Contribute to integrated campaign planning across organic, paid, influencer, and earned social.
• Review social calendars, content plans, and campaign outputs to ensure work ladders back to strategy.
• Present strategic recommendations to clients and internal teams.
• Partner with and provide day-to-day direction to social marketing managers on content planning and priorities.
• Maintain consistent communication with clients as the day-to-day strategic point of contact.

Skills

Social strategy

Content strategy

Audience insights

Platform knowledge

Data to insights

Presentation skills

Collaboration

AI for efficiency

Tools

AI tools

Job description

GALE is the world's first and only Business Agency. We bring business strategy to brand storytelling to drive enterprise value. With expertise in strategy, media, CRM, creative, performance marketing, and technology, GALE creates integrated marketing systems and campaigns that grow businesses in significant ways. Founded in 2014, the agency has since been named AdAge's Business Transformation Agency of the Year and Adweek's U.S. Media Agency of the Year and has been recognized for its innovative creative at the Cannes Lions.

We work with brands such as Delta, Uber, Starbucks, Chili's, Hard Rock, MilkPEP, Diageo, Cotton, IHG and more. If you're driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you!

GALE has eight offices around the world, including New York, Toronto, Los Angeles, Austin, Denver, Kansas City, London, and Bengaluru. GALE embraces a hybrid, flexible workplace

The Social Strategist develops social-first strategies that translate brand goals, business problems, audience insights, platform behaviors, cultural trends, and performance learnings into clear, actionable recommendations.

They are the day-to-day strategic lead on assigned accounts, defining how brands show up across social channels, supporting social-native creative work, and serving as a reliable, informed partner to both clients and internal teams.

• Own the development of social strategy deliverables across assigned brands and campaigns, with senior support where needed.
• Define platform roles, content opportunities, audience behaviors, and campaign recommendations.
• Translate trends, social listening, and performance data into actionable insights and POVs.
• Develop social-first briefs with clear insight, inspiration, and strategic direction.
• Partner with creative teams to ensure ideas are platform-native, culturally relevant, and strategically sound.
• Partner with analysts to use LLMs to develop automated social reports highlighting KPIs, benchmarks, and learnings and develop social reporting narratives with actionable takeaways and next steps.
• Contribute to integrated campaign planning across organic, paid, influencer, and earned social.
• Review social calendars, content plans, and campaign outputs to ensure work ladders back to strategy.
• Present strategic recommendations to clients and internal teams.
• Partner with and provide day-to-day direction to social marketing managers on content planning and priorities.
• Maintain consistent communication with clients as the day-to-day strategic point of contact.

• 3-5 years of experience at an agency or in-house in a social strategy, content strategy, or community management role.
• Strong understanding of social platforms, content formats, audience behaviors, creators, and emerging trends.
• Ability to identify cultural and platform opportunities and determine their relevance for brands.
• Ability to turn research, data, and social signals into clear strategic recommendations.
• Experience building or supporting social strategies for campaigns, always-on content, and channel-specific initiatives.
• Strong creative instincts and an understanding of what makes content feel social-first.
• Comfort reviewing performance data and pulling out key learnings, implications, and optimization opportunities - and turning that into an action-oriented report.
• Strong written, verbal, and visual communication skills.
• Ability to collaborate across creative, media, analytics, account, influencer, production, and client teams.
• Confidence contributing to presentations, briefs, and strategic discussions.
• Ability to work quickly and pivot when needed.
• Comfortable working alongside social marketing managers and providing day-to-day strategic direction.
• Comfortable using AI for process efficiency, brainstorming, and research.

• Social strategies are clear, actionable, and tied to brand goals.
• Creative teams have the context they need to create strong social-first work.
• Clients see you as a reliable, informed strategic partner.
• Reporting identifies clear learnings and optimization opportunities.
• Brand social work feels timely, relevant, platform-native, and strategically consistent.

In order to comply with equal pay and salary transparency laws in various locations, we believe the target compensation for this role is $110,000-$140,000 per year. Actual compensation is influenced by a wide array of factors including but not limited to skill set, qualifications, job performance, level of experience, location, and business needs. For more information on other benefits we offer, please visit https://www.gale.agency/careers

Note: Hybrid work in office is an essential function of the job.

Our Commitment to Inclusion

We believe in inclusivity and do our best work when people with diverse perspectives, backgrounds, and skills are brought together. Our Core Values are at the root of GALE's collaborative environment and help to foster a strong community. Our Code of Conduct, Human Resources policies, and executive investment in inclusion further support and protect GALE's inclusive workplace. GALE is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

Our Hiring Process

We want you to be just as discerning in making your next career move as we are finding great talent to join our team. Our interview process will allow you to meet a range of people from various disciplines and domains both virtually and in person. Please discuss with our recruiters if you require any accommodations throughout the process to help enable a smooth interview.